Ammunition for the CFO: How to be a Hard-Nosed Business Customer for Analytics

Big data analytics are in the hockey stick phase of media buzz, and there is pressure to buy these technologies just because everyone else seems to be doing it (or at least, that’s what we read in the business magazines), or because all the cool kids are doing it. But when you have to justify a business decision to invest hundreds of thousands or millions or tens of millions of dollars in IT and services, that’s not enough. This presentation lays out some clear, concrete gating conditions for when it makes sense to pull the trigger on big data initiatives, and how they should be procured, depending on the use case, the data assets, and the resources available.