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Few disciplines in business have changed as much as marketing. The cost of transmitting a message has dropped to zero, and the flow of content has flipped from one-way broadcast to two-way interaction. Consumers expect genuine interactions; marketers need to scale their numbers efficiently while still targeting with laser precision. In this session, Jennifer Zeszut, a 15-year veteran of marketing at brands like Proctor and Gamble, eBay, and Cost Plus who honed her tech skills at Razorfish and launched sentiment analysis pioneer Scout Labs, looks at the new marketing in a world of numbers and analysis.
Jennifer Zeszut founded Scout Labs, the leading SAAS platform to help customer-obsessed teams monitor, manage and glean marketing insight from social media. Scout Labs’ intuitive user interface and powerful, real-time analytics revolutionized the category and became the platform of choice for hundreds of the world’s best brands. Jennifer led Scout Labs as CEO from its inception to May 2010, when Lithium Technologies acquired the company. Post-acquisition, Jennifer was Chief Social Strategist and an executive team member at Lithium Technologies. Jennifer is currently working on a new endeavor that sits, again, at the intersection of marketing and analytics.
Jennifer and Scout Labs have been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch. Jennifer was recognized as “Top Technology Innovator of 2010” by Astia. Jennifer has spoken all over the world on the topics of marketing, branding, social media, analytics, and entrepreneurship. Recently, Jennifer was invited to the White House to speak about entrepreneurship and to advise the Office of the President on the Startup America initiative.
Prior to founding Scout Labs, Jennifer was Vice President of Marketing at Leverage Software, acting Director of Marketing at eBay, and Director of Strategy and Analytics at Avenue A | Razorfish. Her early career was spent learning the fundamentals of marketing at Procter & Gamble.
Jennifer graduated Phi Beta Kappa from UC Berkeley and received her MBA from the Ross School of Business at the University of Michigan.