Strata Jumpstart 2011 Schedule

Below are the confirmed and scheduled talks at Strata Jumpstart 2011 (schedule subject to change).

Customize Your Own Schedule

Create your own Strata Jumpstart schedule using the personal scheduler function. Mark the sessions you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 09/19/2011

8:30am

Monday, 09/19/2011
General
Location: Westside Ballroom
Alistair Croll (Solve For Interesting)
The business of running businesses is getting a wake-up call. From flattened hierarchies to an explosion of information, Big Data is reinforcing some old business assumptions and upending others. If you've got a business degree, and you haven't figured out how to apply Big Data to administration, you're vulnerable. Read more.

8:45am

Monday, 09/19/2011
General
Location: Westside Ballroom
Nolan Goldberg (Proskauer)
Emerging technologies - such as big data - can change both the scope and practical impact of the law. This session will explore both the potential impact of big data on the law generally and some of the specific legal issues of concern when monetizing big data. Read more.

9:20am

Monday, 09/19/2011
General
Location: Westside Ballroom
Cathy O'Neil (Intent Media)
Data management teams need strong cloud computing and database management skills, and proficiency with tools like Hadoop, mapreduce jobs and SQL queries. The analysts need to be deep thinkers and creative modelers with experience in machine learning and financial modeling—ideally both. Read more.

9:55am

Monday, 09/19/2011
General
Location: Westside Ballroom
Panagiotis Ipeirotis (New York University)
The abundance of data made it easy to collect and analyze data from online user behavior and discussions. Although it is encouraging to see businesses using such data and making data-driven decisions, we often see decisions based on flawed analyses, or simply using data that measure the wrong things. Read more.

10:30am

Monday, 09/19/2011
Location: 5th Floor Foyer
Morning Break (15m)

10:45am

Monday, 09/19/2011
General
Location: Westside Ballroom
Simon Wardley (Leading Edge Forum (CSC))
Life is all about competition whether nation states, organisations or individuals. This competition invokes a process of evolution and whilst the future cannot be predicted with any certainty, patterns are emerging. Two of the latest patterns include the use of ecosystems in the warfare between organisations and how open source is increasingly becoming deployed as a tactical weapon. Read more.

11:20am

Monday, 09/19/2011
General
Location: Westside Ballroom
Hiten Shah (CrazyEgg / KISSmetrics)
Lean Startup principles are based on the idea that startups are working in an environment where there is an unknown problem with an unknown solution. They are built to learn from the start. Applying these principles to companies later in their lifecycle can be challenging but rewarding. Read more.

11:55am

Monday, 09/19/2011
General
Location: Westside Ballroom
James Kobielus (Forrester Research, Inc.)
Customers are the reason you’re in business. To earn their continued love and loyalty, you must strive to enhance their experiences across all touchpoints. To earn a larger share of their pocketbooks, you must also target them with offers that suit their specific profiles, needs, and propensities. Read more.

1:30pm

Monday, 09/19/2011
General
Location: Westside Ballroom
Michael Hugos (Center for Systems Innovation [c4si])
See how to turn otherwise commodity products into timely solutions to unique customer needs by wrapping them with a tailored blanket of information based value-added services. Most customers have needs that go beyond just the basic product; learn to identify those needs and deliver customized value-added services to meet those needs. Read more.

2:05pm

Monday, 09/19/2011
General
Location: Westside Ballroom
Jennifer Zeszut (Scout Labs)
Few disciplines in business have changed as much as marketing. The cost of transmitting a message has dropped to zero, and the flow of content has flipped from one-way broadcast to two-way interaction. Consumers expect genuine interactions; marketers need to scale their numbers efficiently while still targeting with laser precision. Read more.

2:40pm

Monday, 09/19/2011
General
Location: Westside Ballroom
Kathryn Dekas (Google)
Google does HR by the numbers. The company’s ambitious Project Oxygen initiative compiled management data across managers and employees, then analyzed and applied its findings to make teams more effective. In this session, Kathryn Dekas looks at what it means to use data to drive decisions and action in the HR function, and examples of how this process can transform organizations. Read more.

3:30pm

Monday, 09/19/2011
General
Location: Westside Ballroom
Michael Nelson (Microsoft Corporation)
At many companies, the total amount of data processed each year will double in less than two years. And the need to share that data-- with employees and with partners, vendors, and customers-- is growing. The odds that corporate information will leak is growing rapidly; we've already seen dramatic examples from the US State Department, and a number of visible banks. Read more.

4:05pm

Monday, 09/19/2011
General
Location: Westside Ballroom
DJ Patil (Greylock Partners)
Given the importance of data to critical decision making, the demand for Data Scientists is at an all time high. Yet, what does it really mean to be a Data Scientist and to build a team of Data Scientists? It’s a new world with startups to well established organizations struggling daily to recruit and structure their teams to best leverage those that can extract valuable insights from data. Read more.

4:40pm

Monday, 09/19/2011
General
Location: Westside Ballroom
Michael Nelson (Microsoft Corporation), Simon Wardley (Leading Edge Forum (CSC))
Big Data is often seen as a disruptor. But for many established businesses, it's a rejuvenator. In this closing panel, members of the Strata JumpStart faculty reflect on the day's proceedings, and set the stage for turning Big Data tools into augmented workers, building businesses that blend the best of human and machine. Read more.

5:15pm

Monday, 09/19/2011
General
Location: Westside Ballroom
Alistair Croll (Solve For Interesting)
What does a data MBA do differently? Wrapping up JumpStart, we'll consider where businesses can find the low-hanging fruit, and how corporate culture will change as analytical thinking becomes the norm rather than the exception. As we face the data imperative, we'll look at what it means to run a data-driven organization from the boardroom to the mailroom. Read more.

Sponsorship Opportunities

For information on sponsorship opportunities at the conference, contact Susan Stewart at sstewart@oreilly.com

Press & Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Strata Jumpstart Contacts