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The opportunity exists for organizations in every industry to unlock the power of iterative, big data analysis for new applications such as digital marketing optimization and social network analysis that improve the bottom line. Big data analysis is not just the ability to analyze large volumes of data, but also the ability to analyze more varieties of data and perform more complex analysis than is possible with more traditional technologies. But it doesn’t have to be as complicated as it sounds. This session will show you how you can bring the science of data to the art of business and empower more business users and analysts to operationalize insights and drive results. You’ll see examples of how data science is applied by making emerging analytic technologies more accessible to businesses and easily managed by enterprise architects across retail, financial services, and media companies.
This keynote sponsored by Aster Data
Randy S. Lea is vice president for the Aster Data Center of Innovation within Teradata Corporation. In this role, Randy is responsible for the sales and execution of big data analytics projects for Teradata in North America. This includes setting strategy, field-based innovation, and overall integration of the Aster Data field organization.
Randy was previously vice president of Product Marketing & Management for Teradata, responsible for marketing Teradata products (database, platform, and utilities), Teradata services (professional and customer services), and setting product customer requirements, plus technical field sales support teams.
Randy has 29 years of experience with NCR Corporation and Teradata Corporation. Since moving into the Teradata organization in 1995 he has held positions as director of product management for retail data warehouse applications, director of scalable data warehouse marketing, assistant vice president of Teradata Marketing, vice president of Teradata Channel Partner Sales, retail regional sales director, and vice president Teradata Global Sales Support. He holds a Bachelor of Science degree from California State University at Fullerton and is a graduate of the Executive Professional Development Program from the California State University at San Diego.
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