Many enterprises are being overwhelmed by the proliferation of machine data. Websites, communications, networking and complex IT infrastructures constantly generate massive streams of data in highly variable and unpredictable formats that are difficult to process and analyze by traditional methods or in a timely manner. Yet this data holds a definitive record of all activity and behavior, including user transactions, customer behavior, system behavior, security threats and fraudulent activity. Quickly understanding and using this data can provide added value to a companies services, customer sat, revenue growth and profitability. This session examines the challenges and approaches for collecting, organizing and deriving real-time insights from terabytes to petabytes of data, with examples from Salesforce.com, the nation’s leading enterprise cloud computing company.