Nicholas Yee
, PARC

Website

Nick Yee has an extensive research background in the psychology of virtual environments and online interaction. He’s worked with PARC’s PlayOn group and Sony Online Entertainment to examine large data sets of behavioral data from online games. At PARC, he’s also studied how people use and react to context-aware mobile applications.

At Stanford’s Virtual Human Interaction Lab, Nick conducted experiments in immersive virtual reality to explore digital self representation and social interaction. He is also well-known for the Daedalus Project, a long-running survey study of over 50,000 online gamers exploring demographic patterns, play motivations, and emergent social phenomena. His interest in online interaction began when a personality psychology professor in college asked students to create their own webpage (this was back in 1998) as a tool to understand identity projection online.

Nick received his Ph.D. in Communication from Stanford University. His work has been cited by the New York Times, CNN, the Discovery Channel, and Science, among other news outlets.

In his free time, he polishes rough amber on a lapidary machine.

Sessions

Practitioner
Location: Mission City B1
Nicholas Yee (PARC), Nic Ducheneaut (PARC)
Average rating: ****.
(4.33, 3 ratings)
Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications. Read more.

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