Heather Stark

Heather Stark
Principal Analyst, Kinran Limited

Website | @HAStark

Founder and Principal Analyst of Kinran Limited, an independent consultancy focussed on social app analytics. Previously manager of pan-European technology practice at management consutlants A.T. Kearney, Principal Analyst for internet commerce enablers at Europe’s leading tech analyst firm, Ovum, and Associate Dean at Darwin College Cambridge. Stanford Ph.D, Vassar A.B. Lapsed Montrealer. Currently helps to organise Social Developers London (formerly London Facebook Developer Garage.

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Data Science
Location: Room 1-6
Heather Stark (Kinran Limited)
Average rating: ****.
(4.20, 5 ratings)
Social games are the poster children of metrics-driven design. The way that analytics is used to optimise design for games has lessons which are transferable to other domains. But even poster children have problems. We look at the landscape of analytical tools designed to support game design refinement, identify the main pitfalls involved in practice, and suggest workarounds. Read more.

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