Data modeling competitions allow companies and researchers to post a problem and have it scrutinised by the world's best data scientists. By exposing a problem to a wide audience, competitions are a great way to get the most out of a dataset. In just a few months, Kaggle's competitions have helped to progress the state of the art in chess ratings and HIV research.
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For information on exhibition and sponsorship opportunities at the conference, contact Susan Young at syoung@oreilly.com