July 12, 2011
Choose Your Time Zone9:00am - 12:00pm
US Pacific Daylight Time

Location: Online, from the comfort of your desk.

Includes access to the recorded sessions after the live event.

O'Reilly Strata Online Conference
Personal Analytics

Agenda/Schedule | Program Chair

It's only in the past decade that we've become aware of how much of our lives is recorded. From phone companies to merchants, social networks to employers, everyone's building a record of us―except us. That's changing. Once, recording every aspect of your life might have seemed obsessive. Now, armed with the latest smartphones and comfortable with visualizations and analytics, life-logging is no longer fringe behavior. In this Strata OLC, we'll look at the rapidly growing field of personal analytics. We'll discuss tool stacks for recording lives, and hear surprising stories about what happens when introspection meets technology.

O'Reilly Strata Online is a fast-paced, web-based conference series tackling the impact of a data-driven, always-on world. It combines thorough tutorials, provocative panel discussions, real-world case studies, and deep-dives into technology stacks.


Speaker: Alistair Croll (Solve For Interesting)
Every device we use is a collector and connector, a two-way link between our lives and the global computer. Internet giants have harnessed this data, suggesting jobs, ads, books, and lovers -- while at the same time, manipulating and coercing us for their benefit.
Speaker: Frank Gillett (Forrester Research)
The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of online services. The personal computing experience is being rebuilt around personal cloud services, rather than personal devices.
Speakers: Tara Hunt (Buyosphere), Evan Prodromou (StatusNet Inc), Eric Laiger (Memolane), Kaliya Hamlin (Personal Data Ecosystem Consoritum)
With every click, like, friend, and share, we leave a trail of digital breadcrumbs. This data exhaust can help us improve our health, our job, and our relationships. Or it can be exploited, manipulating our behavior and putting our identity at risk. As a thousand Personal Data flowers bloom, what are the platforms on which it relies? What are the challenges and opportunities?
Speaker: Tito Mijares (Statz)
Can we achieve a balance between consumers' needs to own their data, and marketers' needs to target and personalize? Statz is one attempt to strike this balance, giving consumers—sellers of personal information—the ability to control, own and benefit from their own data.
Speaker: Alicia Morga (Refleta)
Emotions underlie everything we do. In this session, Alicia Morga, creator of gottaFeeling talks about the challenges of collecting and analyzing emotions data, what she’s learned about consumer behavior in the emotions space, and why big business wants to know how you’re feeling.
Q&A (10m)
Speaker: Gary Wolf (Wired)
A few decades ago you could have told people what a computer is for very simply: a computer was for doing calculations so that managers and scientists could better understand and run the world. But now we think about computing differently. We think of computers as tools for communication, entertainment, learning, self advancement, self-expression. We have personal computing.
Speaker: Alistair Croll (Solve For Interesting)

The entire conference will be recorded and made available to attendees free of charge afterwards.

Sponsorship Opportunities

A limited number of sponsorship opportunities are available for Strata Online Conference. To sponsor Strata Online Conference and for general sponsorship information, contact Susan Young at

Strata Online Program Chair

Alistair Croll Alistair Croll
is the founder of Bitcurrent, a research firm focused on emerging technologies. He's founded a variety of startups, and technology accelerators, including Year One Labs, CloudOps, Rednod, Coradiant (acquired by BMC in 2011) and Networkshop. He's a frequent speaker and writer on subjects such as entrepreneurship, cloud computing, Big Data, Internet performance and web technology, and has helped launch a number of major conferences on these topics.

Alistair has co-authored three books on Internet technology, including Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly), and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). A product manager by trade, he's also an advisor to a number of venture firms and the founder of the Bitnorth conference.

Most of what he says winds up on his blog,, or on Twitter (@acroll).

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