Building and Pricing the Open Data Marketplace

The state of open data today is a real mess: it’s like Yahoo! circa 1995, before search saved us from lists of lists. It’s very difficult to find the data you need and be confident that it’s timely and accurate. There is a growing list of companies now vying to become the key destinations for people to gather around new datasets and be excited together. What projects, partnerships and even ventures would be created if there was a marketplace for data?

But fundamental questions arise: What does this marketplace look like? Is it market-driven like the iTunes app store, or open to collaboration similar to GitHub? And where is the data sourced from? Finally, what options are there for real business to be transacted via this data marketplace?

In actuality, real-time data distribution is changing the business models behind data. Licensing entire data sets and shipping CDs is rapidly becoming a thing of the past, and real-time, unfettered access to fresh, relevant data is squarely in our future. A new class of data providers is emerging to satisfy the needs of a new class of data consumers – and, in some cases, neither the data provider nor the data consumer are who you might anticipate they would be!

In addition to the network-effect distribution opportunity created by a collaborative data marketplace, this session will also explore the dynamic pricing opportunities being brought about by real-time data access, and will focus on data-as-a-service (DaaS) delivery with a variety of pricing models. Data security and privacy issues will also be addressed, time permitting.