Prototyping With Data

Whether you’re a new startup looking for investment, or a team at a large company who wants the green light for a new product, nothing convinces like real running code. But how do you solve the chicken-and-egg problem of filling your early prototype with real data?

We propose an end to Lorem Ipsum in product mockups. By identifying the right public open datasets and web APIs, coders and designers working together can create surprisingly high levels of product fidelity in their prototypes. Feasibility issues can be tested against real-world data early in the product development cycle, instead of hoping for the best post-launch.

This talk will present recommended techniques and good sources for data-driven prototyping, and discuss how best to integrate these practices into larger teams.