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Lean Startup principles are based on the idea that startups are working in an environment where there is an unknown problem with an unknown solution. They are built to learn from the start. Applying these principles to companies later in their lifecycle can be challenging but rewarding. Hiten will walk you through how these principles can be applied to your later stage startup or even within a large organization to unlock growth and innovation.
Hiten Shah is the founder of KISSmetrics, which uses data to help online businesses make better business decisions. A recognized authority on data-driven marketing and entrepreneurship, he founded marketing consultancy ACS and Crazy Egg, an analytics tool that visualizes users’ experience on a website. Now with KISSmetrics he is building a data driven solution for to help online businesses make better business decisions. Hiten advises a variety of startups, including iSocket,LaunchRock, Lolapps, Recurly,SlideShare, SocializedHR and Sponge.