Solving the Wanamaker Problem for Healthcare

Tim O'Reilly (O'Reilly Media, Inc.)
Location: Grand Ballroom B
Average rating: ****.
(4.33, 6 ratings)

In the early days of the 20th century, department store magnate John
Wanamaker famously said, “I know that half of my advertising doesn’t
work. The problem is that I don’t know which half.” The consumer
internet revolution was fueled by the use of massive amounts of data
to answer that problem. Now, the same transformation awaits in

The opportunities are huge: for entrepreneurs and data scientists
looking to put their skills to work disrupting a huge market, for
researchers trying to make sense out of the flood of data they are now
generating, and for existing companies (including health insurance
companies, biotech, pharmaceutical, and medical device companies,
hospitals and other care providers) that are looking to remake their
businesses for the coming world of outcome-based payment models.

Photo of Tim O'Reilly

Tim O'Reilly

O'Reilly Media, Inc.

Tim O’Reilly is the founder and CEO of O’Reilly Media. His original business plan was “interesting work for interesting people,” and that’s worked out pretty well. He publishes books, runs conferences, invests in early-stage startups, urges companies to create more value than they capture, and tries to change the world by spreading and amplifying the knowledge of innovators.

Tim is also a partner at O’Reilly AlphaTech Ventures, a founder and board member of Safari Books Online and Maker Media, and on the boards of Code for America and PeerJ.


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