Lutz Finger

Lutz Finger
Author & Co-Founder, Fisheye Analytics

Website | @lutzfinger

Lutz is co-founder and director of Fisheye Analytics, a media data mining company. An expert on social data analytics, he has supported NGO’s such as the World Economic Forum and the Olympic Committee as well as numerous government agencies.

Previously, Lutz founded and built up an European accelerator for Ericsson and has worked as a senior marketing manager for Dell’s online business in Europe. Lutz has a Masters degree in Quantum Physics and a MBA from INSEAD.

Sessions

Lutz Finger (Fisheye Analytics)
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From politicians to marketers everyone tries to influence. Data analytics of traditional as well as social media data has made it easier to spot deliberate attempts to skew the public opinion. The talk will give insights into new measurements by analyzing large events such as the London Olympics. Those measures will help to disguise the more and more sophisticated attempts of fake influence. Read more.

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