Margaret Francis is the acting Product Manager for CoTweet at ExactTarget and the former Vice President of Product at Lithium Technologies/Scout Labs, where she led development of the social media insight and analytics platform. As former Director of Strategy at Razorfish, Ms. Francis developed marketing and technology strategies for Fortune 500 companies and led cross-functional teams to deliver cutting edge web sites and digital marketing programs. Ms Francis’ clients have included major brands such as Netflix, Coca-Cola, Visa, Nike, Apple, Citibank and Disney. She is a graduate of Yale University and SFAI and a frequent speaker on the topic of social media metrics and their integration into marketing program measurement.
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