Prototyping With Data

Matt Biddulph (Product Club)
Practitioner
Location: Mission City M
Average rating: ***..
(3.64, 25 ratings)

Whether you’re a new startup looking for investment, or a team at a large company who wants the green light for a new product, nothing convinces like real running code. But how do you solve the chicken-and-egg problem of filling your early prototype with real data?

We propose an end to Lorem Ipsum in product mockups. By identifying the right public open datasets and web APIs, coders and designers working together can create surprisingly high levels of product fidelity in their prototypes. Feasibility issues can be tested against real-world data early in the product development cycle, instead of hoping for the best post-launch.

This talk will present recommended techniques and good sources for data-driven prototyping, and discuss how best to integrate these practices into larger teams.

Photo of Matt Biddulph

Matt Biddulph

Product Club

Matt Biddulph works in product strategy at Nokia in Berlin. He is a co-founder of Dopplr, the social network for smarter travel. He started out in 1994 building search engines on CD-ROM, and now specialises in digital media, social software and putting data on the web. In past lives he was a creative technologist for hire, working with companies like Joost and the BBC to bring cutting-edge technologies into the mainstream.

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Comments

HÃ¥kan Jonsson
02/08/2011 12:30am PST

I really liked that the speaker covered how to create / use data products in a large company.

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