Nobody knows data like a web analyst. That’s because everything we do online leaves a digital breadcrumb trail that’s easy to track and mine. The real world is less well instrumented—but that’s changing. Noted analyst Marshall Sponder takes us on a tour of some applications that blend real-world sensors with deep analytics, showing us how we’ll soon optimize the world around us as easily as we do the pages we surf.
Marshall Sponder is an independent Web analytics and SEO/SEM specialist working in the field of market research, social media, networking, and PR. He provides digital data convergence generating ROI and develops data metrics, KPIs, and dashboards that drive businesses by setting and evaluating benchmarks.
For nearly a decade now, Marshall has been influencing the development of the industry, lately focusing on social media metrics. He also possesses considerable in-house corporate experience as a group leader at IBM and Monster, combined with contract work at Porter Novelli PR, and is currently a Senior Analytics Manager at WCG (Wiesscom Group); Marshall also has deep connections to the NYC startup and development community and has his ear to the ground for any new developments and the next “new thing.”
Marshall is Board Member Emeritus at the Web Analytics Association and Member of the Search Engine Marketing Professionals Organization (SEMPO) and WOMMA (the Word of Mouth Marketing Association). He holds an MA in Media Studies from the NY Institute of Technology and possesses a Certificate of Marketing Management from Baruch College.
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