BEGIN:VCALENDAR
X-WR-CALNAME:Strata 2011
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T123000
DTSTART;TZID=US/Pacific:20110201T090000
DTSTAMP:20110324T231720
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17164
UID:http://strataconf.com/--s2011-02-01-09:00--17164
SUMMARY:Data Bootcamp
DESCRIPTION:Presented by Joseph Adler (LinkedIn), Hilary Mason (bitly), 
 Drew Conway (New York University), Jake Hofman (Yahoo!). This tutorial o
 ffers a basic introduction to practicing data science. We'll walk throug
 h several typical projects that range from conceptualization to acquirin
 g data, to analyzing and visualizing it, to drawing conclusions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T112000
DTSTART;TZID=US/Pacific:20110202T104000
DTSTAMP:20110324T230055
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17174
UID:http://strataconf.com/--s2011-02-02-10:40--17174
SUMMARY:Distilling Data Exhaust: How to Surface Insights and Build Produ
 cts
DESCRIPTION:Presented by Peter Skomoroch (LinkedIn). Learn how to levera
 ge data exhaust, the digital byproduct of our online activities, to solv
 e problems and discover insights about the world around you.  We will wa
 lk through a real world example which combines several datasets and stat
 istical techniques to discover insights and make predictions about atten
 dees at O'Reilly Strata.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T121000
DTSTART;TZID=US/Pacific:20110202T113000
DTSTAMP:20110324T230355
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17149
UID:http://strataconf.com/--s2011-02-02-11:30--17149
SUMMARY:MAD Skills: A Magnetic, Agile and Deep Approach to Scalable Anal
 ytics
DESCRIPTION:Presented by Brian Dolan (Discovix ), Joe Hellerstein (UC Be
 rkeley). A discussion of Big Data approaches to analysis problems in mar
 keting, forecasting, academia and enterprise computing. We focus on prac
 tices to enhance collaboration and employ rich statistical methods: a Ma
 gnetic, Agile and Deep (MAD) approach to analytics. While the approach i
 s language-agnostic, we show that sophisticated statistics can be easily
  scaled in traditional environments like SQL.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T142000
DTSTART;TZID=US/Pacific:20110202T134000
DTSTAMP:20110324T230814
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/16901
UID:http://strataconf.com/--s2011-02-02-13:40--16901
SUMMARY:Prototyping With Data
DESCRIPTION:Presented by Matt Biddulph (Product Club). If you're a new s
 tartup looking for investment, or a team at a large company seeking the 
 green light for a new product, nothing convinces like real running code.
  But how do you solve the chicken-and-egg problem of filling your early 
 prototype with real data? We'll discuss how to use open datasets and pub
 lic web APIs as a proxy for the final product while you're still in the 
 development stage.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T151000
DTSTART;TZID=US/Pacific:20110202T143000
DTSTAMP:20110324T230933
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17054
UID:http://strataconf.com/--s2011-02-02-14:30--17054
SUMMARY:Big Data, Lean Startup: Data Science on a Shoestring
DESCRIPTION:Presented by Philip Kromer (Infochimps). How do you build a 
 crack team of data scientists on a shoestring budget? In this 40-minute 
 presentation from the co-founder of Infochimps, Flip Kromer will draw fr
 om his experiences as a teacher and his vast programming and data experi
 ence to share lessons learned in building a team of smart, enthusiastic 
 hires.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T165000
DTSTART;TZID=US/Pacific:20110202T161000
DTSTAMP:20110324T231257
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/16934
UID:http://strataconf.com/--s2011-02-02-16:10--16934
SUMMARY:New Developments in Large Data Techniques
DESCRIPTION:Presented by Joseph Turian (MetaOptimize). Certain recent ac
 ademic developments in large data have immediate and sweeping applicatio
 ns in industry. They offer forward-thinking businesses the opportunity t
 o achieve technical competitive advantages. However, these little-known 
 techniques have not been discussed outside academia–until now. What if y
 ou knew about important new large data techniques that your competition 
 don't yet know about?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T174000
DTSTART;TZID=US/Pacific:20110202T170000
DTSTAMP:20110324T231907
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/16242
UID:http://strataconf.com/--s2011-02-02-17:00--16242
SUMMARY:Google Cloud for Data Crunchers
DESCRIPTION:Presented by Patrick Chanezon (VMware), Ryan Boyd (Google). 
 Many of the tools Google created to store, query, analyze, visualize dat
 a are exposed to external developers. This talk will give you an overvie
 w of Google services for Data Crunchers: Google Storage for developers, 
 BigQuery, Machine Learning API, App Engine, Visualization API.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T112000
DTSTART;TZID=US/Pacific:20110203T104000
DTSTAMP:20110324T232746
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17006
UID:http://strataconf.com/--s2011-02-03-10:40--17006
SUMMARY:Open Data: Designing Data-centric Web APIs
DESCRIPTION:Presented by Pablo Castro (Microsoft). Sharing data on the W
 eb comes with a tough trade-off between minimalism and enabling creative
  new scenarios. This session will explore Web APIs that focus on exposin
 g data and let clients decide how to use it. We'll share our experiences
  while designing the Open Data Protocol (odata.org), what we found to be
  great and terrible ideas and what we hear from folks running OData Web 
 APIs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T121000
DTSTART;TZID=US/Pacific:20110203T113000
DTSTAMP:20110324T233155
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/16893
UID:http://strataconf.com/--s2011-02-03-11:30--16893
SUMMARY:Realtime Analytics at Twitter
DESCRIPTION:Presented by Kevin Weil (Twitter, Inc.). Most analytics syst
 ems rely on large offline computations, which means results come in hour
 s or days behind. Twitter is all about realtime, but with over 160 milli
 on users producing over 90 million tweets per day, we need realtime anal
 ytics that scaled horizontally.  This talk discusses the development of 
 that infrastructure, as well as the products we are beginning to build o
 n top of it.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T142000
DTSTART;TZID=US/Pacific:20110203T134000
DTSTAMP:20110324T233436
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17058
UID:http://strataconf.com/--s2011-02-03-13:40--17058
SUMMARY:Present Tense: The Challenges and Trade-offs in Building a Web-s
 cale Real-time Analytics System
DESCRIPTION:Presented by Benjamin Black (Boundary). The rise of sensor n
 etwork data and the expectation for low latency query responses combine 
 to obsolete available databases and storage platforms.   We have built a
  platform for web-scale OLAP and in this talk I will cover how we made o
 ur infrastructure capable of real-time update and query performance over
  hundreds of terabytes of multidimensional data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T151000
DTSTART;TZID=US/Pacific:20110203T143000
DTSTAMP:20110324T234059
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17602
UID:http://strataconf.com/--s2011-02-03-14:30--17602
SUMMARY:What's Mine is Yours: the Ethics of Big Data Ownership
DESCRIPTION:Presented by Dylan Field (Brown University), Lucian Lita (Bl
 ueKai), Jud Valeski (Gnip), Tim O'Reilly (O'Reilly Media, Inc.). To many
  people, Big Data means Open Data: social graphs, voting records, weathe
 r patterns, and more. But who owns data? Most of our laws were written f
 or atoms, not bits; they're woefully out of date in an information age. 
 When you share data, does it become more or less valuable? If someone ad
 ds to your data, is it still yours? This panel will tackle the gray area
  of data ownership.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T165000
DTSTART;TZID=US/Pacific:20110203T161000
DTSTAMP:20110324T234314
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17604
UID:http://strataconf.com/--s2011-02-03-16:10--17604
SUMMARY:Data Marketplaces
DESCRIPTION:Presented by Julie Steele (O'Reilly Media, Inc.), Ian White 
 (Urban Mapping, Inc), Peter Marney (Thomson Reuters), Moe Khosravy (Micr
 osoft), Dennis Yang (Infochimps). Does information really want to be fre
 e? While the Internet is full of open data, there's plenty of data compa
 nies are willing to pay handsomely for -- particularly if it's timely an
 d well aggregated. As a result, data marketplaces are a burgeoning busin
 ess. This panel will look at the market for data, and where it's headed.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T174000
DTSTART;TZID=US/Pacific:20110203T170000
DTSTAMP:20111216T105453
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/17605
UID:http://strataconf.com/--s2011-02-03-17:00--17605
SUMMARY:Predicting the Future: Anticipating the World with Data
DESCRIPTION:Presented by Drew Conway (New York University), Christopher 
 Ahlberg (Recorded Future), Robert McGrew (Palantir Technologies), Rion S
 now (Twitter). Data doesn't just show us the past—it can help predict th
 e future. Several new firms harvest massive amounts of open data, trying
  to anticipate everything the right ad placement to the next terrorist a
 ttack. In this session, we bring together the founders of these firms to
  discuss the technology—and ethics—of looking into the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T203000
DTSTART;TZID=US/Pacific:20110202T194500
DTSTAMP:20110324T232245
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/16996
UID:http://strataconf.com/--s2011-02-02-19:45--16996
SUMMARY:OpenTSDB: A Scalable, Distributed Time Series Database
DESCRIPTION:Presented by Benoit Sigoure (StumbleUpon, Inc.). OpenTSDB is
  an open-source, distributed time series database designed to monitor la
 rge clusters of commodity machines at an unprecedented level of granular
 ity. OpenTSDB allows operation teams to keep track of all the metrics ex
 posed by operating systems, applications and network equipment, and make
 s the data easily accessible.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T212000
DTSTART;TZID=US/Pacific:20110202T203500
DTSTAMP:20110324T232457
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/16929
UID:http://strataconf.com/--s2011-02-02-20:35--16929
SUMMARY:Avro Data
DESCRIPTION:Presented by Doug Cutting (Cloudera). Apache Avro provides a
 n expressive, efficient standard for representing large data sets.  Avro
  data is programming-language neutral and MapReduce-friendly.  Hopefully
  it can replace gzipped CSV-like formats as a dominant format for data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T170000
DTSTART;TZID=US/Pacific:20110201T133000
DTSTAMP:20110323T233841
LOCATION:Mission City M
URL:http://strataconf.com/strata2011/public/schedule/detail/18617
UID:http://strataconf.com/--s2011-02-01-13:30--18617
SUMMARY:Data Bootcamp (con't)
DESCRIPTION:This tutorial offers a basic introduction to practicing data
  science. We'll walk through several typical projects that range from co
 nceptualization to acquiring data, to analyzing and visualizing it, to d
 rawing conclusions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T123000
DTSTART;TZID=US/Pacific:20110201T090000
DTSTAMP:20110328T192854
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17165
UID:http://strataconf.com/--s2011-02-01-09:00--17165
SUMMARY:Executive Summit
DESCRIPTION:Discover how the industrial revolution in data will affect y
 our business. Learn about the new opportunities and challenges that big 
 data and analytics provide, hear from successful data-driven businesses,
  and plan for the impact on your organization's infrastructure and perso
 nnel.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T112000
DTSTART;TZID=US/Pacific:20110202T104000
DTSTAMP:20110324T230314
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16945
UID:http://strataconf.com/--s2011-02-02-10:40--16945
SUMMARY:Crowdsourcing and the Democratization of Data
DESCRIPTION:Presented by Lukas Biewald (CrowdFlower). Topics for any dis
 cipline that focuses on quantitative or technical data have always depen
 ded on the datasets that were available at the time. Crowdsourcing has c
 hanged that — democratizing the data-collection process and cutting rese
 archers’ reliance on stagnant, overused datasets. Tools like Amazon Mech
 anical Turk allow anyone to gather data overnight, rather than waiting y
 ears.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T121000
DTSTART;TZID=US/Pacific:20110202T113000
DTSTAMP:20110324T230622
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17037
UID:http://strataconf.com/--s2011-02-02-11:30--17037
SUMMARY:Extracting Business Value from Semi-Structured Data
DESCRIPTION:Presented by Cindi Thompson (Deloitte Consulting LLP). Much 
 useful business data is in "semi-structured" form: government filings, i
 nsurance claims, customer comment forms, etc. Although most search tools
  don't take advantage of it, knowing a little structure goes a long way.
   This talk will show how semi-structured data can be interpreted, summa
 rized, and applied to produce business value in several real-life exampl
 es.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T142000
DTSTART;TZID=US/Pacific:20110202T134000
DTSTAMP:20110324T230740
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16267
UID:http://strataconf.com/--s2011-02-02-13:40--16267
SUMMARY:Making Data Science a Sport
DESCRIPTION:Presented by Anthony Goldbloom (Kaggle). Data modeling compe
 titions allow companies and researchers to post a problem and have it sc
 rutinised by the world's best data scientists. By exposing a problem to 
 a wide audience, competitions are a great way to get the most out of a d
 ataset. In just a few months, Kaggle's competitions have helped to progr
 ess the state of the art in chess ratings and HIV research.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T151000
DTSTART;TZID=US/Pacific:20110202T143000
DTSTAMP:20110902T053709
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17592
UID:http://strataconf.com/--s2011-02-02-14:30--17592
SUMMARY:Real World Applications Panel: Healthcare and Medicine
DESCRIPTION:Presented by Andrew Odewahn (O'Reilly Media), Carol McCall (
 Tenzing Health), David Van Sickle (Asthmapolis), Jim Golden (Accenture),
  Indu Subaiya (Health 2.0). Information is changing healthcare forever. 
 From the study of epidemics, to machine learning that can improve diagno
 sis, to the sequencing of the human genome, we're doing the math of life
  itself. This panel of practitioners will show us what they're doing in 
 healthcare, pharmaceuticals, and genomics, and how it will change the wa
 y we discover, treat, and eliminate disease.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T165000
DTSTART;TZID=US/Pacific:20110202T161000
DTSTAMP:20110207T181031
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17594
UID:http://strataconf.com/--s2011-02-02-16:10--17594
SUMMARY:Real World Applications Panel: Machine Learning and Decision Sup
 port
DESCRIPTION:Presented by Samy Bengio (Google), Jonathan Seidman (Orbitz 
 Worldwide), Robert Lancaster (Orbitz Worldwide), Alasdair Allan (Babilim
  Light Industries). Can machines help us make better decisions? In this 
 panel, real-world practitioners from the travel, finance, and energy ind
 ustry give us an inside look at how they're applying machine learning to
  their industries, oprimizing the use of resources and helping with deci
 sion support.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T174000
DTSTART;TZID=US/Pacific:20110202T170000
DTSTAMP:20110204T053529
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17597
UID:http://strataconf.com/--s2011-02-02-17:00--17597
SUMMARY:Real World Applications Panel: Enterprise and Industry
DESCRIPTION:Presented by Kenneth Cukier (The Economist), Adam Hurwitz (M
 icrosoft), Jinesh Varia (Amazon Web Services), Mario Veiga Pereira (PSR)
 . Join practitioners from a range of industries to learn how they're put
 ting new tools and massive data sets to work. We'll hear how music, geop
 hysics, and the legal system are all changing by putting huge, rich info
 rmation into the hands of business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T112000
DTSTART;TZID=US/Pacific:20110203T104000
DTSTAMP:20110324T232932
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17599
UID:http://strataconf.com/--s2011-02-03-10:40--17599
SUMMARY:Where's the Money in Big Data?
DESCRIPTION:Presented by Tim Guleri (Sierra Ventures), Roger Ehrenberg (
 IA Ventures), Paul Kedrosky (Kauffman Foundation), Ping Li (Accel Partne
 rs). The ability to collect, crunch, act upon, and share huge amounts of
  data disrupts nearly every industry, tearing down barriers to entry and
  creating entirely new businesses. This panel of investors will discuss 
 where they see the opportunities in the Big Data industry, and how they 
 think about the value of new ventures in the space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T121000
DTSTART;TZID=US/Pacific:20110203T113000
DTSTAMP:20110324T233227
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17600
UID:http://strataconf.com/--s2011-02-03-11:30--17600
SUMMARY:Online Sentiment, Machine Learning, and Prediction
DESCRIPTION:Presented by Ben Gimpert (Altos Research), Margaret Francis 
 (Exact Target/ CoTweet), Ryan Strynatka (Radian6), Josh Merchant (Lymbix
 ). Today's web analyst has moved far beyond funnels and visitors. Automa
 ted systems decide who gets what content, and language parsing tries to 
 distill sentiment from millions of online interactions. This panel will 
 look at where web analytics is headed, and how new algorithms and approa
 ches are yielding fresh insights into online commerce.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T142000
DTSTART;TZID=US/Pacific:20110203T134000
DTSTAMP:20110324T233834
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16969
UID:http://strataconf.com/--s2011-02-03-13:40--16969
SUMMARY:What Kind of Data do Government Agencies Have?
DESCRIPTION:Presented by Virginia Carlson (Metro Chicago Information Cen
 ter (MCIC)). Data integration and viz technology have given rise to an a
 ppetite for government data–the Gov 2.0 movement. Do government agencies
  have good data? Sort of: I believe that an understanding of data limita
 tions has gotten short shrift in the drive to develop the next app. I'll
  discuss why a knowledge of the complexities of government data is cruci
 al to building quality decision-making tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T151000
DTSTART;TZID=US/Pacific:20110203T143000
DTSTAMP:20110324T234129
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16990
UID:http://strataconf.com/--s2011-02-03-14:30--16990
SUMMARY:Dirty Politics, Dirty Data: Taming the Federal Election Commissi
 on’s Database
DESCRIPTION:Presented by Jonathan Bruner (Forbes Magazine). In a first, 
 Forbes presented all federal campaign contributions by America’s wealthi
 est people in our September 2010 online edition of the Forbes 400. We  c
 ombined human effort and homegrown database code to sort through 6 milli
 on political donations and find the 20,000 that came from America’s rich
 est people.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T165000
DTSTART;TZID=US/Pacific:20110203T161000
DTSTAMP:20110324T234341
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17071
UID:http://strataconf.com/--s2011-02-03-16:10--17071
SUMMARY:Research Evaluation in the Age of Global Digital Scholarship
DESCRIPTION:Presented by Brian Wilson (Thomson Reuters). New technologie
 s are driving a new era of global collaboration among scientists and res
 earchers.  Digital scholarship, the ability to create, collect, publish 
 and collaborate in new digital mediums, is driving the exponential growt
 h of data related to scholarly research.  This talk will highlight evolv
 ing strategies used to appraise and predict success of institutions and 
 researchers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T174000
DTSTART;TZID=US/Pacific:20110203T170000
DTSTAMP:20110324T234518
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17009
UID:http://strataconf.com/--s2011-02-03-17:00--17009
SUMMARY:Meaningful Insights From Raw Metrics: Virtual Worlds and Other B
 usiness Applications
DESCRIPTION:Presented by Nicholas Yee (PARC), Nic Ducheneaut (PARC). Vir
 tual worlds are a goldmine of untapped insights, even for predicting phy
 sical behaviors. Not only will we share PARC findings and methods develo
 ped to extract key data from online games, but more importantly, we'll d
 iscuss how social scientists converted and processed raw behavioral metr
 ics into meaningful psychological variables that can be applied to a bro
 ad spectrum of business applications.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T203000
DTSTART;TZID=US/Pacific:20110202T194500
DTSTAMP:20110324T232336
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16546
UID:http://strataconf.com/--s2011-02-02-19:45--16546
SUMMARY:Real-Time Searching of Big Data with Solr and Hadoop
DESCRIPTION:Presented by Rod Cope (OpenLogic, Inc.). Hadoop and HBase ma
 ke it easy to store terabytes of data, but how do you scale your search 
 mechanism to sift through these mountains of bits and retrieve large res
 ult sets in a matter of milliseconds?  Careful use of the Solr search se
 rver, based on Lucene, made these requirements come to life in our produ
 ction environment.  Come learn how we query terabytes of data in a highl
 y available system.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T212000
DTSTART;TZID=US/Pacific:20110202T203500
DTSTAMP:20110324T232551
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16818
UID:http://strataconf.com/--s2011-02-02-20:35--16818
SUMMARY:Esperwhispering: Using Esper to Find Problems in Real-time Data
DESCRIPTION:Presented by Theo Schlossnagle (OmniTI). With thousands of d
 atapoints per second from nodes around the world, how can you tell when 
 something isn't right? The bottom line is: it's hard, but with the right
  tools it is achievable.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T170000
DTSTART;TZID=US/Pacific:20110201T133000
DTSTAMP:20110201T204655
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/18618
UID:http://strataconf.com/--s2011-02-01-13:30--18618
SUMMARY:Executive Summit (con't)
DESCRIPTION:Discover how the industrial revolution in data will affect y
 our business. Learn about the new opportunities and challenges that big 
 data and analytics provide, hear from successful data-driven businesses,
  and plan for the impact on your organization's infrastructure and perso
 nnel.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T123000
DTSTART;TZID=US/Pacific:20110201T090000
DTSTAMP:20110324T225448
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17028
UID:http://strataconf.com/--s2011-02-01-09:00--17028
SUMMARY:How to Develop Big Data Applications for Hadoop
DESCRIPTION:Presented by Abe Taha (Karmasphere), Shevek - (Karmasphere),
  Ken Krugler (Bixo Labs), Chris Wensel (Concurrent, Inc). This tutorial 
 will explain MapReduce and how to develop big data applications in Java 
 and high level languages such as Pig and Hive SQL. Using examples it wil
 l cover how to prototype, debug, monitor, test and optimize big data app
 lications for Hadoop. Attendees will get hands-on instruction and will l
 eave with a solid understanding of how to analyze data on Hadoop cluster
 s and practical examples.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T112000
DTSTART;TZID=US/Pacific:20110202T104000
DTSTAMP:20110324T230143
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17067
UID:http://strataconf.com/--s2011-02-02-10:40--17067
SUMMARY:Telling Great Data Stories Online
DESCRIPTION:Presented by Jock Mackinlay (Tableau Software). Interactive 
 visualizations have become the new media for telling stories online. Thi
 s session will focus on going from a good visualization to a great visua
 lization by focusing on organization, user interface, and formatting. Yo
 u should expect to leave this session confident in your ability to consi
 stently create excellent interactive visuals.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T121000
DTSTART;TZID=US/Pacific:20110202T113000
DTSTAMP:20110324T230425
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17004
UID:http://strataconf.com/--s2011-02-02-11:30--17004
SUMMARY:Designing For Infinity
DESCRIPTION:Presented by Dustin Kirk (Neustar). When faced endless data 
 and the need to manage it, there are a variety of proven design patterns
  that will help designers create usable, efficient, and effective interf
 aces.  From distributing workload to reducing sensory overload, we’ll re
 view the techniques that are enabling the highly scalable user interface
 s of today and tomorrow.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T142000
DTSTART;TZID=US/Pacific:20110202T134000
DTSTAMP:20110324T230509
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17060
UID:http://strataconf.com/--s2011-02-02-13:40--17060
SUMMARY:Small is the New Big: Lessons in Visual Economy
DESCRIPTION:Presented by Kim Rees (Periscopic). While the majority of ch
 arts were designed to handle a variety of data, there is a certain novel
 ty of presenting data in a very succinct way. By designing a presentatio
 n method restricted to specific data points, we can realize an economy o
 f space and interface.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T151000
DTSTART;TZID=US/Pacific:20110202T143000
DTSTAMP:20110324T231047
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17593
UID:http://strataconf.com/--s2011-02-02-14:30--17593
SUMMARY:Building and Pricing the Open Data Marketplace
DESCRIPTION:Presented by Pete Soderling (Stratus Security), Pete Forde (
 BuzzData). The state of open data today is a real mess. It's very diffic
 ult to find the data you need and be confident that it's timely and accu
 rate. There is a growing list of companies now vying to become the key d
 estinations for people to gather around new datasets and be excited toge
 ther. What projects, partnerships and even ventures would be created if 
 there was a marketplace for data?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T165000
DTSTART;TZID=US/Pacific:20110202T161000
DTSTAMP:20110324T231752
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17596
UID:http://strataconf.com/--s2011-02-02-16:10--17596
SUMMARY:Visualizing Shared, Distributed Data
DESCRIPTION:Presented by Roman Stanek (GoodData), Pete Warden (Jetpac), 
 Alon Halevy (Google). "Many hands make light work", as the saying goes. 
 That's true when thousands of people can collaborate on a data set. In t
 his session, we'll look at collective interfaces that allow many distrib
 uted users to examine and share data with one another, and how that's ch
 anging traditional desktop visualization tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T174000
DTSTART;TZID=US/Pacific:20110202T170000
DTSTAMP:20110324T232144
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17780
UID:http://strataconf.com/--s2011-02-02-17:00--17780
SUMMARY:Wolfram|Alpha: Answering Questions with the World's Factual Data
DESCRIPTION:Presented by Joshua Martell (Wolfram|Alpha). The world's ava
 ilable scientific and factual data is growing at an alarming pace, but h
 ow do we use all this information?  How do we incorporate it into our de
 cision making process?  Joshua Martell, will give an inside look into ho
 w Wolfram|Alpha works, what it takes to make data "computable", understa
 nd user input, and present meaningful results.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T112000
DTSTART;TZID=US/Pacific:20110203T104000
DTSTAMP:20110324T233105
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17598
UID:http://strataconf.com/--s2011-02-03-10:40--17598
SUMMARY:Data Journalism: Applied Interfaces
DESCRIPTION:Presented by Marshall Kirkpatrick (ReadWriteWeb), Simon Roge
 rs (Guardian), Jer Thorp (The New York Times). After Kennedy, you couldn
 't win an election without TV. After Obama, it was social media. But tom
 orrow's citizen gets their information from visualizations. In this pane
 l, three acclaimed designers show how they apply visualization to big da
 ta, making complex, controversial topics easy to understand and explore.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T121000
DTSTART;TZID=US/Pacific:20110203T113000
DTSTAMP:20110324T231014
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17601
UID:http://strataconf.com/--s2011-02-03-11:30--17601
SUMMARY:Real World Applications Panel: Education and Government
DESCRIPTION:Presented by Alexander Howard (O'Reilly Media), Peter Clark 
 (Minnesota Population Center), Steve Midgley (US Department of Education
 ). Open access to information promises to connect citizens to their repr
 esentatives, improving government transparency and helping educators tra
 nsform the classroom. In this real-world panel, practitioners in governm
 ent and the public sector will give us a glimpse into how data and new i
 nterfaces are transforming how we teach and govern.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T142000
DTSTART;TZID=US/Pacific:20110203T134000
DTSTAMP:20110324T233917
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17030
UID:http://strataconf.com/--s2011-02-03-13:40--17030
SUMMARY:AnySurface: Bringing Agent-based Simulation and Data Visualizati
 on to All Surfaces
DESCRIPTION:Presented by Stephen Guerin (Santa Fe Complex). Live demonst
 ration of ambient computing using projector-camera pairs to scan the roo
 m and place interactive simulations into the space. All surfaces are ren
 dered interactive. We will demonstrate a 3D sandtable for firefighter tr
 aining and STEM education where the 3D sand becomes and interactive surf
 ace.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T151000
DTSTART;TZID=US/Pacific:20110203T143000
DTSTAMP:20110324T234216
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/16947
UID:http://strataconf.com/--s2011-02-03-14:30--16947
SUMMARY:Beyond visualization: Productivity, Complexity and Information O
 verload
DESCRIPTION:Presented by Creve Maples, Ph.D. (Event Horizon). We will di
 scuss the impact of the information explosion, the effectiveness of curr
 ent technological directions, and explore the success that new perceptio
 n-based, human-computer interfaces provide in analyzing and understandin
 g complex data.  Real examples will be used to illustrate that effective
  man-machine environments are essential in productively dealing with mul
 ti-dimensional information.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T165000
DTSTART;TZID=US/Pacific:20110203T161000
DTSTAMP:20110324T234401
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/17036
UID:http://strataconf.com/--s2011-02-03-16:10--17036
SUMMARY:Data as Art
DESCRIPTION:Presented by J.J. Toothman (NASA Ames Research Center). Arti
 stic visualizations and infographics tell the stories of rich data in un
 ique, compelling ways and synthesize datasets in ways that allow them to
  be interpreted, absorbed, and experienced in ways beyond the spreadshee
 t, pie chart, and bar graph.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T174000
DTSTART;TZID=US/Pacific:20110203T170000
DTSTAMP:20110324T234545
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/16923
UID:http://strataconf.com/--s2011-02-03-17:00--16923
SUMMARY:Creating a Universal Software Experience Across Devices
DESCRIPTION:Presented by Sunita Shenoy (Intel). Ram Peddibhotla, a Direc
 tor from Intel’s Software and Services Group, will discuss how the futur
 e of mobile involves ubiquity across multiple hardware platforms.  Speci
 fically, Ram will discuss how open source software will shape the next g
 eneration of computing devices, improving compatibility.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T203000
DTSTART;TZID=US/Pacific:20110202T194500
DTSTAMP:20110208T083443
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/16932
UID:http://strataconf.com/--s2011-02-02-19:45--16932
SUMMARY:Building Data Products with Hadoop
DESCRIPTION:Presented by Sam Shah (LinkedIn). How do you go about buildi
 ng a product around data using Hadoop? This talk will present how Linked
 In builds and maintains such features as People You May Know. We will pr
 esent our architecture for doing so (open-sourced) as well as knowledge 
 we've gained in the process.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T212000
DTSTART;TZID=US/Pacific:20110202T203500
DTSTAMP:20110324T232624
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/16827
UID:http://strataconf.com/--s2011-02-02-20:35--16827
SUMMARY:Scaling Data Analysis with Apache Mahout
DESCRIPTION:Presented by Isabel Drost (Apache Software Foundation/ Nokia
  Gate 5 GmbH). With growing amounts of digital data at the fingertips of
  software developers the need for a scalable, easy to use framework is t
 remendous. This talk introduces Apache Mahout - a project with the goal 
 of implementing scalable machine learning algorithms for the masses.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T170000
DTSTART;TZID=US/Pacific:20110201T133000
DTSTAMP:20110324T225354
LOCATION:Mission City B5
URL:http://strataconf.com/strata2011/public/schedule/detail/16911
UID:http://strataconf.com/--s2011-02-01-13:30--16911
SUMMARY:Apache Cassandra in Action
DESCRIPTION:Presented by Jonathan Ellis (DataStax (formerly Riptano)). A
 pache Cassandra is a second-generation distributed database originally o
 pen-sourced by Facebook. Its write-optimized shared-nothing architecture
  results in excellent performance and scalability. This tutorial will co
 ver application design with Cassandra through a series of exercises with
  Twissandra, a simple Twitter clone written in Python and Django.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T123000
DTSTART;TZID=US/Pacific:20110201T090000
DTSTAMP:20110328T192353
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/16970
UID:http://strataconf.com/--s2011-02-01-09:00--16970
SUMMARY:Make People Fall in Love with Your Data: A Practical Tutorial fo
 r Data Visualization and UI Design
DESCRIPTION:Presented by Ken Hilburn (Juice Analytics), Zach Gemignani (
 Juice Analytics). "Water, water everywhere, nor any drop to drink." - Ri
 me of the Ancient Mariner. People feel overwhelmed with data. But the pr
 oblem is not with the amount of data. The problem is that data is not pr
 esented in a form that people can understand and use. Juice Analytics wi
 ll present and demonstrate proven techniques to design information appli
 cations to present data in enjoyable and rewarding ways.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T170000
DTSTART;TZID=US/Pacific:20110201T133000
DTSTAMP:20110328T192529
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17081
UID:http://strataconf.com/--s2011-02-01-13:30--17081
SUMMARY:Communicating Data Clearly
DESCRIPTION:Presented by Naomi Robbins (NBR). This tutorial describes ho
 w to draw clear, concise, accurate graphs that are easier to understand 
 than many of the graphs one sees today.  The tutorial emphasizes how to 
 avoid common mistakes that produce confusing or even misleading graphs. 
 Graphs for one, two, three, and many variables are covered as well as ge
 neral principles for creating effective graphs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T203000
DTSTART;TZID=US/Pacific:20110202T194500
DTSTAMP:20110324T232422
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17714
UID:http://strataconf.com/--s2011-02-02-19:45--17714
SUMMARY:Unleashing Twitter Data for Fun and Insight
DESCRIPTION:Presented by Matthew Russell (Digital Reasoning Systems). Th
 is talk demonstrates how an eclectic blend of storage, analysis, and vis
 ualization techniques can be used to gain a lot of serious insight from 
 Twitter data, but also to answer fun quesions such as "What does Justin 
 Bieber and the Tea Party have (and not have) in common?"
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T212000
DTSTART;TZID=US/Pacific:20110202T203500
DTSTAMP:20110324T232655
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17726
UID:http://strataconf.com/--s2011-02-02-20:35--17726
SUMMARY:Riak Core: Scalable, Highly-Available Distributed Systems Infras
 tructure
DESCRIPTION:Presented by Justin Sheehy (Basho Technologies). Riak Core i
 s a general implementation of a distributed systems model, enabling you 
 to build a customized, scalable, highly-available distributed system wit
 hout too huge an investment.  Justin will explain that model, its histor
 y, and how it can be used to build new data processing systems.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T112000
DTSTART;TZID=US/Pacific:20110202T104000
DTSTAMP:20110324T230226
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17994
UID:http://strataconf.com/--s2011-02-02-10:40--17994
SUMMARY:An In-Depth Look at How to Survive the Data Deluge: It's About D
 ollars and Sense
DESCRIPTION:Presented by Ed Boyajian (EnterpriseDB). The move to cloud i
 nfrastructure and the need to handle big data have created the perfect c
 atalysts for organizations to introduce new infrastructure software and 
 break ties from their expensive incumbent vendors. Ed will share a detai
 led strategy on how to leverage open source database solutions like Post
 greSQL to contain database cost and free budget for other, more valuable
  initiatives.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T121000
DTSTART;TZID=US/Pacific:20110202T113000
DTSTAMP:20110324T230710
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17905
UID:http://strataconf.com/--s2011-02-02-11:30--17905
SUMMARY:Generating Dynamic Social Networks from Large Scale Unstructured
  Data
DESCRIPTION:Presented by Tim Estes (Digital Reasoning Systems, Inc.). De
 veloping a social network map is fundamental to comprehensively understa
 nding a person. Social networks are dynamic and better derived from real
 -world data than static configurations.  However, the vast majority of t
 his real world data is unstructured.  This preso will show how Synthesys
  uses very large scale unstructured data to create social network maps f
 or reporting and further analysis.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T142000
DTSTART;TZID=US/Pacific:20110202T134000
DTSTAMP:20110324T230859
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17801
UID:http://strataconf.com/--s2011-02-02-13:40--17801
SUMMARY:Human Expertise and Artificial Intelligence in Vertical Search
DESCRIPTION:Presented by Peter Jackson (Thomson Reuters). Our talk summa
 rizes some recent thinking in the field of vertical search and illustrat
 es it in the context of a new version of Westlaw, called WestlawNext.  W
 e argue that getting the right allocation of function between person and
  machine is the key to making specialist content more findable and searc
 h results more understandable.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T151000
DTSTART;TZID=US/Pacific:20110202T143000
DTSTAMP:20110324T231220
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17934
UID:http://strataconf.com/--s2011-02-02-14:30--17934
SUMMARY:Supercharge Development and Performance of Hadoop Applications
DESCRIPTION:Presented by Davin Potts (Pervasive). This session explores 
 how to get more done, faster with high-performance Map/Reduce and expand
  the universe of Hadoop possibilities with tools to speed and simplify d
 evelopment and deployment of analytic applications.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T165000
DTSTART;TZID=US/Pacific:20110202T161000
DTSTAMP:20110324T231840
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/18016
UID:http://strataconf.com/--s2011-02-02-16:10--18016
SUMMARY:Microsoft DataMarket: Leveraging cloud to deliver public domain 
 and commercial data to millions
DESCRIPTION:Presented by Sudhir Hasbe (Microsoft), Bruno Aziza (Microsof
 t). Windows Azure Marketplace includes data, imagery, and real-time web 
 services from leading commercial data providers and authoritative public
  data sources. Customers have access to datasets such as demographic, en
 vironmental, financial, retail, weather and sports.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T174000
DTSTART;TZID=US/Pacific:20110202T170000
DTSTAMP:20110324T232217
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17980
UID:http://strataconf.com/--s2011-02-02-17:00--17980
SUMMARY:Social Media Analytics Using Greenplum's Data Computing Applianc
 e
DESCRIPTION:Presented by Johann Schleier-Smith (Tagged.com). Social medi
 a websites are producing ginormous amounts of data and creating a massiv
 e demand for insight related to users, how they engage with features, wh
 ere they are coming from, why they are visiting, what excites them, and 
 so forth.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T112000
DTSTART;TZID=US/Pacific:20110203T104000
DTSTAMP:20110324T233131
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/17839
UID:http://strataconf.com/--s2011-02-03-10:40--17839
SUMMARY:Supersized Data? Get Real-time insights.
DESCRIPTION:Presented by Stephen Sorkin (Splunk), Narayan Bharadwaj (Sal
 esforce.com). From customer behaviors & usage statistics to security pos
 tures & operational analytics, Splunk's ability to make sense of all typ
 es of machine data, structured or unstructured, and mash it up w/ other 
 business data provides complete real-time visibility & operational intel
 ligence. This tutorial demos a new approach for analyzing your organizat
 ion's petabytes of data to derive real-time insights.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T121000
DTSTART;TZID=US/Pacific:20110203T113000
DTSTAMP:20110324T233323
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/18390
UID:http://strataconf.com/--s2011-02-03-11:30--18390
SUMMARY:Data in the Cloud with OpenStack
DESCRIPTION:Presented by Eric Day (Rackspace Cloud). The OpenStack proje
 ct was launched last summer by Rackspace, NASA, and a number of other cl
 oud technology leaders in an effort to build a fully-open cloud computin
 g platform. It is a collection of scalable, standards-based projects cur
 rently consisting of OpenStack Compute and OpenStack Object Storage. Thi
 s session will introduce the projects and describe how they can help man
 age your data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T142000
DTSTART;TZID=US/Pacific:20110203T134000
DTSTAMP:20110324T234038
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/18064
UID:http://strataconf.com/--s2011-02-03-13:40--18064
SUMMARY:Deriving Intelligence from Large Data - Using Hadoop and Applyin
 g Analytics
DESCRIPTION:Presented by Vineet Tyagi (Impetus). Organizations today pos
 sess massive data - in tera- and petabytes - that needs to be effectivel
 y collected, stored and processed. Hadoop is a cost effective option tha
 t helps manage this big data. To derive real returns from these big data
  systems, one needs to extract useful insights and business intelligence
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T151000
DTSTART;TZID=US/Pacific:20110203T143000
DTSTAMP:20110324T234242
LOCATION:Mission City B4
URL:http://strataconf.com/strata2011/public/schedule/detail/18072
UID:http://strataconf.com/--s2011-02-03-14:30--18072
SUMMARY:Painless Scaling: Rewiring Your Existing Stacks for Scalability
DESCRIPTION:Presented by Ben Werther (DataStax (formerly Riptano)). If y
 ou are a leading enterprise or web company, then two things are almost c
 ertainly true. Data is the lifeblood of your business. And you face an e
 ver-increasing need to scale your applications and data services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T094500
DTSTART;TZID=US/Pacific:20110201T090000
DTSTAMP:20110324T224519
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17587
UID:http://strataconf.com/--s2011-02-01-09:00--17587
SUMMARY:Introduction:  Mining the Tar Sands of Big Data
DESCRIPTION:Presented by Michael Driscoll (Metamarkets). Much of the wor
 ld's most valuable information is trapped in digital sand, siloed in ser
 vers scattered around the globe. In this talk I'll discuss the promise o
 f big data, which will come to pass in the coming decade, driven by adva
 nces in three principle areas: sensor networks, cloud computing, and mac
 hine learning.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T103000
DTSTART;TZID=US/Pacific:20110201T094500
DTSTAMP:20110324T225232
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17588
UID:http://strataconf.com/--s2011-02-01-09:45--17588
SUMMARY:The Data-driven Business and Other Lessons from History
DESCRIPTION:Presented by Barry Devlin (9sight Consulting). With Big Data
  comes Big Promises.  Mine the blogsphere and discover the secret of ete
 rnal wealth.  Feast on the Twitter feeds for the wisdom of the ages.  We
  have visited this land in the past, naming it data warehousing and busi
 ness intelligence.  Will we learn the lessons of history?  Can we do it 
 differently today?  Let’s take this present moment to review the past an
 d imagine the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T114500
DTSTART;TZID=US/Pacific:20110201T110000
DTSTAMP:20110324T225147
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17040
UID:http://strataconf.com/--s2011-02-01-11:00--17040
SUMMARY:Building the Data-Driven Organization
DESCRIPTION:Presented by Bob Page (eBay). There's never just one way to 
 do things, but for big bets like Big Data, it helps to learn about paths
  that others have taken.  In this presentation, Bob Page, VP Data & Anal
 ytics Platforms for eBay, gives a "behinds the scenes" look at the syste
 ms and procedures in that power decision-making at the world's largest o
 nline marketplace.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T123000
DTSTART;TZID=US/Pacific:20110201T114500
DTSTAMP:20110324T225313
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17589
UID:http://strataconf.com/--s2011-02-01-11:45--17589
SUMMARY:Determine the Right Analytic Database: A Survey of Data Technolo
 gies and Products
DESCRIPTION:Presented by Mark Madsen (Third Nature). There has been an e
 xplosion in database technology designed to handle big data and deep ana
 lytics from both established vendors and startups. This session will pro
 vide a quick tour of the primary technology innovations and systems powe
 ring the analytic database landscape.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T141500
DTSTART;TZID=US/Pacific:20110201T133000
DTSTAMP:20110324T225630
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17024
UID:http://strataconf.com/--s2011-02-01-13:30--17024
SUMMARY:Retail: Lessons Learned from the First Data-Driven Business and 
 Future Directions
DESCRIPTION:Presented by Marilyn Craig (Logitech), Terence Craig (Patter
 nBuilders). Retailers and their suppliers have always operated on the cu
 tting edge of data science. In fact, this industry is responsible for ma
 ny of the technology advances that have contributed to the exponential g
 rowth of data, analytics, and related technology. This session covers th
 e history of data science in retail, current trends, and explores future
  directions in the “big” data age.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T150000
DTSTART;TZID=US/Pacific:20110201T141500
DTSTAMP:20110324T225715
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16989
UID:http://strataconf.com/--s2011-02-01-14:15--16989
SUMMARY:Barnes & Noble: Big Data Analytics Across “Bricks” and “Clicks” 
 for Driving Competitive Advantage
DESCRIPTION:Presented by Marc Parrish (Barnes & Noble). This presentatio
 n will focus on how businesses can maximize big data analytics for deepe
 r customer insights.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T161500
DTSTART;TZID=US/Pacific:20110201T153000
DTSTAMP:20110324T225904
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/16918
UID:http://strataconf.com/--s2011-02-01-15:30--16918
SUMMARY:Analytics and Witch-Doctoring: Why Executives Succumb to the Bla
 ck Box Mentality
DESCRIPTION:Presented by J. C. Herz (Batchtags LLC). This presentation l
 ays bare the dark underbelly of analytics in the enterprise. Drawing on 
 darkly humorous experiences, the speaker will explain why executives tre
 at analytics as an occult phenomenon. The talk will give executives the 
 mental tools to separate strategically valuable analytics projects from 
 fishing expeditions, and provide litmus tests to keep the witch doctors 
 honest.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T170000
DTSTART;TZID=US/Pacific:20110201T161500
DTSTAMP:20110324T230006
LOCATION:Mission City B1
URL:http://strataconf.com/strata2011/public/schedule/detail/17044
UID:http://strataconf.com/--s2011-02-01-16:15--17044
SUMMARY:With Big Data Comes Big Responsibility
DESCRIPTION:Presented by John Fritz (AMD). Big Data and predictive analy
 tics can deliver incredible insight that can be used for purposes both g
 ood, and not so good. Drawing on real world examples, this session will 
 examine the fine line between competitive advantage and bad behavior, an
 d implications to a complex cast of stakeholders. Let’s begin a dialog o
 n ethics now instead of waiting for our first major crisis.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T184000
DTSTART;TZID=US/Pacific:20110202T174000
DTSTAMP:20101223T002842
LOCATION:Ballroom ABCD
URL:http://strataconf.com/strata2011/public/schedule/detail/17763
UID:http://strataconf.com/--s2011-02-02-17:40--17763
SUMMARY:Sponsor Pavilion Reception
DESCRIPTION:Join us in the Sponsor Pavilion immediately following sessio
 ns on Wednesday, February 2. Have a drink and some delectable nibbles, n
 etwork with other Strata attendees, and visit our Sponsors who are at th
 e leading edge of the data conversation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T194500
DTSTART;TZID=US/Pacific:20110202T184500
DTSTAMP:20110126T215947
LOCATION:Mission CIty Ballroom Foyer
URL:http://strataconf.com/strata2011/public/schedule/detail/17840
UID:http://strataconf.com/--s2011-02-02-18:45--17840
SUMMARY:Strata Science Fair
DESCRIPTION:As part of Strata, we'll be holding a Science Fair. It's a p
 lace to demonstrate cutting-edge technologies and cool toys — the more h
 ands-on, the better. Whether it's software that breaks the rules of comp
 uting, a compelling new interface, or a prototype that pushes the envelo
 pe, we want to see it.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T134000
DTSTART;TZID=US/Pacific:20110202T121000
DTSTAMP:20110124T201620
LOCATION:Mezzanine
URL:http://strataconf.com/strata2011/public/schedule/detail/18489
UID:http://strataconf.com/--s2011-02-02-12:10--18489
SUMMARY:Wednesday Lunchtime BoF Sessions
DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos
 ure to those interested in the same projects and concepts. BoFs can be o
 rganized for individual projects or broader topics (best practices, open
  data, standards). BoF topics are entirely up to you. Wednesday's Luncht
 ime BoF sessions will happen on the hotel side of the Hyatt Regency, Mez
 zanine Level.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T134000
DTSTART;TZID=US/Pacific:20110203T121000
DTSTAMP:20110124T201714
LOCATION:Mezzanine
URL:http://strataconf.com/strata2011/public/schedule/detail/18490
UID:http://strataconf.com/--s2011-02-03-12:10--18490
SUMMARY:Thursday Lunchtime BoF Sessions
DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos
 ure to those interested in the same projects and concepts. BoFs can be o
 rganized for individual projects or broader topics (best practices, open
  data, standards). BoF topics are entirely up to you. Thursday's Lunchti
 me BoF sessions will happen on the hotel side of the Hyatt Regency, Mezz
 anine Level.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T210000
DTSTART;TZID=US/Pacific:20110203T180000
DTSTAMP:20110126T193453
LOCATION:Mezzanine
URL:http://strataconf.com/strata2011/public/schedule/detail/18523
UID:http://strataconf.com/--s2011-02-03-18:00--18523
SUMMARY:OpenStack Meetup & Open Bar, Sponsored by Rackspace Hosting
DESCRIPTION:Join OpenStack contributors, users, and backers immediately 
 after Strata ends - to celebrate the second release of the fastest-growi
 ng open source cloud platform, code-named Bexar.  There will be a commun
 ity Meetup with speakers from 6:00 - 7:00 pm, followed by an open bar fr
 om 7:00 - 9:00 pm.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110201T203000
DTSTART;TZID=US/Pacific:20110201T193000
DTSTAMP:20110324T230750
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/18355
UID:http://strataconf.com/--s2011-02-01-19:30--18355
SUMMARY:Startup Showcase
DESCRIPTION:At the inaugural edition of Strata, we’re hosting our first 
 ever Startup Showcase. Highlighting the startup ecosystem’s creativity a
 nd variety, the Showcase will give you a chance to get your company in f
 ront of a global community of leaders in the technology industry-—as wel
 l as potential investors.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T085000
DTSTART;TZID=US/Pacific:20110203T084500
DTSTAMP:20110328T193718
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17746
UID:http://strataconf.com/--s2011-02-03-08:45--17746
SUMMARY:Opening Welcome - Day 2
DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Edd Dumbill (O'Rei
 lly Media, Inc. ). Alistair Croll and Edd Dumbill welcome you back to St
 rata.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T090000
DTSTART;TZID=US/Pacific:20110202T084500
DTSTAMP:20110328T193655
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17745
UID:http://strataconf.com/--s2011-02-02-08:45--17745
SUMMARY:Opening Welcome
DESCRIPTION:Presented by Edd Dumbill (O'Reilly Media, Inc. ), Alistair C
 roll (Bitcurrent). Edd Dumbill and Alistair Croll welcome you to Strata.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T092500
DTSTART;TZID=US/Pacific:20110202T091000
DTSTAMP:20110315T191234
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17757
UID:http://strataconf.com/--s2011-02-02-09:10--17757
SUMMARY:Privacy and Big Behavioral Data in the B2B Space
DESCRIPTION:Presented by James Powell (Thomson Reuters). Ours is a new e
 ra of big behavioral data. Unprecedented business model experimentation 
 is rapidly eroding individual privacy despite rising consumer concerns. 
 Successfully managing privacy is a key differentiator for services provi
 ders. In the B2B space, the stakes to get privacy right are even higher.
  This talk will discuss the implications of privacy in order to succeed 
 in the B2B space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T093500
DTSTART;TZID=US/Pacific:20110202T092500
DTSTAMP:20110928T015526
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17759
UID:http://strataconf.com/--s2011-02-02-09:25--17759
SUMMARY:The Mythology of Big Data
DESCRIPTION:Presented by Mark Madsen (Third Nature). Big data and analyt
 ics have developed a mythology rooted in underlying assumptions. We need
  to ignore these myths and think clearly about how organizations use dat
 a, which means understanding how people use information and make decisio
 ns.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T100000
DTSTART;TZID=US/Pacific:20110202T095000
DTSTAMP:20110328T193326
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/18062
UID:http://strataconf.com/--s2011-02-02-09:50--18062
SUMMARY:Data Everywhere: There Ought to Be a Marketplace for It
DESCRIPTION:Presented by Zane Adam (Microsoft Corp). Zane Adam from Micr
 osoft speaks about the Azure Data Marketplace.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T101000
DTSTART;TZID=US/Pacific:20110202T100000
DTSTAMP:20110315T191326
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/18313
UID:http://strataconf.com/--s2011-02-02-10:00--18313
SUMMARY:Delivering Big Data: A Conversation with Mike Olson and Rod Smit
 h
DESCRIPTION:Presented by Abhishek Mehta (Tresata), Mike Olson (Cloudera)
 , Rod Smith (IBM Emerging Internet Technologies ). The tools we use play
  a key role in how we use and respond to big data. Hear about the change
 s being led by key architects of future big data systems.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T090000
DTSTART;TZID=US/Pacific:20110203T085000
DTSTAMP:20110328T193842
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/16490
UID:http://strataconf.com/--s2011-02-03-08:50--16490
SUMMARY:Free Our Data: How We Made Sense of Huge Datasets
DESCRIPTION:Presented by Simon Rogers (Guardian). 90,000 items on Afghan
 istan, 291,000 on Iraq - and another 251,000 cables. Managing the Wikile
 aks release is just one of the huge data journalism projects the Guardia
 n's data team has embarked on. This talk will look at how journalists ca
 n make sense of data, get stories out of it and our role in supplying op
 en data to the world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T091500
DTSTART;TZID=US/Pacific:20110203T090000
DTSTAMP:20110328T193626
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17748
UID:http://strataconf.com/--s2011-02-03-09:00--17748
SUMMARY:Posthumans, Big Data and New Interfaces
DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Toby Segaran (Goog
 le), Amber Case (Geoloqi), Bradford Cross (Flightcaster). The convergenc
 e of big, open data, ubicomp, and new interfaces will change the way hum
 ans work, play, learn, and love. It's a slow transformation that happens
  one tweet, one blog, and one game at a time -- but it's also an inexora
 ble road towards the singularity. In this panel discussion, we'll look b
 eyond the bytes and algorithms to think about humanity awash in a sea of
  information.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T092500
DTSTART;TZID=US/Pacific:20110203T091500
DTSTAMP:20110328T193448
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17993
UID:http://strataconf.com/--s2011-02-03-09:15--17993
SUMMARY:Why Legacy Databases Can't Survive the Data Deluge - It's About 
 Dollars and Sense
DESCRIPTION:Presented by Ed Boyajian (EnterpriseDB). Companies must choo
 se to spend their money and time on the right software initiatives.  Wit
 h exploding volumes of critical data, getting new insight and mastery ov
 er business operations demands new investments in BI at multiple levels.
  Ed will show a proven path for how to avoid exorbitant database softwar
 e fees and shift that spend to be used in areas like BI where you can re
 alize a stronger ROI.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T093500
DTSTART;TZID=US/Pacific:20110203T092500
DTSTAMP:20110328T193600
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17668
UID:http://strataconf.com/--s2011-02-03-09:25--17668
SUMMARY:The Heat Death of the Data Warehouse
DESCRIPTION:Presented by Barry Devlin (9sight Consulting). For more than
  20 years now, data warehousing has put manners on unruly enterprise dat
 a. Yet, physics tells us that disorder inexorably increases unless we en
 dlessly fight it. As information volumes and types explode into chaos, i
 s it time to declare the warehouse dead? Or we could move from classical
  to quantum physics and create a new information architecture. It’s time
  to make some new choices…
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T094500
DTSTART;TZID=US/Pacific:20110203T093500
DTSTAMP:20110715T073436
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17765
UID:http://strataconf.com/--s2011-02-03-09:35--17765
SUMMARY:Innovating Data Teams
DESCRIPTION:Presented by DJ Patil (Greylock Partners). Details coming so
 on.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T095500
DTSTART;TZID=US/Pacific:20110203T094500
DTSTAMP:20110208T212101
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17979
UID:http://strataconf.com/--s2011-02-03-09:45--17979
SUMMARY:Your Data Rules the World
DESCRIPTION:Presented by Scott Yara (EMC). A defining characteristic of 
 modern life is the incredible proliferation of digital information. The 
 Economist estimates that the amount of information created each year is 
 growing at a 60% compounded rate. According to the Harvard Business Revi
 ew, we humans generated more data last year than in all of previous huma
 n history.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110203T101000
DTSTART;TZID=US/Pacific:20110203T095500
DTSTAMP:20110328T193750
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17635
UID:http://strataconf.com/--s2011-02-03-09:55--17635
SUMMARY:Can Big Data Fix Healthcare?
DESCRIPTION:Presented by Carol McCall (Tenzing Health). In 2001, the Ins
 titutes of Medicine declared that “between the care we have and the care
  we could have lies not just a gap, but a chasm,” yet nothing’s really c
 hanged.  Healthcare remains one of the most richly endowed yet poorly eq
 uipped knowledge industries anywhere.   Using real world examples, we’ll
  see how BIG DATA may be just what the doctor ordered, but only if we pi
 ck the right problems.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T091000
DTSTART;TZID=US/Pacific:20110202T090000
DTSTAMP:20110315T191058
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17956
UID:http://strataconf.com/--s2011-02-02-09:00--17956
SUMMARY:What Data Tells Us
DESCRIPTION:Presented by Hilary Mason (bitly). Data science is evolving 
 rapidly. I'll talk about our current and slightly future technical and p
 hilosophical challenges, including realtime vs non-realtime analysis, st
 reams of data vs traditional databases, and some of the opportunities we
  have to learn amazing things about the world through our data and what 
 this means for those of us who are immersed in working with it.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T095000
DTSTART;TZID=US/Pacific:20110202T093500
DTSTAMP:20110315T191153
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/17634
UID:http://strataconf.com/--s2011-02-02-09:35--17634
SUMMARY:Data Without Limits
DESCRIPTION:Presented by Werner Vogels (Amazon.com). The new data centri
 city drives that we have to rethink how we collect, store, manage, analy
 ze and share our data, as all these processes  now require limitless res
 ources. This talk will focus on the changes in infrastructure requiremen
 ts to support  the new world and how innovations are removing barriers f
 or companies to be successful.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20110202T101500
DTSTART;TZID=US/Pacific:20110202T101000
DTSTAMP:20110315T191257
LOCATION:Mission City Ballroom
URL:http://strataconf.com/strata2011/public/schedule/detail/18660
UID:http://strataconf.com/--s2011-02-02-10:10--18660
SUMMARY:The $3 Million Heritage Health Prize
DESCRIPTION:Presented by Anthony Goldbloom (Kaggle). Data competitions c
 ome of age: from movie recommendations to life and death. Possibly the b
 iggest news at Strataconf is Heritage Provider Network's $3 million pred
 ictive modeling prize - the biggest data mining competition ever. It req
 uires data scientists to build algorithms that predict who will go to ho
 spital in the next year, so that preventive action can be taken.
END:VEVENT
END:VCALENDAR