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See how to turn otherwise commodity products into timely solutions to unique customer needs by wrapping them with a tailored blanket of information based value-added services. Most customers have needs that go beyond just the basic product; learn to identify those needs and deliver customized value-added services to meet those needs. Customers will pay an additional 2 – 4 percent (and sometimes more) for these services because they are simply sharing some of the greater value you deliver to them. Mr. Hugos uses specific case studies and techniques from his own experience to demonstrate how to combine products, data and supply chain services to earn an increased gross profit for your company. Supply chain management is a profit center, not a cost center, if you do it right.
MICHAEL HUGOS is an author, speaker and principal at Center for Systems Innovation [c4si]. He specializes in elegant solutions to complex problems in supply chains, business intelligence, and new business ventures. Previously he spent six years as chief information officer (CIO) of a national distribution organization where he developed a suite of supply chain and business intelligence systems that transformed the company’s operations and revenue model. He won the CIO 100 Award, InformationWeek 500 award and the Premier 100 Award for this work. He earned his MBA from Northwestern University’s Kellogg School of Management. His newest book explores the intersection between massively multi-player online games (MMOs) and real life business operations. It’s titled Serious Games: The Future of Work; it will be published by O’Reilly Media and be available in the summer of 2012.