Christopher Berry

Christopher Berry
VP Research, Syncapse

Website | @cjpberry

Christopher Berry is Vice President, Research at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.

He’s an organizer of the Toronto Data Science Group, Web Analytics Wednesday Toronto, and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is co-chair Web Analytics Associations Research Committee and leads the Peer Review Journals Project.

Sessions

Business & Industry, Mission City B4
Christopher Berry (Syncapse)
Moneyball is to marketing science as CSI is to forensic science. The expectations are high and marketers are shouting "where's the insight?" and "ENHANCE!". Data is long and marketing scientists are short. We can only scale through technology. This is the story of how a developer and two marketing scientists became data scientists in crossing that gap. Read more.

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