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Trajan Bayly leads global commercial operations for healthymagination: GE’s $6B cross-business strategy to build better health at lower cost for more people all over the world. Trajan was part of the leadership team that created healthymagination and he drove its incubation as the project leader. Trajan currently leads the $100MM open innovation challenge launched last week.
Prior to this role, Trajan was Director of Strategic Initiatives at GE headquarters and led pricing strategy and “Imagination Breakthrough” innovation programs across GE business divisions globally.
At GE, Trajan has held multiple sales and marketing leadership roles. He is passionate about innovating and delivering targeted value propositions to customers. During his tenure at GE Security, he developed a software solution to measure and quantify value for customers and earned a patent for the technology.
Before GE, Trajan led marketing at Ernst & Young in the Pacific Northwest Area, worked as VP Sales and Marketing for Guru Labs, a successful start-up technology firm and drove marketing and sales at WinAir, a start-up passenger airline operating in the Western U.S. Trajan has also worked in television news production at an NBC affiliate.
Trajan earned his MBA at Duke University and graduated with honors from University of Utah with an undergraduate degree in Psychology. He lives in Connecticut with his wife and three daughters.
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