Mark Madsen

Mark Madsen
Research Analyst, Third Nature

Website | @markmadsen

Mark Madsen designs and build analysis and decision support systems, and data management and access infrastructure. His research focus is on analysis techniques, emerging technology, and practices in analytics, BI, information management, user experience for data access, and delivery applications. He speaks at a lot of conferences on anything data, with a bunch of history of science and technology mixed in.

Mark focuses on two types of work: using data to make decisions and manage organizations, and building data technology infrastructure. A big part of making decisions and using data in a corporate setting is ensuring that the right data capture and data delivery infrastructure is in place to manage the business. As a result, Mark does as much information strategy and IT architecture work as he does performance management and decision support. His spare-time projects involve research on history of communication technology adoption and fieldwork in ecology, specializing in botany.

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Mark Madsen (Third Nature)
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The real challenge ahead of us is not accumulating more information, or processing more information, or analytics, or replacing relational databases, or scaling data (i.e. not the 3 Vs). The real challenge is solving the information glut problem. Read more.

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