Strata Jumpstart 2011 Schedule

Below are the confirmed and scheduled talks at Strata Jumpstart 2011 (schedule subject to change).

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Topics

Westside Ballroom
8:30am Opening Remarks: The Harsh Light of Data Alistair Croll (Solve For Interesting)
8:45am Big Data, Big Legal Impact Nolan Goldberg (Proskauer)
9:55am Big Data, Stupid Decisions: The Importance Of Measuring The Right Thing Panagiotis Ipeirotis (New York University)
10:45am Situation Normal, Everything Must Change Simon Wardley (Leading Edge Forum (CSC))
11:20am Applying Lean Methods to Fat Companies Hiten Shah (CrazyEgg / KISSmetrics)
11:55am NBA (Next Best Action) for MBAs James Kobielus (Forrester Research, Inc.)
12:30pm Lunch
Room: Westside Ballroom
1:30pm Show Them the Money: Building Supply Chains to Increase Profits Michael Hugos (Center for Systems Innovation [c4si])
2:05pm The New Marketing Jennifer Zeszut (Scout Labs)
3:30pm Creating Your Transparency Strategy the Age of Wikileaks Michael Nelson (Microsoft Corporation)
4:05pm Data Science and Building Data Teams DJ Patil (Greylock Partners)
4:40pm Evolution, Not Revolution Michael Nelson (Microsoft Corporation), Simon Wardley (Leading Edge Forum (CSC))
5:15pm Closing Thoughts: The Data Imperative Alistair Croll (Solve For Interesting)
10:30am Morning Break
Room: 5th Floor Foyer
3:15pm Afternoon Break
Room: 5th Floor Foyer
8:30am-8:45am (15m) General
Opening Remarks: The Harsh Light of Data
Alistair Croll (Solve For Interesting)
The business of running businesses is getting a wake-up call. From flattened hierarchies to an explosion of information, Big Data is reinforcing some old business assumptions and upending others. If you've got a business degree, and you haven't figured out how to apply Big Data to administration, you're vulnerable.
8:45am-9:20am (35m) General
Big Data, Big Legal Impact
Nolan Goldberg (Proskauer)
Emerging technologies - such as big data - can change both the scope and practical impact of the law. This session will explore both the potential impact of big data on the law generally and some of the specific legal issues of concern when monetizing big data.
9:20am-9:55am (35m) General
What Kinds of People and Processes are Needed for Data Management and Analytics?
Cathy O'Neil (Intent Media)
Data management teams need strong cloud computing and database management skills, and proficiency with tools like Hadoop, mapreduce jobs and SQL queries. The analysts need to be deep thinkers and creative modelers with experience in machine learning and financial modeling—ideally both.
9:55am-10:30am (35m) General
Big Data, Stupid Decisions: The Importance Of Measuring The Right Thing
Panagiotis Ipeirotis (New York University)
The abundance of data made it easy to collect and analyze data from online user behavior and discussions. Although it is encouraging to see businesses using such data and making data-driven decisions, we often see decisions based on flawed analyses, or simply using data that measure the wrong things.
10:45am-11:20am (35m) General
Situation Normal, Everything Must Change
Simon Wardley (Leading Edge Forum (CSC))
Life is all about competition whether nation states, organisations or individuals. This competition invokes a process of evolution and whilst the future cannot be predicted with any certainty, patterns are emerging. Two of the latest patterns include the use of ecosystems in the warfare between organisations and how open source is increasingly becoming deployed as a tactical weapon.
11:20am-11:55am (35m) General
Applying Lean Methods to Fat Companies
Hiten Shah (CrazyEgg / KISSmetrics)
Lean Startup principles are based on the idea that startups are working in an environment where there is an unknown problem with an unknown solution. They are built to learn from the start. Applying these principles to companies later in their lifecycle can be challenging but rewarding.
11:55am-12:30pm (35m) General
NBA (Next Best Action) for MBAs
James Kobielus (Forrester Research, Inc.)
Customers are the reason you’re in business. To earn their continued love and loyalty, you must strive to enhance their experiences across all touchpoints. To earn a larger share of their pocketbooks, you must also target them with offers that suit their specific profiles, needs, and propensities.
12:30pm-1:30pm (1h)
Break: Lunch
1:30pm-2:05pm (35m) General
Show Them the Money: Building Supply Chains to Increase Profits
Michael Hugos (Center for Systems Innovation [c4si])
See how to turn otherwise commodity products into timely solutions to unique customer needs by wrapping them with a tailored blanket of information based value-added services. Most customers have needs that go beyond just the basic product; learn to identify those needs and deliver customized value-added services to meet those needs.
2:05pm-2:40pm (35m) General
The New Marketing
Jennifer Zeszut (Scout Labs)
Few disciplines in business have changed as much as marketing. The cost of transmitting a message has dropped to zero, and the flow of content has flipped from one-way broadcast to two-way interaction. Consumers expect genuine interactions; marketers need to scale their numbers efficiently while still targeting with laser precision.
2:40pm-3:15pm (35m) General
People Analytics: Using Data to Drive HR Strategy and Action
Kathryn Dekas (Google)
Google does HR by the numbers. The company’s ambitious Project Oxygen initiative compiled management data across managers and employees, then analyzed and applied its findings to make teams more effective. In this session, Kathryn Dekas looks at what it means to use data to drive decisions and action in the HR function, and examples of how this process can transform organizations.
3:30pm-4:05pm (35m) General
Creating Your Transparency Strategy the Age of Wikileaks
Michael Nelson (Microsoft Corporation)
At many companies, the total amount of data processed each year will double in less than two years. And the need to share that data-- with employees and with partners, vendors, and customers-- is growing. The odds that corporate information will leak is growing rapidly; we've already seen dramatic examples from the US State Department, and a number of visible banks.
4:05pm-4:40pm (35m) General
Data Science and Building Data Teams
DJ Patil (Greylock Partners)
Given the importance of data to critical decision making, the demand for Data Scientists is at an all time high. Yet, what does it really mean to be a Data Scientist and to build a team of Data Scientists? It’s a new world with startups to well established organizations struggling daily to recruit and structure their teams to best leverage those that can extract valuable insights from data.
4:40pm-5:15pm (35m) General
Evolution, Not Revolution
Michael Nelson (Microsoft Corporation) et al
Big Data is often seen as a disruptor. But for many established businesses, it's a rejuvenator. In this closing panel, members of the Strata JumpStart faculty reflect on the day's proceedings, and set the stage for turning Big Data tools into augmented workers, building businesses that blend the best of human and machine.
5:15pm-5:30pm (15m) General
Closing Thoughts: The Data Imperative
Alistair Croll (Solve For Interesting)
What does a data MBA do differently? Wrapping up JumpStart, we'll consider where businesses can find the low-hanging fruit, and how corporate culture will change as analytical thinking becomes the norm rather than the exception. As we face the data imperative, we'll look at what it means to run a data-driven organization from the boardroom to the mailroom.
10:30am-10:45am (15m)
Break: Morning Break
3:15pm-3:30pm (15m)
Break: Afternoon Break

Sponsorship Opportunities

For information on sponsorship opportunities at the conference, contact Susan Stewart at sstewart@oreilly.com

Press & Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Strata Jumpstart Contacts