Social media analytics and big data have the promise to transform your business. But often too much data blocks and too many different metrics block out what is really important.
I am happy to discuss which metrics and which data would be most effective to improve marketing, sales, CRM, HR, market research efforts.
Lutz is co-founder and director of Fisheye Analytics, a media data mining company. An expert on social data analytics, he has supported NGO’s such as the World Economic Forum and the Olympic Committee as well as numerous government agencies.
Previously, Lutz founded and built up an European accelerator for Ericsson and has worked as a senior marketing manager for Dell’s online business in Europe. Lutz has a Masters degree in Quantum Physics and a MBA from INSEAD.
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