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Lessons from the Trenches: edo Interactive Leverages Hadoop to Build Customer Loyalty

Rob Rosen (Pentaho), Tim Garnto (edo)
Sponsored
Ballroom G
Slides:   1-PPTX 

Hadoop presents as an enabling technology to better understand customer preferences and behaviors, but organizations often struggle with time-consuming data preparation and analytics processes. edo Interactive – a leader in providing card-linked offers to financial services and retailers – shares how they drive agile, improved decision-making by complementing native Hadoop technologies with analytical databases and ETL optimization and data visualization solutions from vendors such as Pentaho.

This session is sponsored by Pentaho

Photo of Rob Rosen

Rob Rosen

Big Data Solution Lead Architect, Pentaho

Rob Rosen leads Big Data Go-to-Market for industry-leading analytics and data integration software supplier Pentaho. He has led Big Data initiatives and field technical teams for a number of software and infrastructure vendors, most recently Hadoop distributor MapR Technologies. Prior to MapR, Rob led a variety of pre- and post-sales teams, most notably for storage infrastructure leader NetApp, enterprise security solutions provider Check Point Software Technologies and Unix pioneer Sun Microsystems. He holds a B.S. in Electrical Engineering and Computer Science from the University of California, Berkeley.

Photo of Tim Garnto

Tim Garnto

Senior Vice President of Product Engineering, edo

Tim Garnto serves as Senior Vice President of Product Engineering at edo. Garnto is responsible for partnership integrations, product engineering, code promotion, and business intelligence platforms. Tim oversaw edo’s transition of its BI platform from a traditional relational database to using Cloudera Hadoop and Pentaho to coordinate data movement, jobs, as well as provide reporting. The edo product engineering team migrated all BI and analytic operations into Hadoop realizing drastic increase in scale/capacity while cutting processing times significantly.

Prior to joining edo, Tim set strategic direction for the development and delivery of marketing database products, first as Chief Technology Officer for SmartDM Holdings, Inc. and then as Director of Product Management for Acxiom Corporation. Tim also brings experience in business planning and product strategy from previous roles with Homes.com, Hayes Computer Systems, Database Technologies and the Florida Legislature.

Tim holds a Bachelor of Science in Computer and Informational Sciences, and a Masters of Art in Instructional Systems Design from Florida State University. In his free time Garnto coaches a FIRST Tech Challenge robotics team, and has been known to run up a mountain for fun.