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Strata Keynotes

New Keynotes are added continuously. Please check back to see the latest updates to the program.

Amr Awadallah, Cloudera, Inc.Founder, CTO, VP Engineering

Amr is Co-Founder and CTO of Cloudera where he is responsible for all engineering efforts from product development to release, for both the open source projects and Cloudera’s proprietary software. Prior to Cloudera Amr served as Vice President of Engineering at Yahoo!, and led a team that used Hadoop extensively for data analysis and business intelligence across the Yahoo! online services. Amr holds a Bachelor’s and Master’s degrees in Electrical Engineering from Cairo University, Egypt, and a Doctorate in Electrical Engineering from Stanford University.

9:05am Wednesday, 02/12/2014
In this talk Dr. Amr Awadallah will present the Enterprise Data Hub (EDH) as the new foundation for the modern information architecture. Built with Apache Hadoop at the core, the EDH is an extremely scalable, flexible, and fault-tolerant, data processing system designed to put data at the center of your business.
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Location: Mission City
Slides:   1-PPTX 
Anjul Bhambhri

Anjul Bhambhri, IBMVP, Big Data

Anjul Bhambhri is the Vice President of Big Data Products at IBM. She was previously the Director of IBM Optim application and data life cycle management tools. She is a seasoned professional with over twenty-two years in the database industry. Over this time, Anjul has held various engineering and management positions at IBM, Informix and Sybase. Prior to her assignment in tools, Anjul spearheaded the development of XML capabilities in IBM’s DB2 database server. She is a recipient of the YWCA of Silicon Valley’s “Tribute to Women in Technology” award for 2009. Anjul holds a degree in Electrical Engineering.

9:25am Thursday, 02/13/2014
Big Data without analytics is just data, but how do you perform the analytics? In this session, learn how In-Hadoop analytics is changing the game for the possibilities of Hadoop.
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Location: Mission City
Farrah Bostic

Farrah Bostic, The Difference EngineFounder

Farrah created The Difference Engine based on the belief that deep understanding of customer needs is essential to growing businesses through great products and services.

She has honed her customer-centric insights as an advisor to some of the world’s best-respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She began her career as a creative, and then went on to be a strategist at leading agencies, including Wieden + Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen and Digitas, where she was Group Planning Director and mobile strategy lead. She also ran innovation as a partner at Hall & Partners, and developed digital tools for online qualitative research as SVP, Consumer Immersion at OTX.

9:30am Wednesday, 02/12/2014
We feel safer in big numbers, and we believe that numbers don't lie. But numbers don't actually speak for themselves - people speak for them.
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Location: Mission City
James Burke

James BurkeHistorian, Futurist, Author

James Burke has been called “One of the most intriguing minds in the Western world” (Washington Post). His audience is global. His influence in the field of the public understanding of science and technology is acknowledged in citations by such authoritative sources as the Smithsonian and Microsoft CEO Bill Gates. His work is on the curriculum of universities and schools across the United States.

In 1965 James Burke began work with BBC-TV on Tomorrow’s World and went on to become the BBC’s chief reporter on the Apollo Moon missions. For over forty years he has produced, directed, written and presented award-winning television series on the BBC, PBS, Discovery Channel and The Learning Channel. These include historical series, such as Connections (aired... Read More.

9:40am Thursday, 02/13/2014
Keynote by James Burke, science and technology historian, futurist, and author.
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Location: Mission City
Quentin Clark

Quentin Clark, MicrosoftCVP

As corporate vice president of program management for the Microsoft Data Platform Group, Quentin Clark oversees the design and delivery of the entire family of SQL Server products as well as the Azure Data Platform services. The Azure Data Platform is a complete end-to-end platform serving data management and processing capability, data integration and refinement, and business analytics as Microsoft Azure services and Microsoft Office and Office 365 offerings. Leading a team of technical engineers, his responsibilities include product direction and definition through program management, user experience and design, and customer engagement programs. This spans SQL Server’s work in all workloads – databases, integration and business intelligence, as well as the release forms of the product – software, appliances and the cloud services.

... Read More.
9:35am Wednesday, 02/12/2014
How does the world change when big data reaches a billion people? What happens when anyone, from farmers to criminal investigators, gains the power to quickly derive meaningful insights from vast and varied data sources? Join Quentin Clark, Microsoft Corporate Vice President, who will highlight how simple, familiar tools and cutting-edge cloud technologies are bringing big data to all.
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Location: Mission City
Slides:   1-PPTX 
Alistair Croll

Alistair Croll, Solve For InterestingFounder

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

Alistair is a chair for Strata + Hadoop World conferences; Techweb’s Cloud Connect; and the International Startup Festival. He’s written four books on analytics, technology, and entrepreneurship, including the best-selling Lean Analytics which is being translated into eight languages. He lives in Montreal, Canada and tries to mitigate chronic ADD... Read More.

8:45am Thursday, 02/13/2014
Strata Program Chairs, Alistair Croll and Roger Magoulas, welcome you to the second day of keynotes.
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Location: Mission City
8:45am Wednesday, 02/12/2014
Strata Program Chairs, Roger Magoulas and Alistair Croll, welcome you to the first day of keynotes.
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Location: Mission City
Kaushik Das

Kaushik Das, PivotalSenior Principal Data Scientist

Kaushik Das is an expert at applying mathematical models to solve business problems. He has more than 10 years of experience designing and deploying analytical software, working for enterprise software companies such as Rapt, Demandtec and M-Factor as well as in business consulting with McKinsey. After joining EMC’s Data Computing Division as Director of Analytics, Kaushik has led several projects to provide actionable insights from the analysis of big data, for customers in a variety of sectors ranging from Utility, Oil & Gas, to Banking, and Digital Media. Kaushik is leveraging his Geophysics PhD-level academic work to lead our efforts to build out an analytics practice for the Energy sector, where Big Data holds great promise.

9:00am Thursday, 02/13/2014
The emerging Internet Of Things (IOT) enables us to build smart systems. We already have the sensory and motor parts of these systems available, but we don't have the brain. This is where data science comes into the picture! I will talk about how we are using big data technologies in conjunction with data science here at Pivotal to build the digital brain that makes a system smart.
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Location: Mission City
Boyd  Davis

Boyd Davis, Intel

Boyd Davis is vice president in the Data Center Group and general manager of the Datacenter Software Division at Intel Corporation. He is responsible for delivering software products and services that enable enterprise users to take full advantage of Intel’s datacenter innovations. Prior to his current position, he was general manager of the Datacenter Infrastructure Group, where he was responsible for Intel products and technologies used in servers, storage solutions, mission critical computing platforms at enterprises and small/medium businesses. Boyd joined Intel in 1990 after receiving his bachelor’s degree in Electrical Engineering from Purdue University in Indiana.
9:10am Thursday, 02/13/2014
At Intel, we envision a future in which every organization in the world can use new sources of data to enhance its operational intelligence, fostering discoveries and innovation in science, industry, and medicine.
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Location: Mission City
David Epstein

David Epstein, Sports IllustratedSenior Writer

Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth
to dominate their respective sports? Or are they simply normal people who overcame their
biological limits through sheer force of will and obsessive training? In the decade since the
sequencing of the human genome, researchers
have slowly begun to uncover how the
relationship between biological endowments and a competitor’s training environment affects
athleticism.
In this controversial and engaging exploration of athletic success, based on his best
selling “The Sports Gene: Inside the Science of Extraordinary Athletic Performance”,
David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this
timeless riddle. He investigates... Read More.

9:45am Wednesday, 02/12/2014
The gap between legendary and anonymity in sports is often less than a 1% performance difference in elite sports. Thus, finding the core, modifiable variables that determine performance and tweaking them ever so slightly can alchemize silver medals into gold ones.
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Location: Mission City
Slides:   1-PPTX 
Ben Fry

Ben Fry, Fathom Information DesignPrincipal

Ben Fry received his doctoral degree from the Aesthetics + Computation Group at the MIT Media Laboratory, where his research focused on combining fields such as computer science, statistics, graphic design, and data visualization as a means for understanding information. After completing his dissertation in 2004, he spent time developing tools for visualization of genetic data as a postdoc with Eric Lander at the Eli & Edythe L. Broad Institute of MIT & Harvard. During the 2006-2007 school year, Ben was the Nierenberg Chair of Design for the Carnegie Mellon School of Design.

He is the author of Visualizing Data (O’Reilly, 2007) and the co-author, with Casey Reas, of Processing: A Programming Handbook for Visual Designers and Artists (MIT Press, 2007) and... Read More.

5:05pm Thursday, 02/13/2014
Ben Fry, Principal, Fathom
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Location: Mission City
Joe Hellerstein

Joe Hellerstein, UC BerkeleyChancellor's Professor

Joseph M. Hellerstein is co-founder and CEO of Trifacta, and a Chancellor’s Professor of Computer Science at the University of California, Berkeley. His work focuses on data-centric systems and the way they drive computing. He is an ACM Fellow, an Alfred P. Sloan Research Fellow and the recipient of three ACM-SIGMOD “Test of Time” awards for his research. In 2010, Fortune Magazine included him in their list of 50 smartest people in technology , and MIT’s Technology Review magazine included his Bloom language for cloud computing on their TR10 list of the 10 technologies “most likely to change our world”.

8:50am Thursday, 02/13/2014
If Big Data is the grand challenge of our time, most analytic effort is like ground control: the hard work behind the scenes that enables ambitious analysis to occur.
Full Details
Location: Mission City
Slides:   1-PDF 
Roger Magoulas

Roger Magoulas, O'Reilly MediaResearch Director

Roger Magoulas is the research director at O’Reilly Media and chair of Strata + Hadoop World conferences. Roger and his team build the analysis infrastructure, and provide analytic services and insights on technology adoption trends to business decision-makers at O’Reilly and beyond. We find what excites key innovators and use those insights to gather and analyze faint signals from various sources to make sense of what others may adopt and why.​

8:45am Thursday, 02/13/2014
Strata Program Chairs, Alistair Croll and Roger Magoulas, welcome you to the second day of keynotes.
Full Details
Location: Mission City
8:45am Wednesday, 02/12/2014
Strata Program Chairs, Roger Magoulas and Alistair Croll, welcome you to the first day of keynotes.
Full Details
Location: Mission City
David McRaney

David McRaney, AuthorDigital Media Director

David McRaney is a journalist who created the blog You Are Not So Smart where he began writing regularly about the psychology behind common biases, delusions, heuristics, and fallacies in 2009. That blog became an internationally bestselling book published by Penguin/Gotham in 2011, now available in 14 languages. His second book, You Are Now Less Dumb, was released in July of 2013, also published by Penguin/Gotham.

David currently hosts a podcast that is part of the Boing Boing podcasting family soon to be available on Sirius/XM radio and on Virgin Airlines, and he travels around the planet giving lectures on the topics he covers in his books, blog, and podcast.

David graduated with a degree in journalism from The University of Southern Mississippi where he... Read More.

5:15pm Thursday, 02/13/2014
David McRaney will tell the story of how the Department of War Math in World War II helped bring to light the psychology of how we miss what is important when it comes to failure, and how the modern understanding of the psychology of luck provides the best game plan for getting the best out of life.
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Location: Mission City
Geoffrey  Moore

Geoffrey Moore, Geoffrey Moore ConsultingAuthor, Speaker and Advisor

Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!.

Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His latest book Escape Velocity: Free Your Company’s Future from the Pull of the Past, keeps this intent in mind and is the result of his years of experience working with large enterprises.

Escape Velocity is Moore’s sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools... Read More.

8:50am Wednesday, 02/12/2014
Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing.
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Location: Mission City
Slides:   1-PPTX 
Rodney Mullen

Rodney Mullen, Almost SkateboardsProfessional Skateboarder

Rodney Mullen is widely considered the most influential skateboarder in the history of the skateboarding. The majority of ollie and flip tricks he invented throughout the 1980’s, including the flatground ollie, the Kickflip, the Heelflip, and the 360 flip are regularly done in modern vertical and street skateboarding.
Despite Alan Gelfand’s justifiable fame for inventing the ollie air (Gelfand’s maneuver being primarily a vert or pool oriented trick) Mullen is responsible for the invention and development of the street ollie. The ability to pop the board off of the ground and land back on the board while moving has quite likely been the most significant development in modern skateboarding. This invention alone would rank Mullen the most important skateboarder of all time.

John Rodney... Read More.

9:55am Wednesday, 02/12/2014
The better we tune our practice, the more practice will make perfect.
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Location: Mission City
Ramona Pierson

Ramona Pierson, DeclaraCEO

Ramona is the CEO and co-founder of Declara, a technology company focused on adult learning.

At the age of 22, Ramona Pierson was hit by a drunk driver while running and spent 18 months in a coma and 11 years blind. She relearned everything from breathing and seeing to walking and smiling. From this experience arose the drive to build companies where personalized learning and relearning were the center of all products.

She founded SynapticMash, a developer of educational solutions. It was acquired by Promethean World and Ramona became the Chief Science Officer leading its global expansion. In 2005, she created The Source, one of the first online social learning solutions for educators, students and parents. It was adopted throughout the Seattle Public School... Read More.

9:15am Wednesday, 02/12/2014
Humans are constantly curious and learning should be about making new discoveries. With big data, we have the potential to take formal learning which is taught and combine it with informal learning which is experienced, to create personalized learning paths for every individual.
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Location: Mission City
Slides:   1-PPTX 
Megan Price

Megan Price, Human Rights Data Analysis GroupDirector of Research

As the director of research at the Human Rights Data Analysis Group, Megan Price designs strategies and methods for statistical analysis of human rights data for projects in a variety of locations including Guatemala, Colombia, and Syria. Her work in Guatemala includes serving as the lead statistician, since 2009, on a project in which she analyzes documents from the National Police Archive; she has also contributed analyses submitted as evidence in two court cases in Guatemala. Her work in Syria includes serving as the lead statistician and author on two recent reports, commissioned by the Office of the United Nations High Commissioner of Human Rights (OHCHR), on documented deaths in that country.

Megan is a Research Fellow at the Carnegie Mellon University Center for... Read More.

4:55pm Thursday, 02/13/2014
How do we know how many people have been killed in Syria? If violence is escalating or decreasing? The hard answer is we don't. But through careful application of machine learning and other statistical techniques, we can quantify what we do, and don't, know.
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Location: Mission City
John Schitka

John Schitka, SAPSolution Marketing Manager

John Schitka is a Solution Marketing Manager on the SAP Big Data Solution Marketing team. His focus in the SAP Big Data arena is largely on Hadoop and SAP HANA smart data access capabilities. A graduate of McMaster University, he holds an MBA from the University of Windsor. He has worked in product marketing and product management in the high tech arena for a number of years, taught at a private college and has co-authored a number of published text books. He has a true love of technology and all that it has to offer the world.

9:10am Wednesday, 02/12/2014
Crowdsourcing can be an effective way to collect massive amounts of data to enable deeper analysis in many situations. Explore the foundational steps that can lead to successfully crowd sourcing data though the lenses of the International Barcode of Life and Technical University Munich (TUM) ProteomicsDB projects. SAP is proud to be involved with driving the success of both these projects.
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Location: Mission City
Slides:   1-PPTX 

John Schroeder, MapR TechnologiesCEO and Co-Founder

John has served as MapR’s Chief Executive Officer and Chairman of the Board since founding the company in 2009. Prior to founding MapR, John held executive positions in a number of enterprise software companies with a focus on data, storage and business intelligence at both private and public companies including: CEO of Calista Technologies (now Microsoft), CEO of Rainfinity (now EMC), SVP of Products and Marketing at Brio Technologies (BRYO) and General Manager at Compuware (CPWR).

9:25am Wednesday, 02/12/2014
This five-minute keynote will provide a quick overview of some of the more surprising things Hadoop is capable of in 5 minutes or less.
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Location: Mission City
Slides:   1-PPTX 
Tutti Taygerly

Tutti Taygerly, TrifactaVP, User Experience

Tutti leads Trifacta’s user experience team, bringing her years of experience in consumer design to revolutionize the enterprise software space. She previously held creative leadership positions at various studios including Method and The Designory Interactive. Her human-centered design work spans the range of product vision / strategy through detailed execution for brands such as Google, Samsung, Disney, JP Morgan Chase, and Oracle.

8:50am Thursday, 02/13/2014
If Big Data is the grand challenge of our time, most analytic effort is like ground control: the hard work behind the scenes that enables ambitious analysis to occur.
Full Details
Location: Mission City
Slides:   1-PDF 
Matei Zaharia

Matei Zaharia, DatabricksCTO

Matei Zaharia started the Spark project at UC Berkeley and is currently CTO of Databricks. He serves as Spark’s vice president at Apache. In spring 2015, he is also beginning an assistant professor position at MIT.

9:15am Thursday, 02/13/2014
While the first big data systems made a new class of applications possible, organizations must now compete on the speed and sophistication with which they can draw value from data. Future data processing platforms will need to not just scale cost-effectively; but to allow ever more real-time analysis, and to support both simple queries and today's most sophisticated analytics algorithms.
Full Details
Location: Mission City
Slides:   1-PDF    2-PPTX