Mark Madsen

Mark Madsen
Research Analyst, Third Nature

Website | @markmadsen

Mark Madsen designs and build analysis and decision support systems, and data management and access infrastructure. His research focus is on analysis techniques, emerging technology, and practices in analytics, BI, information management, user experience for data access, and delivery applications. He speaks at a lot of conferences on anything data, with a bunch of history of science and technology mixed in.

Mark focuses on two types of work: using data to make decisions and manage organizations, and building data technology infrastructure. A big part of making decisions and using data in a corporate setting is ensuring that the right data capture and data delivery infrastructure is in place to manage the business. As a result, Mark does as much information strategy and IT architecture work as he does performance management and decision support. His spare-time projects involve research on history of communication technology adoption and fieldwork in ecology, specializing in botany.


Location: Sutton Parlors
Mark Madsen (Third Nature)
The first person to conceive of something is usually not the first. They're the first to re-conceive at a point where the current technology caught up to someone else's idea. We're at a point today where many old ideas are being reinvented. Hear why looking to the past, beyond your core field of interest, is worthwhile. Read more.


  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • Amazon Web Services
  • Datameer
  • Impetus
  • Karmasphere
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Sybase
  • Xeround
  • Media-Science
  • Platfora

Sponsorship Opportunities

For information on sponsorship opportunities at the conference, contact Susan Stewart at

Press & Media

For media-related inquiries, contact Maureen Jennings at

Contact Us

View a complete list of Strata Contacts