Consumer Data and Decisions: How the Social Data Revolution Transforms Everything from Travel to Retail

Andreas Weigend (Social Data Lab), Will Smith (Euclid), Marty St. George (JetBlue Airways)
Location: Westside Ballroom


Photo of Andreas Weigend

Andreas Weigend

Social Data Lab


Will Smith


Photo of Marty St. George

Marty St. George

JetBlue Airways

Marty leads JetBlue’s marketing team, which includes (among other areas) its advertising, e-commerce, product, partnership and loyalty strategies.

Marty joined JetBlue as leader of the network strategy team in 2006 and moved to marketing in 2008. In his 5 years at JetBlue, he has experienced profits, losses, ice storms, and growth to 19 new destinations in 8 new countries – but he is proudest of the fact that JetBlue has won 6 consecutive JD Power Awards for best domestic airline in North America.

Prior to joining JetBlue, Marty held various marketing, network and strategy positions at both United Airlines and US Airways. He is a native of Boston and has a degree in Civil Engineering from the Massachusetts Institute of Technology, and although he is based in New York City he remains a rabid Red Sox and Bruins fan. Marty and his wife Teri have 3 children, and live in Connecticut.


  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • 1010data
  • Amazon Web Services
  • Connotate
  • Media-Science
  • Microsoft SQL Server

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