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Hypercompetition and the New Rules of Strategic Management

Mona Vernon (Thomson Reuters)
Data-Driven Business Beekman Parlor -- Sutton North
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In order to survive and compete in a hypercompetitive digital economy, information companies, meaning all companies, need to shed a comfortable yet myopic focus on existing capabilities and develop business strategies validated through “fail fast, learn fast” data-driven experiments. Furthermore, in order to thrive and achieve a sustainable competitive advantage, these firms also need to effectively disseminate the knowledge gained through business experiments throughout the organization.

Photo of Mona Vernon

Mona Vernon

Thomson Reuters

Mona Vernon leads the Emerging Technologies group at Thomson Reuters. ]Mona is leading the charge on how to create an effective culture of Innovation at Thomson Reuters with a focus of external innovation and reaping the benefits of open innovation. She created and is running several successful initiatives that fall under the broad concept of “intrapreneurship” or applying “lean start-up” principles for the enterprise. She has also been instrumental in creating external innovation partnerships between Thomson Reuters on emerging and disruptive technologies. Mona holds a B.S. and M.S. in Mechanical Engineering from Tufts University and a S.M. from M.I.T. where her research focused on the role of customer experience in digital business strategy. Prior to joining Thomson Reuters, Mona worked in Technology start-ups in product development and management roles.

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