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Analytical culture is the last mile problem of organizations. More data and analytics frequently lead to decision ambiguity. Insights are either not actionable and when they are actionable, they are not widely adopted at an operational level.
There has been a lot of emphasis on technology and data quality aspects of analytics; however without the analytical culture most organizations will not be able to take advantage of the benefits.
After partnering with more than 100 client organizations as a consultant, from small point solution pilots to deploying large decision support systems, I have developed a series of principles which I think are critical to create and foster an analytical culture. I want to introduce the framework and highlight the organizational principles with some real life war stories.
Some of the organizational principles that I will speak about include:
I hope that the audience will embrace some of the principles and implement them as they build their analytical organizations and solutions.
Amaresh Tripathy is a Partner at PriceWaterhouseCoopers’ Advisory business. Amaresh has helped Fortune 500 companies in multiple industries to use bottoms-up data analytics in strategic decision making. His work has focused on developing growth strategies, defining market entry plans, understanding customer behavior to increase profitability, improve marketing efficiency, developing operations strategy and streamlining distribution. Amaresh founded the firm’s Information and Analytics practice which he helps to manage. He frequently contributes to company’s blog on information analytics (www.theinformationadvantage.com) and has written on data analytics, marketing segmentation and behavioral economics. Amaresh holds a Masters degree in Transportation Systems Engineering from the University of Texas at Austin
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