Luca Barone, Sr. Director, Strategy and Marketing at Cisco Systems, is responsible for monitoring mega-industry and market trends and their implications for Cisco’ strategy. As part of this effort, Luca looks at new and innovative business models, with particular focus on Cisco’s software, cloud, and SDN opportunities. Luca has an extensive background in strategy, P&L management and technology, with deep expertise in software, hardware, IT services and cloud computing. His passion for customer-insight driven strategy development drove his success within Microsoft’s support business, where he turned the business around from losing tens of millions of dollars to a 40% operating margin. Luca also held strategic positions at Bain & Company and Procter & Gamble.
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