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Chris Selland
VP of Marketing, HP Vertica

Chris Selland is vice president of marketing for Vertica, an HP company. In this role, he leads global marketing for the HP Vertica Analytics platform.

Selland has more than 20 years of experience in online, search and inbound marketing programs.. He has also led strategic alliance and corporate development initiatives for entrepreneurial, high-growth companies.

Selland is an established thought leader, speaker and author on customer strategy-related topics, including social media analytics and marketing, CRM, customer analytics, metrics and loyalty.

Earlier in his career, Selland was vice president of CRM and Internet Research at the Yankee Group, and later he founded Reservoir Partners, a customer strategy research firm that merged with Aberdeen Group. He is also a founding member of the Enterprise Irregulars.

He received a bachelor’s degree in operations research and industrial engineering from Cornell University and a master’s of business administration in international business and economics from the New York University Stern School of Business.

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