Christopher Berry is Vice President, Research at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.
He’s an organizer of the Toronto Data Science Group, Web Analytics Wednesday Toronto, and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is co-chair Web Analytics Associations Research Committee and leads the Peer Review Journals Project.
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