Margaret Francis

Margaret Francis
Product Manager, Exact Target/ CoTweet

Margaret Francis is the acting Product Manager for CoTweet at ExactTarget and the former Vice President of Product at Lithium Technologies/Scout Labs, where she led development of the social media insight and analytics platform. As former Director of Strategy at Razorfish, Ms. Francis developed marketing and technology strategies for Fortune 500 companies and led cross-functional teams to deliver cutting edge web sites and digital marketing programs. Ms Francis’ clients have included major brands such as Netflix, Coca-Cola, Visa, Nike, Apple, Citibank and Disney. She is a graduate of Yale University and SFAI and a frequent speaker on the topic of social media metrics and their integration into marketing program measurement.

Sessions

Disruption & Opportunity
Location: Mission City B1
Ben Gimpert (Altos Research), Margaret Francis (Exact Target/ CoTweet), Ryan Strynatka (Radian6), Josh Merchant (Lymbix) Moderated by: Alistair Croll
Average rating: **...
(2.42, 12 ratings)
Today's web analyst has moved far beyond funnels and visitors. Automated systems decide who gets what content, and language parsing tries to distill sentiment from millions of online interactions. This panel will look at where web analytics is headed, and how new algorithms and approaches are yielding fresh insights into online commerce. Read more.

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  • Amazon Web Services
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  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
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  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

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