Michael Driscoll
Co-Founder & CEO, Metamarkets

Michael Driscoll has a decade of experience developing large-scale databases and predictive algorithms for digital media, financial, and life sciences firms. He is the CEO and co-founder at Metamarkets, and Chairman of Dataspora LLC, a big data & analytics consultancy he founded in 2007. Previously, he founded the online retailer, CustomInk.com, and worked as a software engineer for the Human Genome Project. Michael holds a Ph.D. in Bioinformatics from Boston University and an A.B. from Harvard College.

Michael tweets at medriscoll and blogs at Data Utopian .

Sessions

11:50am Wednesday, 09/21/2011

One Billion Rows per Second: Analytics for the Digital Media Markets

Order of Magnitude Shifts
Location: Westside Ballroom

Michael Driscoll (Metamarkets)

Digital media publishers sit astride torrents of data about their content, audiences and advertisers. Every day, the world's two billion internet users visit millions of pages, and are exposed to more than one hundred billion online advertising impressions. Publishers of digital content need to crunch this data to predict who will visit tomorrow, and how to price the ads those visitors see. Read more.

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