O'Reilly Strata Online Conference
Strata Santa Clara Preview: Towards the Quantified Society

Agenda/Schedule | Program Chair

This February, O'Reilly's Strata conference returns to Santa Clara. Strata brings together the world's leading thinkers and innovators in the fields of business, data, and disruption. After last year's sold-out inaugural event, it's clear that Big Data is here to stay, and that Strata is the place to learn about it.

In this online conference, we'll look at hot topics, brewing controversies, and cutting-edge technologies that promise to change how we live, work, play, learn, and love. Hear from some of Strata's marquee speakers about what's consuming them in the Big Data world in this web-based event.


Speaker: Alistair Croll (Solve For Interesting)

Strata chair Alistair Croll will set the stage for the coming event, offering a quick overview of what’s happening online and in person with this year’s Strata events.

John Wilbanks Speaker: John Wilbanks (Kauffman Foundation for Entrepreneurship)

Most privacy choices come down to Yes, No, and Maybe. Many users are willing to let their personal data be used in a research context, or if they get something back in return for their data. Data privacy is a hot-button topic for 2012, and in this preview, we’ll learn how findings from the Consent to Research project in personalized genomics, quantified self, and other personally identifiable data project can inform privacy policy.

Edd Dumbill Speakers: Edd Dumbill (Silicon Valley Data Science), Alistair Croll (Solve For Interesting)

Whether you’re talking about agile businesses, e-government, digital healthcare, or personal analytics, we’re quickly moving towards the Quantified Society. How should we prepare for the Feedback Economy, where competition is about the best data, the right questions, and the fastest, most accurate feedback loops? Strata chairs Edd Dumbill and Alistair Croll discuss the advent of the Quantified Society, and what 2012 holds in store for how we live, love, work, play, and learn.

Paul Dix Speaker: Paul Dix (InfluxDB)

At Strata 2012, we’ll get an inside look at how analytics and ad platform Flurry analyzes data from over 300 million mobile devices every month atop a big Hadoop/HBase cluster. Here, Paul Dix gives us a quick overview of what attendees will learn.

Noah Iliinsky Speaker: Noah Iliinsky (IBM)

Visualization can appear to be purely art, but has a healthy dose of science behind it. Successful visualizations are the result of a process that ensures you’ve considered all of the relevant factors as you make design choices. Noah will give a brief overview of the main considerations, from audience and data to position and color, necessary for designing effective data visualizations.

Bitsy Bentley Speaker: Bitsy Bentley (GfK Custom Research)

Data visualization is a powerful tool for revealing simple answers to complex questions, but context is key. User-centered design methods ensure that your audience receives the information they need in a usable and actionable way. Data visualization and user experience practices are not mutually exclusive. They work best when they work together.
In this preview, we’ll look at what it takes to make data interactions that have real meaning to their audiences and users.

Speaker: Alistair Croll (Solve For Interesting)

We’ll close with a look at the next Strata events and some of the online resources you can use to get up to speed on Big Data.

Program subject to change. The entire conference will be recorded and made available to attendees free of charge afterwards.

Sponsorship Opportunities

A limited number of sponsorship opportunities are available for Strata Online Conference. To sponsor Strata Online Conference and for general sponsorship information, contact Susan Stewart at sstewart@oreilly.com.

Strata Online Program Chair

Alistair Croll Alistair Croll
is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology.

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He’s the chair for O’Reilly’s Strata + Hadoop World conference. He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Questions? Please send an email to conf-online@oreilly.com