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Amaresh Tripathy is a Partner at PriceWaterhouseCoopers’ Advisory business. Amaresh has helped Fortune 500 companies in multiple industries to use bottoms-up data analytics in strategic decision making. His work has focused on developing growth strategies, defining market entry plans, understanding customer behavior to increase profitability, improve marketing efficiency, developing operations strategy and streamlining distribution. Amaresh founded the firm’s Information and Analytics practice which he helps to manage. He frequently contributes to company’s blog on information analytics (www.theinformationadvantage.com) and has written on data analytics, marketing segmentation and behavioral economics. Amaresh holds a Masters degree in Transportation Systems Engineering from the University of Texas at Austin
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