This session explores and explains how developers of online social games use insights from analytics in order to refine game designs.
We will look at:
Analysis and action are most effective when they are tied together in an organised and adaptive feedback loop. Getting this cycle working properly is tricky. Being discovery-driven can help. I explain the implications that being discovery-driven has for the design process, and for the relationship between design and analytics.
Founder and Principal Analyst of Kinran Limited, an independent consultancy focussed on social app analytics. Previously manager of pan-European technology practice at management consutlants A.T. Kearney, Principal Analyst for internet commerce enablers at Europe’s leading tech analyst firm, Ovum, and Associate Dean at Darwin College Cambridge. Stanford Ph.D, Vassar A.B. Lapsed Montrealer. Currently helps to organise Social Developers London (formerly London Facebook Developer Garage.
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