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This is a talk aimed at people who know their data, and want to learn how to visualize it most effectively. If you have data, a need for answers, and a blank page, this is a great place to start.
We’ll start briefly addressing the value of visualization, and discuss the differences between visualization for analysis and presentation.
From there we’ll figure out what story to tell with your visualization by examining the holy visualization trinity:
- your goals
- your customer’s needs
- the shape of your data
Once the story has been selected, we need to construct it. We’ll discuss key considerations to make good choices about:
- selecting appropriate data
- selecting appropriate axes
- visually encoding the data
We’ll end with a brief discussion of some current tools, and look at some classic and innovative visualization examples.
Noah Iliinsky is the technical editor of, and a contributor to, Beautiful Visualization, published By O’Reilly Media.
He has spent the last several years thinking, writing, and speaking about best practices for designing information visualizations. He also works in interface and interaction design, all from a functional and user-centered perspective. Before becoming a designer he was a programmer for several years.
He has a master’s in Technical Communication from the University of Washington, and a bachelor’s in Physics from Reed College.
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