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As Director, Global Digital Marketing & Programming, Paul Marcum builds programs that engage key GE audiences around the world through partnerships, GE properties and social channels. Marcum joined GE in November 2010 with 16 years of experience in digital media, having the privilege of leading multiple-platform initiatives for many iconic global brands including Sesame Street, Citi and Star Wars. Throughout his career he’s been very active in building the digital community, as a member of the Interactive Media Peer Group at the Academy of Television Arts and Sciences and the PBS Next Generation Advisory Board and as the organizer of the New Yok Data Visualization Meetup. He blogs occasionally at marcum.com and tweets regularly at @jpmarcum.
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