BEGIN:VCALENDAR X-WR-CALNAME:Strata 2012 Public Grid Schedule VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20120229T194946 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22450 UID:http://strataconf.com/--s2012-02-29-10:40--22450 SUMMARY:Dealing With Bad Data DESCRIPTION:Presented by Q Ethan McCallum ((independent)). The biggest p roblem in data science is ... the data itself. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20120302T170210 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22621 UID:http://strataconf.com/--s2012-02-29-11:30--22621 SUMMARY:Street Fighting Data Science DESCRIPTION:Presented by Peter Skomoroch (LinkedIn). New analysts or eng ineers are often lost when textbook approaches fail on real world data. Drawing inspiration from problem solving techniques in mathematics and p hysics, we will walk through examples that illustrate how come up with c reative solutions and solve real world problems with data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20120301T011341 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22387 UID:http://strataconf.com/--s2012-02-29-13:30--22387 SUMMARY:Data Ingest, Linking, and Data Integration via Automatic Code Ge neration DESCRIPTION:Presented by Tony Middleton (HPCC Systems from LexisNexis Ri sk Solutions). How to simplify the data integration process and save a s ignificant amount of development time by automatically generating code f or processes (data profiling, data cleansing, and record linkage). A ca se study will show a complex, Big Data linking application, where insura nce data was converted to HPCC using the SALT tool and reduced 20,000+ l ines of source code to a 48-line SALT specification. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20120302T055103 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22324 UID:http://strataconf.com/--s2012-02-29-14:20--22324 SUMMARY:Disambiguation: Embrace wrong answers & find truth DESCRIPTION:Presented by Philip Kromer (Infochimps). Instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, look at what people do, interact with and talk about. We ca n watch what people do and decide from there what a coffee shop is and w here the boundaries of your neighborhood are. It might not be the “trut h”, but it can be darn close. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20120302T170435 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22364 UID:http://strataconf.com/--s2012-02-29-16:00--22364 SUMMARY:Netflix recommendations: beyond the 5 stars DESCRIPTION:Presented by Xavier Amatriain (Netflix). Netflix is known fo r pushing the envelope of recommendation technologies. The Netflix Prize put a spotlight on recommender system research and a focus on predictin g ratings. But, predicting a rating is only part of the recommendation p roblem. In this talk I will describe how other sources of implicit and c ontextualized information can be used to create a personalized experienc e. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T173000 DTSTART;TZID=US/Pacific:20120229T165000 DTSTAMP:20111208T225244 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22478 UID:http://strataconf.com/--s2012-02-29-16:50--22478 SUMMARY:Data Science in Product Development DESCRIPTION:Presented by Joris Poort (Startup). Data science applied in engineering driven industries is revolutionizing how highly complex prod ucts are developed. Unprecedented access to computing power combined wi th advanced data science tools provide the opportunity to not only incre ase the speed of development but also improve the final design. Using a practical aerospace example, Joris will illustrate the tools and techni ques described. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120302T165925 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22763 UID:http://strataconf.com/--s2012-03-01-10:40--22763 SUMMARY:Is this normal? Finding anomalies in real-time data DESCRIPTION:Presented by Theo Schlossnagle (OmniTI). In today's environm ents, we're often forced to collect data before we know if it will be us eful. This tendency leads toe seas of data, flowing in real-time with ve ry little structure or understanding of what the data means. Given that , how can you tell when data "is normal?" Let's find out. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20120303T220933 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22657 UID:http://strataconf.com/--s2012-03-01-11:30--22657 SUMMARY:From Predictive Modelling to Optimization: The Next Frontier DESCRIPTION:Presented by Jeremy Howard (Kaggle). In "The Evolution of Da ta Products", O'Reilly Media's Mike Loukides notes: "the question of how we take the next step — where data recedes into the background — is sur prisingly tough." Jeremy Howard will show why this is tough, and what to do about it. He will show how predictive modelling, simulation, and opt imization can be combined to deliver results instead of just delivering data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120313T205705 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22499 UID:http://strataconf.com/--s2012-03-01-13:30--22499 SUMMARY:Mining Unstructured Data: Practical Applications DESCRIPTION:Presented by Alyona Medelyan (Pingar), Anna Divoli (Pingar). In this session we discuss approaches to mining unstructured data that gradually find their way into the real world. Text mining and analytics algorithms strive to identify documents’ categories, main topics, mentio ned names and other entities; they summarize and detect sentiment. We de scribe case studies that take advantage of such algorithms in the legal, forensics and healthcare sectors. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120302T171226 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22254 UID:http://strataconf.com/--s2012-03-01-14:20--22254 SUMMARY:Migratory data: the distributed data you carry with you DESCRIPTION:Presented by Alasdair Allan (Babilim Light Industries). Big data isn't just about multi-terrabyte data sets hidden inside eventually -concurrent distributed databases in the cloud. It's also about the hidd en data you carry with you all the time. This talk will discuss the data that you carry with you all the time; the data on your cell phone and o ther mobile devices, along with the possibilities for making use of that hidden data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T164000 DTSTART;TZID=US/Pacific:20120301T160000 DTSTAMP:20120302T005223 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22363 UID:http://strataconf.com/--s2012-03-01-16:00--22363 SUMMARY:Humans, Machines, and the Dimensions of Microwork DESCRIPTION:Presented by Daniel Tunkelang (LinkedIn), Claire Hunsaker (S amasource). In this talk, we will analyze various dimensions of microwor k that characterize applications, tasks, and crowds. Drawing on our expe rience at companies that have pioneered the use of microwork (Samasource ) and data science (LinkedIn), we will offer practical advice to help yo u design crowdsourcing workflows to meet your data product needs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T173000 DTSTART;TZID=US/Pacific:20120301T165000 DTSTAMP:20111104T160610 LOCATION:Mission City B1 URL:http://strataconf.com/strata2012/public/schedule/detail/22568 UID:http://strataconf.com/--s2012-03-01-16:50--22568 SUMMARY:Big Data and Bibliometrics: Crowdsourcing the World's Largest Da tabase of Research DESCRIPTION:Presented by Jan Reichelt (Mendeley Ltd.), William Gunn (Men deley Research Networks). Mendeley is a New York and London-based startu p that has crowdsourced the world's largest database of academic literat ure. Over 1M researchers strong, Mendeley is taking academia to the clou d. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20111109T230318 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22522 UID:http://strataconf.com/--s2012-02-29-10:40--22522 SUMMARY:Mo’ Data, Mo’ Problems DESCRIPTION:Presented by Josh Green (Panjiva). Despite the hype, Big Dat a has yet to live up to its potential. Why? Because we’ve spent too muc h time thinking about the data itself and not enough time considering wh ich business decisions can be improved through the intelligent applicati on of data. Panjiva CEO Josh Green will discuss an alternative approach : starting with a challenging business problem and then tracking down re levant data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20120302T033714 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22666 UID:http://strataconf.com/--s2012-02-29-11:30--22666 SUMMARY:Business Management Strategies for Big Data DESCRIPTION:Presented by Dave Rubin (Oracle). There is a revolution at h and centering on this groundswell of data and it will change how we exec ute our businesses through greater efficiencies, new revenue discovery a nd even enable innovation. It is the revolution of Big Data. Management Strategies for Big Data will explain this new wave of technology and pro vide a roadmap for businesses to take advantage of this growing trend. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20111212T183246 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22608 UID:http://strataconf.com/--s2012-02-29-13:30--22608 SUMMARY:Becoming a Data-Driven Organization DESCRIPTION:Presented by Martin Hall (Karmasphere), Ron Bodkin (Think Bi g Analytics). While enterprises see an opportunity to increase revenues and decrease costs by becoming a data-driven organization, it is not eas y to decide where and how to begin. This session highlights some princip les for success through examining two real-world big data case studies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20111208T210433 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22410 UID:http://strataconf.com/--s2012-02-29-14:20--22410 SUMMARY:Building a Data Strategy: Data Enabling Toys at Leapfrog DESCRIPTION:Presented by Larry Murdock (Sephora). Leapfrog enabled their learning toys and set up a system to have millions of toy owners upload their play logs. This talk covers the business strategy and the techni cal implementation hurdles from perspective of the former Director of Da ta Services who implemented it. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20111104T184901 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22540 UID:http://strataconf.com/--s2012-02-29-16:00--22540 SUMMARY:Analytics in a Community-Driven Fashion Retailer DESCRIPTION:Presented by Kuntal Malia (ModCloth), Kate Zimmerman (ModClo th). Learn about how data is used for a fashion retailer that is on a ra pid growth path. At ModCloth we don't believe in dictating fashion trend s to our customer—we are inverting the pyramid and democratizing fashion . Buying patterns and user interactions are leveraged to help us underst and how we can meet our customers' desires END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T173000 DTSTART;TZID=US/Pacific:20120229T165000 DTSTAMP:20111104T140054 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22298 UID:http://strataconf.com/--s2012-02-29-16:50--22298 SUMMARY:Data Science in Marketing Analytics DESCRIPTION:Presented by Christopher Berry (Syncapse). Moneyball is to m arketing science as CSI is to forensic science. The expectations are hig h and marketers are shouting "where's the insight?" and "ENHANCE!". Data is long and marketing scientists are short. We can only scale through t echnology. This is the story of how a developer and two marketing scient ists became data scientists in crossing that gap. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120306T175619 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22659 UID:http://strataconf.com/--s2012-03-01-10:40--22659 SUMMARY:Democratizing BI at Microsoft: 40,000 Users and Counting DESCRIPTION:Presented by Kirkland Barrett (Microsoft). A high level over view of Microsoft IT's BI strategy and it's various applications, focusi ng on Self Service BI, Scorecards and Dashboards, Data Visualizations, a nd Leadership Decision making through robust BI tools. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20111114T230433 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22380 UID:http://strataconf.com/--s2012-03-01-11:30--22380 SUMMARY:Helping Banks Build Better Relationships DESCRIPTION:Presented by Schwark Satyavolu (Truaxis). By charging interc hange fees for retailers and account fees for customers banks have taken a ‘combative’ approach for revenue generation. However, technologies a re emerging that enable financial institutions to leverage big data draw n from the transaction data stream to provide new, pro-consumer revenue streams. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120303T222008 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/23092 UID:http://strataconf.com/--s2012-03-01-13:30--23092 SUMMARY:Data Jujitsu: The Art of Turning Data into Product DESCRIPTION:Presented by DJ Patil (Greylock Partners). What does it real ly take to build a data product? Recall and relevancy are only parts of the challenge. In fact, an entire new approach is required to build co nsistently great data products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120119T185103 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/24470 UID:http://strataconf.com/--s2012-03-01-14:20--24470 SUMMARY:Data Marketplaces for your extended enterprise: Why Corporations Need These to Gain Value from Their Data DESCRIPTION:Presented by Piyush Lumba (Microsoft), Francis Irving (Scrap erWiki Ltd.). One of the most significant challenges faced by individual s and organizations is how to discover and collaborate with data within and across their organizations, which often stays trapped in application and organizational silos. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T164000 DTSTART;TZID=US/Pacific:20120301T160000 DTSTAMP:20120302T171619 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22511 UID:http://strataconf.com/--s2012-03-01-16:00--22511 SUMMARY:Big Data Meets Big Weather DESCRIPTION:Presented by Siraj Khaliq (The Climate Corporation). Due to recent advancements in Big Data, cloud computing, and network maturity i t's now possible to work with extremely large weather-related data sets. The Climate Corporation CTO Siraj Khaliq discusses how to apply big dat a principles to the real-world challenge of protecting people and busine sses from the financial impact of weather. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T173000 DTSTART;TZID=US/Pacific:20120301T165000 DTSTAMP:20111110T184652 LOCATION:Mission City B4 URL:http://strataconf.com/strata2012/public/schedule/detail/22703 UID:http://strataconf.com/--s2012-03-01-16:50--22703 SUMMARY:Improving Productivity Using Real-Time Data DESCRIPTION:Presented by Jacomo Corbo (QuantumBlack). Measuring producti vity remains a notoriously difficult problem. We will show how real-time collaboration data are being leveraged to measure, model and forecast o rganizational productivity and performance in the innovation teams at Bo eing and in 3 Formula One teams. On the back of these forecasts, we will show how investment yields were improved by 15% and productivity raised by nearly 20%. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20120305T163642 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22341 UID:http://strataconf.com/--s2012-02-29-10:40--22341 SUMMARY:Science of Visualization DESCRIPTION:Presented by Jock Mackinlay (Tableau Software). Visual analy sis is an iterative process for working with data that exploits the powe r of the human visual system. The formal core of visual analysis is the mapping of data to appropriate visual representations. Learn what years of research have taught us about designing visualizations people can le arn from and understand. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20120301T201053 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22635 UID:http://strataconf.com/--s2012-02-29-11:30--22635 SUMMARY:Effective Data Visualization DESCRIPTION:Presented by Hjalmar Gislason (DataMarket). With the rise of big data more and more people need effective visualizations. Needs may range from simple charts to massive interactive network graphs. A range of tools exist, but still many find none that meet all their requirement s: Cross-browser usage, server-side rendering, iOS support, full control of look and feel, and your options are suddenly very slim. We share our lessons and approach. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20120302T055021 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22449 UID:http://strataconf.com/--s2012-02-29-13:30--22449 SUMMARY:Building a Data Narrative: Discovering Haight Street DESCRIPTION:Presented by Jesper Andersen (Bloom Studios). See how applyi ng traditional data analysis tools, as well as more esoteric ones like c omputer vision, to multiple disparate data sets and data types can creat e a more complete and nuanced narrative of one of San Francisco’s most v ibrant streets. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20120302T010711 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22637 UID:http://strataconf.com/--s2012-02-29-14:20--22637 SUMMARY:Crafting Meaningful Data Experiences DESCRIPTION:Presented by Bitsy Bentley (GfK Custom Research). Data visua lization is just one tool that designers use to communicate data-driven recommendations. In this session I present a case study on the use of us er-centered design practices to craft meaningful and actionable data pre sentations for business users. Data visualization and UX work best when they work together. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20120302T055144 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22358 UID:http://strataconf.com/--s2012-02-29-16:00--22358 SUMMARY:Roll Your Own Front End: A Survey of Creative Coding Frameworks DESCRIPTION:Presented by Michael Edgcumbe (Columbia University), Eric Mi ka (The Department of Objects). Custom data exploration tools can provid e efficient and exciting interfaces for audiences not well served by out -of-the-box business intelligence solutions. Frameworks not only beauti fy data but also surface novel observations from the set. In this sessi on, we survey the creative coding frameworks that lend themselves to vis ualization and offer some insight into their strengths and weaknesses. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T173000 DTSTART;TZID=US/Pacific:20120229T165000 DTSTAMP:20120302T055248 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22443 UID:http://strataconf.com/--s2012-02-29-16:50--22443 SUMMARY:Sketching With Data DESCRIPTION:Presented by Fabien Girardin (Near Future Laboratory). In th is talk we report on the value of tools that support a human-driven appr oach to revealing innovation opportunities hidden withing big datasets. Based on our experience in data science projects involving multiple stak eholders we found that sketching with data and rapidly sharing interacti ve information visualizations is a key practice to transform information into useful services and products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20111102T204317 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22391 UID:http://strataconf.com/--s2012-03-01-10:40--22391 SUMMARY:Video Graphics - Engaging and Informing DESCRIPTION:Presented by Max Gadney (After The Flood). The use of video to communicate data is on the rise, but what is the most effective way t o do this? Highlighting our current work with the BBC in this field we w ill look at best practice from storytelling principles to choosing the r ight visual treatment. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20120301T200822 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22627 UID:http://strataconf.com/--s2012-03-01-11:30--22627 SUMMARY:Rich Sports Data and Augmented Reality DESCRIPTION:Presented by Ryan Ismert (Sportvision, Inc). Long a staple o f broadcast sports, augmented reality (AR) effects (like the virtual "1s t and 10" line) are increasingly being driven by digital records of spor ts events (DREs), collected and distributed live, such as NASCAR's race car tracking system and MLB's PitchFX. The next generation of DRE-deriv ed data will expand the use of AR to more effectively show key "invisibl e" elements of the game. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120301T224158 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22544 UID:http://strataconf.com/--s2012-03-01-13:30--22544 SUMMARY:Visualizing Geo Data DESCRIPTION:Presented by Jason Sundram (PayPal, Inc.). With the explosio n of mobile devices, there is a plethora of geo-tagged data available fo r mining and visualization. To make compelling visualizations, it is oft en necessary to build tools that allow users to easily explore, mine, ma p, and market this data. This talk will focus on how to use several open -source frameworks to build such visualizations. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120119T213746 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22670 UID:http://strataconf.com/--s2012-03-01-14:20--22670 SUMMARY:Beautiful Vectors: Emerging Geospatial technologies in the brows er DESCRIPTION:Presented by Mano Marks (Google, Inc. ), Chris Broadfoot (Go ogle). Beautiful, useful and scalable techniques for analysing and displ aying spatial information are key to unlocking important trends in geosp atial and geotemporal data. Recent developments in HTML 5 enable renderi ng of complex visualisations within the browser, facilitating fast, dyna mic user interfaces built around web maps. This session will examine eme rging technologies that will shape the geoweb. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T164000 DTSTART;TZID=US/Pacific:20120301T160000 DTSTAMP:20120302T014807 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22655 UID:http://strataconf.com/--s2012-03-01-16:00--22655 SUMMARY:From Big Data to Big Insights DESCRIPTION:Presented by Robbie Allen (Automated Insights, Inc.). The ul timate utility of Big Data is transforming it into Big Insights. Charts , graphs, and tables of aggregated data are useful but still require int erpretation by the end user. With advances in linguistic algorithms and data processing it is now possible to derive meaningful insights from da ta and present them in digestible narrative content. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T173000 DTSTART;TZID=US/Pacific:20120301T165000 DTSTAMP:20111108T185139 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22426 UID:http://strataconf.com/--s2012-03-01-16:50--22426 SUMMARY:Exploring the Stories Behind the Data DESCRIPTION:Presented by Cheryl Phillips (The Seattle Times). A story or report on a subject by its very nature summarizes the underlying data. But readers may have questions specific to a time, date or place. Visual izing the data and providing effective, targeted ways to drill deeper is key to giving the reader more than just the story. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120226T225500 LOCATION:Ballroom AB URL:http://strataconf.com/strata2012/public/schedule/detail/22903 UID:http://strataconf.com/--s2012-02-28-09:00--22903 SUMMARY:Deep Data DESCRIPTION:Deep Data is a no-holds-barred program for data scientists. The advanced technical content will keep you up to speed with the latest techniques, and give you the opportunity to debate and network with the most skilled data scientists in our industry. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120306T060006 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22360 UID:http://strataconf.com/--s2012-02-28-09:00--22360 SUMMARY:Introduction to Apache Hadoop DESCRIPTION:Presented by Sarah Sproehnle (Cloudera, Inc.). This tutorial provides a solid foundation for those seeking to understand large scale data processing with MapReduce and Hadoop, plus its associated ecosyste m. This session is intended for those who are new to Hadoop and are seek ing to understand where Hadoop is appropriate and how it fits with exist ing systems. No programming experience is required. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120331T033628 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22658 UID:http://strataconf.com/--s2012-02-28-13:30--22658 SUMMARY:The Two Most Important Algorithms in Predictive Modeling Today DESCRIPTION:Presented by Jeremy Howard (Kaggle), Mike Bowles (Sole Propr ietor). Wouldn't it be great if there were just use two algorithms which could handle most of your predictive modeling needs? It turns out that actually this is the case. Noted machine learning instructor Dr Mike Bow les and champion data miner Jeremy Howard will teach you everything you need to know to apply them successfully. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20111114T214637 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22497 UID:http://strataconf.com/--s2012-02-29-10:40--22497 SUMMARY:The Future of Hadoop: Becoming an Enterprise Standard DESCRIPTION:Presented by Eric Baldeschwieler (Hortonworks). In this sess ion, Hortonworks CEO Eric Baldeschwieler will look at the current state of Apache Hadoop, how the ecosystem is evolving by working together to c lose the existing technological and knowledge gaps, and present a roadm ap for the future of the project. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20120301T003306 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22525 UID:http://strataconf.com/--s2012-02-29-11:30--22525 SUMMARY:I Didn't Know You Could Do All that with Hadoop DESCRIPTION:Presented by Jack Norris (MapR). This session will draw on n umerous customer examples to reveal powerful tips, tricks, and in-depth use cases to show how Hadoop can easily integrate, scale, and analyze im portant data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20120302T170345 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22429 UID:http://strataconf.com/--s2012-02-29-13:30--22429 SUMMARY:Collaborative Filtering using MapReduce DESCRIPTION:Presented by Sam Shah (LinkedIn). In this talk, we'll build a complete, scalable collaborative filtering ("people who X also Y") sys tem that is almost identical to what prominent Internet properties use t oday. We'll talk about model improvements, performance enhancements, and practical considerations. This is a practical talk accessible to all. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20111208T204704 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22669 UID:http://strataconf.com/--s2012-02-29-14:20--22669 SUMMARY:Hadoop + JavaScript: what we learned DESCRIPTION:Presented by Asad Khan (Microsoft). As more companies adopt Hadoop to perform data intensive tasks for large data sets, there is a b urning need to make Hadoop available to a broader set of developers. Thi s talk covers two approaches Microsoft is exploring for this purpose: 1. JavaScript interfaces to run Hadoop jobs and 2. web interfaces for Hado op that let developers write and run MapReduce jobs from any platform. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20120302T021440 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22567 UID:http://strataconf.com/--s2012-02-29-16:00--22567 SUMMARY:Architecting Virtualized Infrastructure for Big Data DESCRIPTION:Presented by Richard McDougall (VMware). How do you architec t big data systems that leverage virtualization and platform as a servic e? We will walk through a layered approach to building a unified analyti cs platform using virtualization, provisioning tools and platform as a s ervice. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T173000 DTSTART;TZID=US/Pacific:20120229T165000 DTSTAMP:20120126T181140 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22616 UID:http://strataconf.com/--s2012-02-29-16:50--22616 SUMMARY:Aggregating and serving local places data and ads at Citygrid DESCRIPTION:Presented by Ana Martinez (CityGrid Media), Kin Lane (Progra mmableWeb). Learn how Citygrid built a world class platform to aggregate the data powering it's publicly available local places, content and ads APIs using Hadoop, Solr and MongoDB. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120302T034505 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22265 UID:http://strataconf.com/--s2012-03-01-10:40--22265 SUMMARY:Mining the Eventbrite Social Graph for Recommending Events DESCRIPTION:Presented by Vipul Sharma (Eventbrite). This talk will go in details, architecture and challenges of building a recommendation syste m on a massive social graph. The talk will describe how we applied learn ing on large datasets using Apache Hadoop and how we scaled millions of reads and writes. We will also showcase Eventbrite's data platform archi tecture. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20111208T210648 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22438 UID:http://strataconf.com/--s2012-03-01-11:30--22438 SUMMARY:Hadoop Analytics in Financial Services DESCRIPTION:Presented by Stefan Groschupf (Datameer). This session discu sses financial services use cases and challenges in using Hadoop analyti cs including long-term storage and analytics of transactions, identifyin g cross and up sell opportunities by analyzing web log files and custome r profiles, value-at-risk analytics, and understanding the SLA issues an d identifying problems in a thousands-of-nodes, big-services oriented ar chitecture. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20111208T210659 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22413 UID:http://strataconf.com/--s2012-03-01-13:30--22413 SUMMARY:Using Map/Reduce To Speed Analysis of Video Surveillance DESCRIPTION:Presented by JP Morgenthal (EMC Consulting). Hundreds of hou rs of video recordings culled from multiple cameras. Most of these recor dings hold little value as the scene does not change for extended period s of time. For organizations that must keep the original in tact, analyz ing these recordings can be very difficult. Using Map/Reduce we can harn ess parallel processing to identify and tag useful periods of time for f aster analysis. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120304T234936 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22483 UID:http://strataconf.com/--s2012-03-01-14:20--22483 SUMMARY:Beyond Map/Reduce: Getting Creative With Parallel Processing DESCRIPTION:Presented by Ed Kohlwey (Booz Allen Hamilton). Map/Reduce ha s created tremendous interest in parallel programming and big data analy tics, but it isn't always the right tool for the job. Many new projects have emerged in this space over the last year including two cluster sche dulers (YARN and Mesos) and numerous parallel computing environments. We 'll provide an introduction to these new technologies, including some yo u might not have heard of. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T164000 DTSTART;TZID=US/Pacific:20120301T160000 DTSTAMP:20120222T225133 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22581 UID:http://strataconf.com/--s2012-03-01-16:00--22581 SUMMARY:Petabyte Scale, Automated Support for Remote Devices DESCRIPTION:Presented by Ron Bodkin (Think Big Analytics), Kumar Palania ppan (NetApp). NetApp collects 250 TB per year of unstructured data from devices that phone home. They need to be able to do ad hoc analysis and build predictive models for device support and cross-sales. We discuss our experiences building a Big Data system with NetApp using Hadoop and HBase to improve customer service, drive sales and develop better produc ts. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T173000 DTSTART;TZID=US/Pacific:20120301T165000 DTSTAMP:20111209T223305 LOCATION:Ballroom CD URL:http://strataconf.com/strata2012/public/schedule/detail/22468 UID:http://strataconf.com/--s2012-03-01-16:50--22468 SUMMARY:Big Analytics Beyond the Elephants DESCRIPTION:Presented by Paul Brown (Paradigm4 Inc.). The science and co mmercial worlds share requirements for a high performance informatics pl atform to support collection, curation, collaboration, exploration, and analysis of massive datasets. SciDB is an open source analytical databas e that provides seamlessly integrated massively scalable analytics. We present performance and scalability for non-embarrassingly parallel oper ations. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T094500 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120302T165409 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22693 UID:http://strataconf.com/--s2012-02-28-09:00--22693 SUMMARY:SQL and NoSQL Are Two Sides Of The Same Coin DESCRIPTION:Presented by Michael Rys (Microsoft Corp.). Contrary to popu lar belief, SQL and NoSQL are not at odds with each other, they are dual s—in fact NoSQL should really be called coSQL. Recognizing this duality can change the way we think about which technology to use when, and wha t we need to invest in next. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T103000 DTSTART;TZID=US/Pacific:20120228T094500 DTSTAMP:20120302T165504 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22604 UID:http://strataconf.com/--s2012-02-28-09:45--22604 SUMMARY:From Knowing "What" To Understanding "Why" DESCRIPTION:Presented by Claudia Perlich (M6D). With the collection of a lmost every piece of information about your customers comes the ability to start asking your data the right question: Why do they do what they d o? And even more: what would they do if I could interact with them. We s how for the case of online display advertising, how causal analysis give s interesting new answers about the right (and wrong) ways of spending y our money. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T113000 DTSTART;TZID=US/Pacific:20120228T110000 DTSTAMP:20120309T235314 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22538 UID:http://strataconf.com/--s2012-02-28-11:00--22538 SUMMARY:The Model and the Train Wreck: A Training Data How-to DESCRIPTION:Presented by Monica Rogati (LinkedIn). Getting training data for a recommender system is easy: if users clicked it, it’s a positive - if they didn’t, it’s a negative. … Or is it? In this talk, we use exa mples from production recommender systems to bring training data to the forefront: from overcoming presentation bias to the art of crowdsourcing subjective judgments to creative data exhaust exploitation and feature creation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T120000 DTSTART;TZID=US/Pacific:20120228T113000 DTSTAMP:20120302T165720 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22412 UID:http://strataconf.com/--s2012-02-28-11:30--22412 SUMMARY:Corpus Bootstrapping with NLTK DESCRIPTION:Presented by Jacob Perkins (Weotta). Learn various ways to b ootstrap a custom corpus for training highly accurate natural language p rocessing models. Real world examples will be presented with Python code samples using NLTK. Each example will show you how, starting from scrat ch, you can rapidly produce a highly accurate custom corpus for training the kinds of natural language processing models you need. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T120000 DTSTAMP:20120316T012540 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22489 UID:http://strataconf.com/--s2012-02-28-12:00--22489 SUMMARY:The Importance of Importance: An Introduction to Feature Selecti on DESCRIPTION:Presented by Ben Gimpert (Altos Research). Twenty-first cent ury big data is being used to train predictive models of emotional senti ment, customer churn, patient health, and other behavioral complexities. Variable importance and feature selection reduces the dimensionality of our models, so an unfeasible and complex problem may become somewhat mo re predictable. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T141500 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120302T165813 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22417 UID:http://strataconf.com/--s2012-02-28-13:30--22417 SUMMARY:Social Network Analysis Isn't Just For People DESCRIPTION:Presented by Matt Biddulph (Product Club). The tools of soci al network analysis are based on mathematical network theory. There is v ery little in these techniques that actually requires that the data repr esents social activity. We'll show how these techniques can be applied t o data from areas such as geo, linguistics and the Wikipedia link graph. We'll visualise and explore the data using Gephi, the "Photoshop for gr aphs". END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T150000 DTSTART;TZID=US/Pacific:20120228T141500 DTSTAMP:20120302T165840 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22329 UID:http://strataconf.com/--s2012-02-28-14:15--22329 SUMMARY:Array Theory vs. Set Theory in Managing Data DESCRIPTION:Presented by Robert Lefkowitz (Self). Relational databases w ere based on Set theory — which insists that the order of items does not matter. For many (most?) data problems, however, order does matter. B y using Array theory, a relational-like database gains a considerable ad vantage over set-theory based engines. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T160000 DTSTART;TZID=US/Pacific:20120228T153000 DTSTAMP:20120302T165937 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/22444 UID:http://strataconf.com/--s2012-02-28-15:30--22444 SUMMARY:Survival Analysis for Cache Time-to-Live Optimization DESCRIPTION:Presented by Robert Lancaster (Orbitz Worldwide). We examine the effectiveness of a statistical technique known as survival analysis to optimize the cache time-to-live for hotel rates in a hotel rate cach e. We describe how we collect and prepare nearly a billion records per day utilizing MongoDB and Hadoop. Finally, we show how this analysis is improving the operation of our hotel rate cache. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T160000 DTSTAMP:20120302T170017 LOCATION:A-B URL:http://strataconf.com/strata2012/public/schedule/detail/24819 UID:http://strataconf.com/--s2012-02-28-16:00--24819 SUMMARY:The Data Science Debate DESCRIPTION:Presented by Peter Skomoroch (LinkedIn), Michael Driscoll (M etamarkets), DJ Patil (Greylock Partners), Toby Segaran (Google), Pete W arden (Jetpac), Amy Heineike (Quid). Join leading data scientists in deb ating hot issues in the profession. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120302T033015 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22385 UID:http://strataconf.com/--s2012-02-28-09:00--22385 SUMMARY:Large scale web mining DESCRIPTION:Presented by Ken Krugler (Scale Unlimited). Want to extract and process Big Data from the web? This tutorial will show you how to us e key open source technologies such as Hadoop, Cascading, Bixo, Tika, Ma hout and Solr to create scalable, reliable web mining solutions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120401T072653 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22639 UID:http://strataconf.com/--s2012-02-28-13:30--22639 SUMMARY:The Craft of Data Journalism DESCRIPTION:Presented by Simon Rogers (Guardian), Michael Brunton-Spall (Guardian News and Media). Learn first hand from award-winning Guardian journalists how they mix data, journalism and visualization to break and tell compelling stories: all at newsroom speeds. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20120302T170115 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22390 UID:http://strataconf.com/--s2012-02-29-10:40--22390 SUMMARY:Exploring Social Data: Use Cases for Real-World Application DESCRIPTION:Presented by Chris Moody (Gnip). With billions of social act ivities passing through the ever-growing realtime social web each day, c ompanies are beginning to harness the power of social data. In this sess ion, participants will learn from real-world case studies in Financial S ervices, Emergency Response, Brand Analytics and other industries about how businesses are applying social data to their operations to drive val ue. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20111104T104207 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22293 UID:http://strataconf.com/--s2012-02-29-11:30--22293 SUMMARY:Understanding Social Contagion DESCRIPTION:Presented by Marcel Salathé (Penn State University). Who inf luences whom? Data science can help answering this question which is of fundamental importance to business, politics, public health and many oth ers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20111130T173705 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22632 UID:http://strataconf.com/--s2012-02-29-13:30--22632 SUMMARY:Changing Data Standards from Wall Street to DC and Beyond DESCRIPTION:Presented by John Mulholland (Fannie Mae). Pascal Boillat, F annie Mae’s Chief Information Officer, will address how changing data st andards and implementation strategies is having a profound effect on the financial services industry. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20120302T060449 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22587 UID:http://strataconf.com/--s2012-02-29-14:20--22587 SUMMARY:Big Data: Wall Street Style DESCRIPTION:Presented by Jen Zeralli (S&P Capital IQ), Jeff Sternberg (S &P Capital IQ). Topics will span the data flow lifecycle from data colle ction, curation and quality, to aggregation and standardization of a mul titude of complex data sources, to the creation of valuable analytics, i ncluding recommendations that connect users to the data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20120302T165550 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22403 UID:http://strataconf.com/--s2012-02-29-16:00--22403 SUMMARY:Big Data = Bigger Metadata DESCRIPTION:Presented by Ian White (Urban Mapping, Inc). Federal transpa rency initiatives have spawned millions of rows of data, state and local programs engage developers and wonks with APIs, contests and data galor e. Private industry offers attribute-laden device exhaust, forming a geo -footprint of who is going where, when, how and (maybe) for what. Who de cides data provenance? Does curated data get treated the same as heterog eneous data? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T173000 DTSTART;TZID=US/Pacific:20120229T165000 DTSTAMP:20120302T034231 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22420 UID:http://strataconf.com/--s2012-02-29-16:50--22420 SUMMARY:Linked Data: Turning the Web into a Context Graph DESCRIPTION:Presented by Leigh Dodds (Kasabi). Facebook's Open Graph, Sc hema.org, and a recent scramble towards a "Rosetta Stone" for geodata, a re all examples of a trend towards linking data across the web. Weaving data into the web simplifies integration. Big Data offers ways to mine h uge datasets for insight. Linked Data turns the web into a dataset END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120301T193312 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22613 UID:http://strataconf.com/--s2012-03-01-10:40--22613 SUMMARY:If Data Wants to Be Free, is Privacy a Prison? DESCRIPTION:Presented by Alexander Howard (O'Reilly Media), Jim Adler (I ntelius), Solon Barocas (New York University). So much of the privacy di scussion is about data access, fear of future dystopia, and the complexi ties of law. There is a vacuum around how societal norms should be mapp ed to rapidly growing capabilities of big data, leaving data professiona ls in a "don’t ask don't tell" privacy conundrum. This conversation wil l discuss specific use-cases and frameworks to guide data pros. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20120302T165850 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22300 UID:http://strataconf.com/--s2012-03-01-11:30--22300 SUMMARY:Pretty Simple Data Privacy DESCRIPTION:Presented by Kaitlin Thaney (Digital Science), Betsy Masiell o (Google), John Wilbanks (Kauffman Foundation for Entrepreneurship). Ma king sense of the privacy issues around personal data is way too complic ated. Pretty Simple Data Privacy builds on the idea that users need thre e options - Yes, No, Maybe - to control privacy settings on their person al data. We'll explore existing projects and codebases that implement le gal and technical tools for all three of the settings. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120302T020103 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22307 UID:http://strataconf.com/--s2012-03-01-13:30--22307 SUMMARY:OODA Loop: How to Understand the Use Cases for Big Data DESCRIPTION:Presented by J. C. Herz (Batchtags LLC). This talk uses the OODA Loop concept (Observe, Orient, Decide, Act) as a framework to categ orize Big Data use cases and data-driven services and the front-ends to those services. Rather than starting with the underlying technology or t he data sources, the OODA loop starts with WHY the user needs informatio n. It answers the question of when a black box beats an analytic tool, a nd vice versa. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120301T224205 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22446 UID:http://strataconf.com/--s2012-03-01-14:20--22446 SUMMARY:It's Not "Junk" [Data] Anymore DESCRIPTION:Presented by Kaitlin Thaney (Digital Science), Mark Hahnel (FigShare), Ben Goldacre (Bad Science). In a research environment, under the current operating system, most data and figures collected or genera ted during your work is lost, intentionally tossed aside or classified a s “junk”, or at worst trapped in silos or locked behind embargo periods. In the digital age, this does not need to be the case - and it's impera tive we change that reality. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T164000 DTSTART;TZID=US/Pacific:20120301T160000 DTSTAMP:20111104T011553 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22590 UID:http://strataconf.com/--s2012-03-01-16:00--22590 SUMMARY:Big Data for the Common Good DESCRIPTION:Presented by Virginia Carlson (Urban Rubrics), Jake Porway ( DataKind). The “common good” challenge for Big Data is to deliver action able information that can be used by nonprofits and civic orgs. But tha t challenge isn’t new. Existing data intermediaries for NGOs have a ric h history of working in common-good territory. Let’s discuss. What is t his history? What can we take away from it to inform new, perhaps disru ptive, approaches to meet this challenge? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T173000 DTSTART;TZID=US/Pacific:20120301T165000 DTSTAMP:20120302T174046 LOCATION:Ballroom E URL:http://strataconf.com/strata2012/public/schedule/detail/22359 UID:http://strataconf.com/--s2012-03-01-16:50--22359 SUMMARY:Personalized Medicine and Individual Cancer Care, it is a data p roblem DESCRIPTION:Presented by Peter Kuhn (Scripps Physics Oncology). Metastas is is the lethal form of cancer. Metastasis arises through cancer cells traveling through the blood of the patient and colonizing in other organ s. Finding and characterizing these cells enables the prediction and mon itoring of response to cancer treatments. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120228T163749 LOCATION:Ballroom F URL:http://strataconf.com/strata2012/public/schedule/detail/24597 UID:http://strataconf.com/--s2012-02-28-09:00--24597 SUMMARY:Big Data Without the Heavy Lifting DESCRIPTION:Presented by James Dixon (Pentaho), Chris Deptula (OpenBI). The big data world is extremely chaotic based on technology in its infa ncy. Learn how to tame this chaos, integrate it within your existing dat a environments (RDBMS, analytic databases, applications), manage the wor kflow, orchestrate jobs, improve productivity and make using big data te chnologies accessible to a much wider spectrum of developers, analysts a nd data scientists. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120223T191727 LOCATION:Ballroom F URL:http://strataconf.com/strata2012/public/schedule/detail/24498 UID:http://strataconf.com/--s2012-02-28-13:30--24498 SUMMARY:Big Data Entity Extraction With Less Work and Less Code DESCRIPTION:Presented by Richard Taylor (HPCC Systems from LexisNexis Ri sk Solutions). While extracting entities from massive amounts of text is a major problem, a proven solution exists. This tutorial will demonstra te a natural language parsing technology to extract entities from all ki nds of text using massively parallel clusters. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120317T204129 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/22542 UID:http://strataconf.com/--s2012-02-28-09:00--22542 SUMMARY:Introduction to R for Data Mining DESCRIPTION:Presented by Joseph Rickert (Revolution Analytics). This tut orial will enable anyone with some programming experience to begin analy zing data with the R programming language END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120228T164632 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/22369 UID:http://strataconf.com/--s2012-02-28-13:30--22369 SUMMARY:Building Applications with Apache Cassandra DESCRIPTION:Presented by Nate McCall (Apigee). This presentation goes be yond the hype, buzzwords, and rehashed slides and actually presents the attendees with a hands-on, step-by-step tutorial on how to write a Java application on top of Apache Cassandra. It focuses on concepts such as i dempotence, tunable consistency, and shared-nothing clusters to help att endees get started with Apache Cassandra quickly while avoiding common p itfalls. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20120124T002824 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/24471 UID:http://strataconf.com/--s2012-02-29-10:40--24471 SUMMARY:Data as a Strategic Weapon - Walmart, Netfix and Apigee Panel Di scussion DESCRIPTION:Presented by Billy Bosworth (DataStax). In this panel discus sion, DataStax CEO BIlly Bosworth will moderate a discussion that will s potlight real mission critical Big Data use cases from "hands-on" practi tioners. With companies like Walmart, Netflix, & Apigee among many other s adopting Apache Cassandra and other new database technologies, there's never been a more exciting time to be building data intensive applicati ons. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20120229T200351 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/24579 UID:http://strataconf.com/--s2012-02-29-11:30--24579 SUMMARY:Creating Real Business Value with Big Data Analytics DESCRIPTION:Presented by Mike Maxey (Greenplum), Katrin Ribant (Havas Di gital), Jeff Carey, Keaton Adams (McAfee). The race is on to create the next competitive advantage. Attend this customer session for a brief int roduction to Greenplum’s Big Data Analytics platform. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20120206T181708 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/23884 UID:http://strataconf.com/--s2012-02-29-13:30--23884 SUMMARY:Synergies of Column Storage and Map Reduce for Big Data Analytic s DESCRIPTION:Presented by Jim Tommaney (Calpont Corporation), Fernanda Fo ertter (Genus plc). Advances in columnar databases are creating bio-scie nce opportunities that were previously not possible. Fernanda Foertter and the team at Genus discovered an innovative way to store and access t he huge volumes of data being generated modeling genotypes. She and Jim Tommaney discuss the benefits of column storage and how InfiniDB’s Map R educe empowers high performance Big Data analytics. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20120203T220408 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/23160 UID:http://strataconf.com/--s2012-02-29-14:20--23160 SUMMARY:Amazon DynamoDB: A seamlessly scalable NoSQL service DESCRIPTION:Presented by Swaminathan Sivasubramanian (Amazon Web Service s). Running large scale datastores requires us to handle various challen ges such as scalability, reliability, performance, and reduced operation al overhead. In this talk, we will discuss how Amazon DynamoDB was desig ned to address these problems. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20120214T174259 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/24722 UID:http://strataconf.com/--s2012-02-29-16:00--24722 SUMMARY:Getting the Most from Your Hadoop Big Data Cluster DESCRIPTION:Presented by Rohit Valia (Platform Computing). This session looks at the requirements for a multi-tenant big data cluster: one where different lines of businesses, different projects, and multiple applica tions can be run with assured SLAs, resulting in higher utilization and ROI for these clusters. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120111T231733 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/23174 UID:http://strataconf.com/--s2012-03-01-10:40--23174 SUMMARY:What's Next for Apache Hadoop DESCRIPTION:Presented by Arun Murthy (Hortonworks Inc.). This presentati on will cover the next generation of Apache Hadoop, known as hadoop-0.23 . Learn how MapReduce has been re-architected by the community to improv e reliability, availability and scalability as well as adding support fo r alternate programming paradigms. Also learn about HDFS Federation, whi ch allows for significant scalability improvements, as well as other imp ortant advancements. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20120301T165925 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/24534 UID:http://strataconf.com/--s2012-03-01-11:30--24534 SUMMARY:Solving big data analytics with an emerging data-centric languag e DESCRIPTION:Presented by David Miller (LexisNexis). In this session, att endees will learn about a new method for solving big data analytics via HPCC Systems, an open-source enterprise proven platform for Big Data. A case study will be given using patent data to demonstrate how big data can be process, linked, analyzed, searched and delivered to answer vario us queries. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120304T234918 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/24547 UID:http://strataconf.com/--s2012-03-01-13:30--24547 SUMMARY:Big Data and Machine Learning: A Reality Check DESCRIPTION:Presented by Alexander Gray (Skytree, Inc.). Machine learnin g (ML) holds the key to the most advanced uses of big data. But is ML r eally possible on big data with state-of-the-art methods, or just simple ones? Can ML really be done in real time today? Is MapReduce the righ t answer? The cloud? I will review the current state of ML technology both at the research level and the industry-readiness level, and current best solution options. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120211T001541 LOCATION:Ballroom G URL:http://strataconf.com/strata2012/public/schedule/detail/24728 UID:http://strataconf.com/--s2012-03-01-14:20--24728 SUMMARY:Big Data Big Costs? DESCRIPTION:Presented by Vineet Tyagi (Impetus). The session will talk a bout costs involved in Big Data projects, covering the apparent and also hidden aspects of these costs. It will also discuss how to build a Big Data solution with lower cost of “per TB Data Managed and Analyzed”. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120302T165243 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/22448 UID:http://strataconf.com/--s2012-02-28-09:00--22448 SUMMARY:Hadoop Data Warehousing with Hive DESCRIPTION:Presented by Dean Wampler (Think Big Analytics), Jason Ruthe rglen (Think Big Analytics). This hands-on tutorial teaches you how to s etup and use Hive, a high-level, data warehouse tool for Hadoop. Hive pr ovides a SQL-like query language, HiveQL, that is easy to learn for peop le with prior SQL experience, making Hive attractive for data warehousin g teams. Hive leverages the power of Hadoop for working with massive dat a sets without requiring expertise in MapReduce programming. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120302T033255 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/22347 UID:http://strataconf.com/--s2012-02-28-13:30--22347 SUMMARY:Hands-on Visualization with Tableau DESCRIPTION:Presented by Jock Mackinlay (Tableau Software), Ross Perez ( Tableau Software). In this hands-on class, learn how to turn data into e ffective, interactive visualizations. You do not require a Tableau licen se to participate, but must bring a Windows laptop or virtual machine. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20120119T174430 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24467 UID:http://strataconf.com/--s2012-02-29-10:40--24467 SUMMARY:Turning Big Data Into Competitive Advantage DESCRIPTION:Presented by Eddie Satterly (Expedia), Sanjay Mehta (Splunk ). In this session, Expedia, one of the world’s leading online travel co mpanies, describes how they tapped into their massive machine data to de liver unprecedented insights across key IT and business areas – from ad metrics and risk analysis, to capacity planning, security, and availabil ity analysis. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20120111T231435 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/23344 UID:http://strataconf.com/--s2012-02-29-11:30--23344 SUMMARY:Unleash Insights On All Data With Microsoft Big Data DESCRIPTION:Presented by Alexander Stojanovic (Microsoft), Martin Hall ( Karmasphere), Eric Baldeschwieler (Hortonworks). Microsoft's Big Data so lution turns signals into information. Learn how Microsoft's Hadoop ser vice and rich BI capabilities can drive your business forward. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20120301T163334 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24596 UID:http://strataconf.com/--s2012-02-29-13:30--24596 SUMMARY:SQLFire - An Ultra-fast, Memory-optimized Distributed SQL Databa se DESCRIPTION:Presented by Carter Shanklin (VMware), Jags Ramnarayan (Vmwa re). Today's users won't tolerate slow applications. More often than not , the database is the bottleneck in the application. Learn how VMware vF abric SQLFire can give you the speed and scale you need in a substantial ly simpler way. SQLFire is a memory-optimized and horizontally-scalable distributed SQL database. Attend this session to learn how SQLFire gives high performance without the complexity. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20120202T182023 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24529 UID:http://strataconf.com/--s2012-02-29-14:20--24529 SUMMARY:MapReduce for the Rest of Us: Unlocking Data Science for the Bus iness User DESCRIPTION:Presented by Tasso Argyros (Teradata Aster). This session wi ll explore a new class of analytic platforms and technologies such as SQ L-MapReduce® which bring the science of data to the art of business. By fusing standard business intelligence and analytics with next-generation data processing techniques such as MapReduce, big data analysis is no l onger just in the hands of the few data science or MapReduce specialists in an organization! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20120301T173624 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24562 UID:http://strataconf.com/--s2012-02-29-16:00--24562 SUMMARY:Automated Understanding – The Next Evolution in Big Data Analyti cs DESCRIPTION:Presented by Tim Estes (Digital Reasoning Systems, Inc.). Da ta Scientists must deal with many Big Data challenges including volume, velocity and variety of data. These challenges require a new solution - Automated Understanding - a new evolution in software. In this session Tim Estes will show the power of this new capability on a large and valu able dataset that has never been deeply understood by software before. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120124T002604 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/23593 UID:http://strataconf.com/--s2012-03-01-10:40--23593 SUMMARY:Big Data Meets the Big Cloud: How To Monitor Thousands of Server s DESCRIPTION:Presented by Gary Dusbabek (Rackspace). Monitoring thousands of servers generates a lot of data. Many organizations trying to harnes s enormous amounts of data struggle with the same types of challenges as the Rackspace cloud monitoring team. Find out how Rackspace uses NoSQL technology, distributed concepts, and open source software in novel ways to produce a multi-region cloud monitoring API. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20120221T170623 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24636 UID:http://strataconf.com/--s2012-03-01-11:30--24636 SUMMARY:Big Data and the Social Firehose DESCRIPTION:Presented by Nick Halstead (DataSift). Nick Halstead CTO of DataSift will talk about Hadoop, HBase and dealing with storing and proc essing a billion tweets every 3 days. You will get insights into the arc hitecture, pitfalls and real-world lessons on using Big Data technologie s. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120303T021115 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24750 UID:http://strataconf.com/--s2012-03-01-13:30--24750 SUMMARY:Big Data Applications in Action DESCRIPTION:Presented by Gary Lang (MarkLogic). Gary Lang, Senior VP Eng ineering, MarkLogic, will discuss the concept of Big Data Applications a nd walk through three in-production implementations of Big Data Applicat ions in action. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120302T020007 LOCATION:Ballroom H URL:http://strataconf.com/strata2012/public/schedule/detail/24744 UID:http://strataconf.com/--s2012-03-01-14:20--24744 SUMMARY:Start Innovating! Crowdsourcing and Big Data DESCRIPTION:Presented by Max Yankelvich (CrowdControl Software). There’s a big opportunity for big data: human processing. Max Yankelevich expl ores the latest innovations combining the scalable quality control of ar tificial intelligence with the scalable human judgment of crowdsourcing to solve big data problems. Learn the surprisingly easy methods to leve rage the crowd to collect, control, validate and enrich data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T112000 DTSTART;TZID=US/Pacific:20120229T104000 DTSTAMP:20111209T223634 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22548 UID:http://strataconf.com/--s2012-02-29-10:40--22548 SUMMARY:RHadoop, R meets Hadoop DESCRIPTION:Presented by Antonio Piccolboni (Revolution Analytics). R an d Hadoop, the two hottest stars on the Analytics stage, were meant to be together. The open source RHadoop project was established to make it ha ppen. We'll go over what RHadoop does for you, how to use it, and why yo u should add it to your toolset. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T121000 DTSTART;TZID=US/Pacific:20120229T113000 DTSTAMP:20111214T232556 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22623 UID:http://strataconf.com/--s2012-02-29-11:30--22623 SUMMARY:Monitoring Apache Hadoop - a big data problem? DESCRIPTION:Presented by Henry Robinson (Cloudera). At Cloudera, we've found that monitoring Apache Hadoop is itself a big data problem. Here I 'll present work we've been doing on turning the vast amounts of monitor ing data a Hadoop cluster generates into meaningful signals to help us w restle with the biggest challenges of maintaining large distributed syst ems: failure of machines, processes and people, and root-cause analysis after-the-fact. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T141000 DTSTART;TZID=US/Pacific:20120229T133000 DTSTAMP:20111208T204644 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22477 UID:http://strataconf.com/--s2012-02-29-13:30--22477 SUMMARY:How to develop Big Data Pipelines for Hadoop DESCRIPTION:Presented by Mark Pollack (SpringSource/VMware). Hadoop is n ot an island. To deliver a complete Big Data solution, a data pipeline needs to be developed that incorporates and orchestrates many diverse te chnologies. Using an example of real-time weblog processing, in this ses sion we will demonstrate how the open source Spring Batch and Spring Int egration projects can be used to build manageable and robust pipeline so lutions around Hadoop. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T150000 DTSTART;TZID=US/Pacific:20120229T142000 DTSTAMP:20120302T152443 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22651 UID:http://strataconf.com/--s2012-02-29-14:20--22651 SUMMARY:How Crunch Makes Writing, Testing and Running of MapReduce Pipel ines Easy, Efficient and Even Fun! DESCRIPTION:Presented by Josh Wills (Cloudera). Cloudera Data Scientist Josh Wills will share insights and “how to” tricks about Crunch, a Java library that aims to make writing, testing and running MapReduce pipelin es that run over any type of data easy, efficient and even fun. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T164000 DTSTART;TZID=US/Pacific:20120229T160000 DTSTAMP:20111208T223348 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22381 UID:http://strataconf.com/--s2012-02-29-16:00--22381 SUMMARY:Hadoop Plugin for MongoDB: The Elephant in the Room DESCRIPTION:Presented by Steve Francia (10gen). Learn how to integrate M ongoDB with Hadoop for large-scale distributed data processing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T173000 DTSTART;TZID=US/Pacific:20120229T165000 DTSTAMP:20120302T060336 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22440 UID:http://strataconf.com/--s2012-02-29-16:50--22440 SUMMARY:Analyzing Hadoop Source Code with Hadoop DESCRIPTION:Presented by Stefan Groschupf (Datameer). Using Hadoop based business intelligence analytics, we analyzed Hadoop source code over ti me. This talk illustrates text and related analytics with Hadoop on Had oop to reveal the true hidden secrets of the elephant. This entertaining session highlights the value of data correlation across multiple datase ts and the visualization of those correlations to reveal hidden data rel ationships. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T112000 DTSTART;TZID=US/Pacific:20120301T104000 DTSTAMP:20120126T021609 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22462 UID:http://strataconf.com/--s2012-03-01-10:40--22462 SUMMARY:Apache Cassandra: NoSQL Applications in the Enterprise Today DESCRIPTION:Presented by Jonathan Ellis (DataStax (formerly Riptano)). N oSQL, Big Data, massive scale, real-time, in the cloud, do I need it, do I want it, how the heck can I even know if it’s right for me? Choosing any database solution is a critical and tricky decision. Navigating the murky waters of NoSQL can be even tougher. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T121000 DTSTART;TZID=US/Pacific:20120301T113000 DTSTAMP:20120302T020323 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22551 UID:http://strataconf.com/--s2012-03-01-11:30--22551 SUMMARY:Storm: distributed and fault-tolerant realtime computation DESCRIPTION:Presented by Nathan Marz (Twitter). Storm is an open-source realtime computation system relied upon by Twitter for much of its analy tics. Storm does for realtime computation what Hadoop did for batch comp utation. It has a huge range of applications and combines ease of use wi th a robust foundation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T141000 DTSTART;TZID=US/Pacific:20120301T133000 DTSTAMP:20120222T180421 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22911 UID:http://strataconf.com/--s2012-03-01-13:30--22911 SUMMARY:Analytics from 330 million smartphones DESCRIPTION:Presented by Sean Byrnes (Flurry, Inc.). Flurry provides an analytics and advertising platform for smartphone applications. Every mo nth we track over 20 billion sessions across over 330 million devices. T his talk will go over the Hadoop and HBase architecture we run and the c hallenges we face managing a massively growing data set. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T150000 DTSTART;TZID=US/Pacific:20120301T142000 DTSTAMP:20120302T170643 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22400 UID:http://strataconf.com/--s2012-03-01-14:20--22400 SUMMARY:Connecting Millions of Mobile Devices to the Cloud DESCRIPTION:Presented by James Phillips (Couchbase, Inc.). Mobile device s offer boundless opportunities for collection and presentation of tempo rally- and spatially-relevant data. But there are obstacles: intermitten t connectivity as well as processing, storage and other constraints. Fea turing real-world apps, this session covers device data collection; devi ce-device and device-cloud data synchronization; and data aggregation an d analysis in the cloud. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T164000 DTSTART;TZID=US/Pacific:20120301T160000 DTSTAMP:20120302T035156 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22610 UID:http://strataconf.com/--s2012-03-01-16:00--22610 SUMMARY:Open Source Ceph Storage– Scaling from Gigabytes to Exabytes wit h Intelligent Nodes DESCRIPTION:Presented by Sage Weil (new dream network / dreamhost). Data storage needs are increasing at an exponential rate. Incumbent storage systems are proprietary, expensive to buy and expensive to maintain. Wit h the advent of the cloud, everyone expects auto scaling. Ceph storage i s a massively scalable storage system that aims to fill the distributed storage system void. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T173000 DTSTART;TZID=US/Pacific:20120301T165000 DTSTAMP:20120302T035250 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22318 UID:http://strataconf.com/--s2012-03-01-16:50--22318 SUMMARY:Mapping social media networks (with no coding) using NodeXL DESCRIPTION:Presented by Marc Smith (Social Media Research Foundation). Maps of the complex connections that form when people link, like, reply, rate, review, favorite, friend, follow, edit, and mention one another c an reveal important trends. It is possible to create network maps with free and open tools that identify key people and sub-groups in any socia l media population with just a few key clicks. Can you make a pie chart ? You can now make a network chart. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120301T035338 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22505 UID:http://strataconf.com/--s2012-02-28-09:00--22505 SUMMARY:Designing Data Visualizations Workshop DESCRIPTION:Presented by Noah Iliinsky (Complex Diagrams). This workshop is a jumpstart lesson on how to get from a blank page and a pile of dat a to a useful data visualization. We'll focus on the design process, not specific tools. Bring your sample data and paper or a laptop; leave wit h new visualization ideas. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120303T004850 LOCATION:GA J URL:http://strataconf.com/strata2012/public/schedule/detail/22665 UID:http://strataconf.com/--s2012-02-28-13:30--22665 SUMMARY:Developing applications for Apache Hadoop DESCRIPTION:Presented by Sarah Sproehnle (Cloudera, Inc.). Learn now how to use a Hadoop cluster for data analysis using Java MapReduce, Apache Hive and Apache Pig, and get an overview of using the HBase Hadoop datab ase. Some programming experience is strongly recommended for this sessio n. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T170000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20120228T060321 LOCATION:GA K URL:http://strataconf.com/strata2012/public/schedule/detail/22747 UID:http://strataconf.com/--s2012-02-28-09:00--22747 SUMMARY:Strata Jumpstart DESCRIPTION:Jumpstart looks at how building and running businesses chang es in a data-driven world. It's the missing MBA for Big Data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T115500 DTSTART;TZID=US/Pacific:20120228T112500 DTSTAMP:20111205T230747 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22965 UID:http://strataconf.com/--s2012-02-28-11:25--22965 SUMMARY:3 Essential Skills of a Data Driven CEO DESCRIPTION:Presented by Diego Saenz (Data Driven CEO). What are the fun damental skills that a CEO needs to become “Data Driven”? In this sessio n we will discuss the 3 essential skills that will enable CEOs to effect ively lead their organizations into the Data Revolution. These organizat ions will harness the power of data to innovate, grow profits and beat t he competition. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T141000 DTSTART;TZID=US/Pacific:20120228T133000 DTSTAMP:20120213T221103 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22927 UID:http://strataconf.com/--s2012-02-28-13:30--22927 SUMMARY:The Business of Big Data DESCRIPTION:Presented by Mark Madsen (Third Nature). Mark Madsen talks a bout how regular businesses will eventually embrace a data-driven mindse t, with some trademark 'Madsen' history background to put it in context. People throw around 'industrial revolution of data' and 'new oil' a lot without really thinking about what things like the scientific method, o r steam power, or petrochemicals did as a result. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T143000 DTSTART;TZID=US/Pacific:20120228T141000 DTSTAMP:20120213T221124 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22423 UID:http://strataconf.com/--s2012-02-28-14:10--22423 SUMMARY:Do it Right – Proven Techniques for Exploiting Big Data Analytic s DESCRIPTION:Presented by Bill Schmarzo (EMC). "Big data" provides the op portunity to combine new, rich data sources in novel ways to discover bu siness insights. How do you use analytics to exploit this data so that it will yield real business value? Learn a proven technique that ensure s you identify where and how big data analytics can be successfully depl oyed within your organization. Case study examples will demonstrate its use. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T150000 DTSTART;TZID=US/Pacific:20120228T143000 DTSTAMP:20120302T154959 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22930 UID:http://strataconf.com/--s2012-02-28-14:30--22930 SUMMARY:Big Data, Serious Games, and the Future of Work DESCRIPTION:Presented by Michael Hugos (Center for Systems Innovation [c 4si]). In this session, business agility expert Michael Hugos will prese nt examples from his work in applying immersive animation techniques and gaming dynamics, and discuss how they can address the challenges of con suming - and responding to - the data deluge, turning information overlo ad into business advantage. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T155000 DTSTART;TZID=US/Pacific:20120228T153000 DTSTAMP:20120305T205645 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22928 UID:http://strataconf.com/--s2012-02-28-15:30--22928 SUMMARY:It's Not Just About the Data......the Power of Driving Impact Th rough Intent and Interconnectedness DESCRIPTION:Presented by Marcia Tal (Tal Solutions, LLC). In this sessio n, Marcia Tal will demonstrate how significant business value is being r ealized through sophisticated understanding of intent and interconnected ness, at scale. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T165000 DTSTART;TZID=US/Pacific:20120228T162000 DTSTAMP:20120222T005046 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22929 UID:http://strataconf.com/--s2012-02-28-16:20--22929 SUMMARY:Wrap-up Session DESCRIPTION:Presented by Jonathan Bruner (Forbes Magazine). Jon Bruner l eads a panel discussion with a few of the day’s presenters and takes fin al questions from the audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T092000 DTSTART;TZID=US/Pacific:20120228T090000 DTSTAMP:20111205T230243 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22967 UID:http://strataconf.com/--s2012-02-28-09:00--22967 SUMMARY:Jumpstart Welcome DESCRIPTION:Presented by Alistair Croll (Bitcurrent). Opening remarks by Program Chair, Alistair Croll, Founder, Bitcurrent END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T100000 DTSTART;TZID=US/Pacific:20120228T092000 DTSTAMP:20120229T022113 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22961 UID:http://strataconf.com/--s2012-02-28-09:20--22961 SUMMARY:What Marketers Can Learn From Analysts DESCRIPTION:Presented by Avinash Kaushik (Market Motive). Author and dig ital marketing evangelist Avinash Kaushik shares his perspective, drawin g from experience with some of the world's largest online marketers, and looks at how an analyst mentality is quickly permeating all aspects of business and marketing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T103000 DTSTART;TZID=US/Pacific:20120228T100000 DTSTAMP:20120228T193349 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/24746 UID:http://strataconf.com/--s2012-02-28-10:00--24746 SUMMARY:Big Data and Supply Chain Management: Evolution or Disruptive Fo rce? DESCRIPTION:Presented by Terence Craig (PatternBuilders), Lora Cecere (S upply Chain Insights), Pervinder Johar (CCC Information Services), Maril yn Craig (Logitech). The effect of big data on all business models canno t be denied. This panel of SCM experts looks at how business are using, or should be using, big data to drive supply chain management issues foc using on the broader manufacturing issues that must be addressed as well as practical tips that can be applied in dealing with supply chains tha t now span the globe. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T112500 DTSTART;TZID=US/Pacific:20120228T110000 DTSTAMP:20120302T154818 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22931 UID:http://strataconf.com/--s2012-02-28-11:00--22931 SUMMARY:Ammunition for the CFO: How to be a Hard-Nosed Business Customer for Analytics DESCRIPTION:Presented by J. C. Herz (Batchtags LLC). This presentation l ays out some clear, concrete gating conditions for when it makes sense t o pull the trigger on big data initiatives, and how they should be procu red, depending on the use case, the data assets, and the resources avail able. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T123000 DTSTART;TZID=US/Pacific:20120228T115500 DTSTAMP:20120213T221039 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22516 UID:http://strataconf.com/--s2012-02-28-11:55--22516 SUMMARY:Business Intelligence: What have we been missing? DESCRIPTION:Presented by Felix Hamilton (e22 Alloy), Josh Gold (e22 Allo y). There are many rapidly evolving technologies that provide objective metrics and analytics for most outward facing business interactions. The evolution of similar inward facing tools has not kept pace. In this pre sentation we discuss which sources of internal organizational data are f requently neglected, approaches for automating data collection, and what valuable insights can result from analysis. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T162000 DTSTART;TZID=US/Pacific:20120228T155000 DTSTAMP:20120105T213413 LOCATION:Great America-K URL:http://strataconf.com/strata2012/public/schedule/detail/22952 UID:http://strataconf.com/--s2012-02-28-15:50--22952 SUMMARY:Searching for the Future of Big Data DESCRIPTION:Presented by Marti Hearst (UC Berkeley). Search user interfa ces are slow to change; ideas for new search interfaces rarely take hold . This talk will forecast how search is likely to change and what will stay the same in the coming years. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T085000 DTSTART;TZID=US/Pacific:20120229T084500 DTSTAMP:20111115T222441 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22943 UID:http://strataconf.com/--s2012-02-29-08:45--22943 SUMMARY:Welcome DESCRIPTION:Presented by Edd Dumbill (O'Reilly Media, Inc. ), Alistair C roll (Bitcurrent). Opening remarks by the Strata program chairs, Edd Dum bill and Alistair Croll. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T090000 DTSTART;TZID=US/Pacific:20120229T085000 DTSTAMP:20120303T005336 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22733 UID:http://strataconf.com/--s2012-02-29-08:50--22733 SUMMARY:The Apache Hadoop Ecosystem DESCRIPTION:Presented by Doug Cutting (Cloudera). Apache Hadoop forms th e kernel of an operating system for Big Data. This ecosystem of interdep endent projects enables institutions to affordably explore ever vaster q uantities of data. The platform is young, but it is strong and vibrant, built to evolve. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T091000 DTSTART;TZID=US/Pacific:20120229T090000 DTSTAMP:20120302T023035 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/23228 UID:http://strataconf.com/--s2012-02-29-09:00--23228 SUMMARY:Do We Have The Tools We Need To Navigate The New World Of Data? DESCRIPTION:Presented by Dave Campbell (Microsoft). The explosion of dat a is both a challenge and opportunity for businesses. In order to thriv e in this new world, organizations will need a technical strategy for si fting through all of this data and driving insights. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T092000 DTSTART;TZID=US/Pacific:20120229T091000 DTSTAMP:20120303T005413 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22735 UID:http://strataconf.com/--s2012-02-29-09:10--22735 SUMMARY:Decoding the Great American ZIP myth DESCRIPTION:Presented by Abhishek Mehta (Tresata). How big data tools an d technologies give us back our individual identity ... because if you d idn't know you were unique and special, well, you are. Big data can be a pplied to solving socio-economic problems that rival the scale and impor tance of building ad optimization models. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T093000 DTSTART;TZID=US/Pacific:20120229T092000 DTSTAMP:20120302T054812 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/24801 UID:http://strataconf.com/--s2012-02-29-09:20--24801 SUMMARY:Guns, Drugs and Oil: Attacking Big Problems with Big Data DESCRIPTION:Presented by Mike Olson (Cloudera). Tools for attacking big data problems originated at consumer internet companies, but the number and variety of big data problems have spread across industries and aroun d the world. I'll present a brief summary of some of the critical social and business problems that we're attacking with the open source Apache Hadoop platform. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T093500 DTSTART;TZID=US/Pacific:20120229T093000 DTSTAMP:20120301T065314 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/24500 UID:http://strataconf.com/--s2012-02-29-09:30--24500 SUMMARY:Machine Learning and Big Data: Sustainable Value or Hype? DESCRIPTION:Presented by Flavio Villanustre (LexisNexis Risk Solutions a nd HPCC Systems). Back in the late 80s artificial intelligence was set t o take over the world; it didn’t happen. In 2012; AI has been stripped d own, dressed up and reborn as machine learning. Will it take over the wo rld this time? What makes a Big Data - Machine Learning solution ‘better ’? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T094000 DTSTART;TZID=US/Pacific:20120229T093500 DTSTAMP:20120308T185752 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/24810 UID:http://strataconf.com/--s2012-02-29-09:35--24810 SUMMARY:Learning Analytics: What Could You Do With Five Orders of Magnit ude More Data About Learning? DESCRIPTION:Presented by Steve Schoettler (Junyo). The increasing use of online software and digital devices in the classroom provides a source of high-frequency data streams that can be analyzed to better understand student progress, identify individual needs, and develop personal recom mendations. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T095500 DTSTART;TZID=US/Pacific:20120229T094000 DTSTAMP:20120305T163448 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22962 UID:http://strataconf.com/--s2012-02-29-09:40--22962 SUMMARY:A Big Data Imperative: Driving Big Action DESCRIPTION:Presented by Avinash Kaushik (Market Motive). So you've hoar ded the world's data within your enterprise. Now what? Author and digita l marketing evangelist Avinash Kaushik shares lessons from the nascent w orld of Web Analytics on how multiplicity, scale and outsourcing powers a data democracy, and how that in turn drives business action. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T101000 DTSTART;TZID=US/Pacific:20120229T095500 DTSTAMP:20120302T165456 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22941 UID:http://strataconf.com/--s2012-02-29-09:55--22941 SUMMARY:The Information Architecture of Medicine is Broken DESCRIPTION:Presented by Ben Goldacre (Bad Science). Negative results fr om clinical trials go missing far too often, leading us to overestimate the benefits of treatments. Attempts to remedy this problem haven't work ed well. Ben Goldacre, both a doctor and data geek, will talk about how to fix this, and other, problems in medicine. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T085000 DTSTART;TZID=US/Pacific:20120301T084500 DTSTAMP:20111115T222609 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22944 UID:http://strataconf.com/--s2012-03-01-08:45--22944 SUMMARY:Welcome DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Edd Dumbill (O'Rei lly Media, Inc. ). Opening remarks by the Strata program chairs, Alistai r Croll and Edd Dumbill. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T090500 DTSTART;TZID=US/Pacific:20120301T085000 DTSTAMP:20120302T161833 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22926 UID:http://strataconf.com/--s2012-03-01-08:50--22926 SUMMARY:Democratization of Data Platforms DESCRIPTION:Presented by Jonathan Gosier (metaLayer Inc.). Big data isn' t just an abstract problem for corporations, financial firms, and tech c ompanies. To your mother, a 'big data' problem might simply be too much email, or a lost file on her computer. We need to democratize access to the tools used for understanding information by taking the hard-work out of drawing insight from excessive quantities of information. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T093500 DTSTART;TZID=US/Pacific:20120301T092500 DTSTAMP:20120302T162054 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22191 UID:http://strataconf.com/--s2012-03-01-09:25--22191 SUMMARY:Embrace the Chaos DESCRIPTION:Presented by Pete Warden (Jetpac). Why unstructured data bea ts structured. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T094500 DTSTART;TZID=US/Pacific:20120301T093500 DTSTAMP:20120302T162219 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22738 UID:http://strataconf.com/--s2012-03-01-09:35--22738 SUMMARY:Open Data and the Internet of Things DESCRIPTION:Presented by Usman Haque (Pachube.com). The expected massive growth of connected device, appliance and sensor markets in the coming years - often called 'The Internet of Things' - will need a more rich co ncept of 'open data' than is currently common. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T095000 DTSTART;TZID=US/Pacific:20120301T094500 DTSTAMP:20120302T165653 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/24749 UID:http://strataconf.com/--s2012-03-01-09:45--24749 SUMMARY:Big Data’s Next Step: Applications DESCRIPTION:Presented by Gary Lang (MarkLogic). Big Data is about extrac ting value from fast, huge, varied, complex data sets. But simply crunch ing data is only the first step. As adoption of MapReduce and data analy tic technologies increases, forward thinking companies are starting to b uild applications on their core data assets. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T095500 DTSTART;TZID=US/Pacific:20120301T095000 DTSTAMP:20120302T163021 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/24758 UID:http://strataconf.com/--s2012-03-01-09:50--24758 SUMMARY: Dr. Richard Merkin, President and CEO of Heritage Provider Netw ork, Announces the Winner of the Second Heritage Health Progress Prize DESCRIPTION:Presented by Richard Merkin (Heritage Provider Network). Dr. Richard Merkin, President and CEO of Heritage Provider Network, that wa s recently named one of Fast Company’s 10 most innovative healthcare com panies for 2012, will announce the winner of the second progress prize i n the $3 million dollar Heritage Health Prize competition. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T101000 DTSTART;TZID=US/Pacific:20120301T095500 DTSTAMP:20120307T225215 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22189 UID:http://strataconf.com/--s2012-03-01-09:55--22189 SUMMARY:Using Google Data for Short-term Economic Forecasting DESCRIPTION:Presented by Hal Varian (Google). Google Insights for Search provides an index of search activity for millions of queries. These qu eries can sometimes help understand consumer behavior. Hal describes so me of the issues that arise in trying to use this data for short-term ec onomic forecasts and provide examples. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T091500 DTSTART;TZID=US/Pacific:20120301T090500 DTSTAMP:20120302T162023 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/24577 UID:http://strataconf.com/--s2012-03-01-09:05--24577 SUMMARY:5 Big Questions about Big Data DESCRIPTION:Presented by Luke Lonergan (Greenplum, a division of EMC). H ow are businesses using big data to connect with their customers, delive r new products or services faster and create a competitive advantage? L earn about the changing nature of customer intimacy and how the technolo gies and techniques around big data analysis provide business advantage in today's social, mobile environment – and why it is imperative to adop t a big data analytics strategy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T092500 DTSTART;TZID=US/Pacific:20120301T091500 DTSTAMP:20120302T161055 LOCATION:Mission City Ballroom URL:http://strataconf.com/strata2012/public/schedule/detail/22969 UID:http://strataconf.com/--s2012-03-01-09:15--22969 SUMMARY:The Trouble with Taste DESCRIPTION:Presented by Coco Krumme (MIT Media Lab). Why data can tell us only so much about food, flavor, and our preferences. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T183000 DTSTART;TZID=US/Pacific:20120229T173000 DTSTAMP:20120131T194056 LOCATION:Exhibit Hall URL:http://strataconf.com/strata2012/public/schedule/detail/22975 UID:http://strataconf.com/--s2012-02-29-17:30--22975 SUMMARY:Expo Hall Reception DESCRIPTION:Grab a drink, mingle with fellow Strata participants, and se e the latest technologies and products from leading companies in the dat a space. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T133000 DTSTART;TZID=US/Pacific:20120229T121000 DTSTAMP:20120229T202334 LOCATION:Exhibit Hall URL:http://strataconf.com/strata2012/public/schedule/detail/24768 UID:http://strataconf.com/--s2012-02-29-12:10--24768 SUMMARY:Wednesday Lunchtime BoF Tables DESCRIPTION:Birds of a Feather (BoF) sessions are informal roundtable di scussions happening during lunch on Wed 2/29 and Thu 3/1. You can join a ny BoF table or start your own with a topic of your choice. The BoF sign -up board will be near the Registration area. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120301T133000 DTSTART;TZID=US/Pacific:20120301T121000 DTSTAMP:20120216T213812 LOCATION:Exhibit Hall URL:http://strataconf.com/strata2012/public/schedule/detail/24769 UID:http://strataconf.com/--s2012-03-01-12:10--24769 SUMMARY:Thursday Lunchtime BoF Tables DESCRIPTION:Birds of a Feather (BoF) sessions are informal roundtable di scussions happening during lunch on Wed 2/29 and Thu 3/1. You can join a ny BoF table or start your own with a topic of your choice. The BoF sign -up board will be near the Registration area. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120228T210000 DTSTART;TZID=US/Pacific:20120228T190000 DTSTAMP:20120302T054659 LOCATION:Mission CIty Ballroom Foyer URL:http://strataconf.com/strata2012/public/schedule/detail/22974 UID:http://strataconf.com/--s2012-02-28-19:00--22974 SUMMARY:Strata Mini Maker Faire & Data Crush DESCRIPTION:Two events happening in the same time & place: *Mini Maker F aire* is a showcase of innovative data-related hardware, apps, and proje cts *Data Crush*, an experiment combining wine-tasting with the gatheri ng, analysis, and application of data to track behavioral trends and inf luencing factors. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20120229T200000 DTSTART;TZID=US/Pacific:20120229T183000 DTSTAMP:20120302T160526 LOCATION:Mission CIty Ballroom Foyer URL:http://strataconf.com/strata2012/public/schedule/detail/23144 UID:http://strataconf.com/--s2012-02-29-18:30--23144 SUMMARY:Strata 2012 Startup Showcase DESCRIPTION:Don't miss Startup Showcase, Strata's live demo program and competition for startups and early-stage companies. With a panel of indu stry experts providing real-time feedback, Startup Showcase happens duri ng Strata Conference on Wednesday, February 29, 2012. END:VEVENT END:VCALENDAR