Becoming a Data-Driven Organization

Martin Hall (Karmasphere), Ron Bodkin (Think Big Analytics)
Business & Industry, Mission City B4
Average rating: *****
(5.00, 1 rating)

Today’s competitive business charts its future course by effectively mining the unstructured, interactional data generated by web logs, machine-to-machine communications, mobile devices, video, social media and sensors. While these enterprises see an opportunity to increase revenues and decrease costs by becoming a data-driven organization, it is not easy to decide where and how to begin.

This session will session will look at two real-world “first Big Data Project” use cases:

  • Leveraging web logs, social media and transactional data to gain the elusive 360 degree view of the customer
  • Leveraging Machine to Machine data to optimize Operations

Topics will include:

  • Marrying business and Big Data strategies
  • Selecting your first project
  • Planning and implementing the project
  • Identifying and quantifying the business value
  • Learning lessons from real world projects
Photo of Martin Hall

Martin Hall

Karmasphere

Martin Hall is co-founder, Chairman & Executive Vice President of Corporate Development at Karmasphere. He brings a strong entrepreneurial track record and a history of pioneering new Internet technologies and markets. Prior to founding Karmasphere, Martin was a founder of Aventail, a leading computer security company acquired by SonicWall. Prior to that, he was the founding CEO of Stardust, an Internet technology services company sold to Penton Media. Martin has chaired and participated in a number of industry groups including WinSock, Quality of Service, Internet Multicast and Wireless Multimedia Forums. He holds a Masters of Computer Science from Staffordshire University in Stafford, England.

Photo of Ron Bodkin

Ron Bodkin

Think Big Analytics

Ron founded Think Big Analytics to help customers leverage new data processing technologies like Hadoop and NoSQL databases and R for statistical analysis. Works with customers to identify opportunities and rapidly develop solutions that integrate data and extract information.

Previously Ron was the VP of Engineering for Quantcast. Each day Quantcast ingests 10 billion events and processes two petabytes of data using Hadoop. The Quantcast map reduce stack handles production data processing, ad hoc analysis, data mining and machine learning. Prior to that Ron was a founder of enterprise consulting companies C-bridge and New Aspects.

Sponsors

  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at sstewart@oreilly.com.

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners
@oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

View a complete list of Strata contacts