Max Gadney founded After the Flood to help companies communicate data
better. Current clients include the BBC, Edelman and Manchester City
Football Club. A passion for information design has been a consistent theme
throughout his life and career. At the BBC, Max was the Head of Design and
Audience Insight at BBC News Online from 2000-2007. The team won 11 Webbys
and the Society of News Design President’s award for election night data
visualisation. After that he joined the BBC TV Digital Commissioning team.
His most recent commission there was BBC Dimensions, part of the NYC MOMA
‘Talk To Me’ show in 2011. After a brief stint in market research, he set
up After the Flood. He curates the The Design of Understanding conference
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