Alistair Croll (Solve For Interesting), Edd Dumbill (Silicon Valley Data Science)
Mission City Ballroom
This presentation will be streamed live.

Opening remarks by the Strata program chairs, Alistair Croll and Edd Dumbill.

Photo of Alistair Croll

Alistair Croll

Solve For Interesting

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology. 

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He’s the chair O’Reilly’s Strata + Hadoop World conference.  He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate chronic ADD by writing about far too many things at “Solve For Interesting”.

Photo of Edd Dumbill

Edd Dumbill

Silicon Valley Data Science

Edd Dumbill is a technology analyst, writer, and entrepreneur based in California. He’s helping drive businesses with data as VP Strategy for Silicon Valley Data Science.

Edd was the founding program chair for the O’Reilly Strata conferences, and chaired the Open Source Convention for six years. He was the founding editor of the journal Big Data.

A startup veteran, Edd was the founder and creator of the Expectnation conference management system, and a co-founder of the Pharmalicensing.com online intellectual property exchange.

An advocate and contributor to open source software, Edd has contributed to various projects such as Debian and GNOME, and created the DOAP Vocabulary for describing software projects.

Edd has written four books including O’Reilly’s Learning Rails. He writes regularly on Google+ and on his blog at eddology.com.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at sstewart@oreilly.com.

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of Strata contacts