Data Sensing Lab

Alasdair Allan (Babilim Light Industries), Rob Faludi (Digi International, NYU ITP, SVA IXD), Kipp Bradford (The Kippworks), Julie Steele (Silicon Valley Data Science), Kim Rees (Periscopic), Andrew Winterman (Periscopic)

Tuesday, February 26 – Thursday, February 28
Expo Hall

Sponsored by:

Digi International


Sensors are the future of distributed data. General-purpose computing is dissipating out into the environment and becoming increasingly invisible and embedded into our lives. We will soon begin to move in a sea of data, our movements tracked and our environments measured and adjusted to our preferences, without need for direct intervention.

At the Strata Conference in New York last year, we gave attendees a taste of the super-connected world that’s ahead of all of us by instrumenting the conference environment with basic off-the-shelf sensors and mesh networking. At the Strata Conference in Santa Clara this February, we will observe and report on the conference once again, with more sensors, real-time visualization, and some new interactive features for attendees.

Results will be presented from the keynote stage. Data visualizations will be shown in real time on a monitor in the Data Visualization Showcase. And attendees are welcome to stop by the Data Sensing Lab booth in the Expo Hall throughout the conference, to view some sample sensor motes up close and talk with the experts. From hardware and software to data analysis and visualization, the project will give attendees a taste of their lives in a more measured and quantified world.

Distributed Network Data

by Alasdair Allan and Kipp Bradford

Hardware hacking for data scientists.

  • Ebook: $15.99
  • Pre-Order Print: $19.99

Buy from

See video about the Data Sensing Lab

Photo of Alasdair Allan

Alasdair Allan

Babilim Light Industries

Alasdair Allan is a Scientist, Author, Hacker, Tinkerer and Journalist who has been thinking about the Internet of Things, which he thinks is broken.

He is the author of a number of books, and from time to time he also stands in front of cameras. You can often find him at conferences talking about interesting things, or deploying sensors to measure them. He recently rolled out a mesh network of five hundred sensors motes covering the entire of Moscone West during Google I/O. He’s still recovering.

A few years before that he caused a privacy scandal by uncovering that your iPhone was recording your location all the time. This caused several class action lawsuits and a U.S. Senate hearing. Several years on, he still isn’t sure what to think about that.

He sporadically writes blog posts about things that interest him, or more frequently provides commentary in 140 characters or less. He is a contributing editor for MAKE magazine, and a contributor to the O’Reilly Radar.

Alasdair is a former academic. As part of his work he built a distributed peer-to-peer network of telescopes which, acting autonomously, reactively scheduled observations of time-critical events. Notable successes included contributing to the detection of what was—at the time—the most distant object yet discovered, a gamma-ray burster at a redshift of 8.2.

Photo of Rob Faludi

Rob Faludi

Digi International, NYU ITP, SVA IXD

Robert Faludi is the Collaborative Strategy Leader in R&D for Digi International, with a mandate to forge stronger connections with the community of innovators, discover outstanding new work, contribute to outside projects, and support the people making that work. Faludi is also a professor in the MFA program at the School of Visual Arts in Manhattan and in the Interactive Telecommunications program at NYU. He specializes in behavioral interactions through physical computing and networked objects. Rob is the author of Building Wireless Sensor Networks, with ZigBee, XBee, Arduino and Processing published by O’Reilly Media, 2011. His work has appeared in The New York Times, Wired Magazine, Good Morning America, BBC World, the Chicago Museum of Science & Industry and MoMA among others. He is a co-creator of LilyPad XBee wearable radios, and Botanicalls, a system that allows thirsty plants to place phone calls for human help.

Photo of Kipp Bradford

Kipp Bradford

The Kippworks

Kipp Bradford is an educator, technology consultant, and entrepreneur with a passion for making things. He is one of the USA Science and Engineering Festival’s Nifty Fifty. He is also the Demo Chair of the "Open Hardware Summit": and a featured innovator at "Frost & Sullivan’s GIL 2013": As the former "Senior Design Engineer and Lecturer": at the Brown University School of Engineering, Kipp taught several engineering design and entrepreneurship courses. He has founded startups in the fields of transportation, consumer products, HVAC, and medical devices, including the "Data Sensing Lab": and "Revolution By Design": Kipp is a Fellow at the College of Design, Engineering and Commerce at Philadelphia University, and an Adjunct Critic at the "Rhode Island School of Design": He coauthored "Distributed Network Data": He serves on the boards of RIMOSA, The Providence Athenaeum, the community arts organization "AS220":, and on the technical advisory board of "MAKE Magazine":, in addition to co-organizing Rhode Island’s mini Maker Faire.

Photo of Julie Steele

Julie Steele

Silicon Valley Data Science

Julie thinks in metaphors and finds beauty in the clear communication of ideas. She is particularly drawn to visual media as a way to understand and transmit information, and is co-author of Beautiful Visualization (O’Reilly 2010) and Designing Data Visualizations (O’Reilly 2012).

Photo of Kim Rees

Kim Rees


Kim Rees is a founding partner of Periscopic:, an award-winning information visualization firm. Their work has been featured in the MOMA as well as several online and print publications, including CommArts’ Interactive Annual, The Information Design Sourcebook, Adobe Success Stories, CommArts Insights,,, and numerous websites, blogs, and regional media outlets. Periscopic’s body of work was recently nominated for the Cooper-Hewitt National Design Awards.

Kim is a prominent individual in the information visualization community. She has published papers in Parsons Journal of Information Mapping, was an award winner in the VAST 2010 Challenge, and is a guest blogger for Kim has been featured on CommArts Insights and has presented at several industry events including Strata, the Tableau Software Conference, AIGA SHIFT, WebVisions, CERF Biennial Conference, and Portland Data Visualization, among others. Recently she has also been an advisor on an upcoming documentary film and is the Technical Editor for Visualize This by Nathan Yau. Kim received her BA in Computer Science from New York University.

Photo of Andrew Winterman

Andrew Winterman


Andrew, an inquisitive humanist, is motivated by the promise of making ours a more rational society. He applies his skills to the problem of converting data into information, a process requiring scripting and research into the relevant fields of study. He holds a B.A. in Mathematics from Reed College. He greatly enjoys his daily bicycle commute, Portland’s artisanal culture, and searing vegetables in cast iron.


Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at

Media Partner Opportunities

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

Press and Media

For media-related inquiries, contact Maureen Jennings at

Contact Us

View a complete list of Strata contacts