Consumer Data and Decisions: How the Social Data Revolution Transforms Everything from Travel to Retail

Andreas Weigend (Stanford University), Will Smith (Euclid), Marty St. George (JetBlue Airways)
Location: Westside Ballroom


Photo of Andreas Weigend

Andreas Weigend

Stanford University

Dr. Andreas Weigend studies the ongoing revolution in social data. He directs the Social Data Lab and teaches at Stanford University. Previously, as the chief scientist of, he focused on building the customer-centric and measurement-focused culture that has been central to Amazon’s success.

Andreas works with innovative startups and global companies alike, helping them understand and leverage the irreversible changes in how consumers express themselves, make purchasing and lifestyle decisions, and relate to each other. His goal is to guide his clients through the evolving landscape of consumer behavior and unprecedented data to identify new business opportunities.

Through corporate seminars, brainstorming sessions, workshops, and individual mentoring, he works with clients to define relevant metrics, design experiments, build predictive models, and invent incentives that inspire users to participate and share data which results in new products and business models. His clients include Alibaba, Allstate, Lufthansa, Nokia, Priceline, SAP, Symantec, Thomson Reuters, Visa, and the World Economic Forum.

Andreas speaks at top conferences around the globe. In September 2011, he will address the General Assembly of the United Nations and share his vision on the future of data, mobile and social technologies. Andreas is known to challenge the minds of his audience, in order to help them understand the Social Data Revolution.

Andreas is currently an advisor or board member of ApeSnap, eCommera, FirstRetail, Peerius, Mu-Sigma, RocketFuel, Savored, Shopilly, Skout, and Uniqlick (Beijing), as well as a limited partner at Founders Fund. Startups he co-founded or advised include Moodlogic (music crowdsourcing, acquired by All Media Guide, then Macrovision), Cleverset (recommendation technology, acquired by ATG, then Oracle), (travel and hotel reservations, acquired by Priceline), Xiaonei (China’s largest Facebook clone, acquired by Ren Ren), and (behavioral targeting, acquired by Deutsche Post).

Andreas studied in Germany and Cambridge (UK), and received his Ph.D. in physics from Stanford University. His career as a data scientist combined with his deep industry and startup experience allows him to successfully bridge the gap between academia and industry. He lives in San Francisco, Shanghai and on

Will Smith


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Marty St. George

JetBlue Airways

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product, partnership and loyalty strategies.

Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2008. In his 5 years at JetBlue, he has experienced profits, losses, ice storms, and growth to 19 new destinations in 8 new countries – but he is proudest of the fact that JetBlue has won 6 consecutive JD Power Awards for best domestic airline in North America.

Prior to joining JetBlue, Marty held various marketing, network and strategy positions at both United Airlines and US Airways. He is a native of Boston and has a degree in Civil Engineering from the Massachusetts Institute of Technology, and although he is based in New York City he remains a rabid Red Sox and Bruins fan. Marty and his wife Teri have 3 children, and live in Connecticut.


  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • 1010data
  • Amazon Web Services
  • Connotate
  • Media-Science
  • Microsoft SQL Server

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