Visual analysis is an iterative process for working with data that exploits the power of the human visual system. The formal core of visual analysis is the mapping of data to appropriate visual representations.
In this talk, you’ll learn: •What years of research by psychologists, statisticians and others have taught us about designing great visualizations •Fundamental principles for designing effective data views for yourself and others •How to systematically analyze data using your visual system
Jock Mackinlay is Tableau Software’s Director of Visual Analysis. Jock has a Ph.D. in computer science from Stanford University, where he pioneered the automatic design of graphical presentations of relational information. He joined Xerox PARC in 1986, where he collaborated with the User Interface Research Group to develop many novel applications of computer graphics for information access, coining the term “Information Visualization.” Much of the fruits of this research can be seen in his book, “Readings in Information Visualization: Using Vision to Think” (Morgan Kauffman, written and edited with Stuart K. Card and Ben Shneiderman). Jock is a co-inventor of numerous software patents related to information visualization.
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