The real challenge ahead of us is not accumulating more information, or processing more information, or analytics, or replacing relational databases, or scaling data (i.e. not the 3 Vs). The real challenge is solving the information glut problem. Big data is another code word for the technology underlying the information age. It can be directed to make information overload worse by surfacing everything, everywhere, all the time, or it can be directed at making information more useful by making it more manageable and directed. This talk shows some of the history of information explosions and their subsequent effects on use, i.e. reading and writing, remembering, etc. and translates a few of the abstract patterns used in the past to the present era of big (and not big) data tools and technology. The goal is point out the still unfilled gaps in our information processing and delivery environments and encourage focus on these areas when doing a project or when considering what features to build into a new tool.
Mark spent the past two decades working on analysis and decision support projects in many industries. He is the founder of Third Nature, a research and consulting firm focused on emerging technology and practices in analytics, BI and information management. Mark is also an award-winning former CTO and consultant who frequently speaks at US and European conferences.
I focus on two types of work: using data to make decisions and manage organizations, and building data technology infrastructure. I’ve spent the past two decades working on analysis, performance management and decision support projects. A big part of making decisions and using data in a corporate setting is ensuring that the right data capture and data delivery infrastructure is in place to manage the business. As a result, I do as much information strategy and IT architecture work as I do performance management and decision support.
You can reach me via Twitter as @markmadsen or via Thirdnature.net
For information on exhibition and sponsorship opportunities, contact Susan Stewart at email@example.com or +1 (707) 827-7148
For information on trade opportunities contact Kathy Yu at mediapartners
For media-related inquiries, contact Maureen Jennings at firstname.lastname@example.org
View a complete list of Strata contacts.