Presented By O'Reilly and Cloudera
September 28–29, 2015Javits Center • New York, NY

“Command and control” no longer works. Data, design, and speed do.
Learn to create—and thrive within—a
corporate culture that enables agility, collaboration, and design thinking.


To be a leader today, you need to master the new essentials—data-informed decision-making, design-first thinking, and rapid, iterative development—and to create a productive work environment for all (aka "people skills"). You need to build a company culture that’s fast, flat, and flexible. You need Cultivate.

Whether you’re a data scientist, product manager, dev team leader, software engineer, designer, analyst, or marketer—if you’re a manager, or aspire to be one—Cultivate is for you. In two high-energy days, you’ll learn how to level up as a manager.

Cultivate takes place September 28–29 at the Javits Center in New York, NY and is co-located with the Strata + Hadoop World Conference.


Monday, July 20

Tuesday, July 21

We’re building a program to prepare and equip the next generation of business leaders to create environments where all people, including those from underrepresented groups, can contribute freely. The full list of speakers and presentations will be available soon.

Program Chair

Mike Loukides
Mike Loukides @mikeloukides Editor, O'Reilly Media

Mike Loukides is Vice President of Content Strategy for O’Reilly Media, Inc. He’s edited many highly regarded books on technical subjects that don’t involve Windows programming. He’s particularly interested in programming languages, Unix and what passes for Unix these days, and system and network administration. Mike is the author of System Performance Tuning and a coauthor of Unix Power Tools. Most recently, he’s been fooling around with data and data analysis, languages like R, Mathematica, and Octave, and thinking about how to make books social.

Registration for Cultivate is limited to 200 participants. Don’t miss this groundbreaking event.

Register now

Cultivate Pass – $2095


  • Cultivate sessions (limited to 200 seats)
  • Cultivate video compilation
  • Three months of Safari Pro
  • Expo Hall (Wed-Thu)
  • All On-site Networking Events
  • Lunch Monday & Tuesday

Diamond Pass – $3695

Includes everything in Cultivate Pass, plus:

  • All sessions (Wed–Thu)
  • All keynotes (Wed–Thu)
  • Strata + Hadoop World New York video compilation
    (All tutorials, keynotes, and sessions; does not include training courses)
  • Lunch Wednesday & Thursday
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Cultivate trains leaders—and those who aspire to lead—in the business practices they need to thrive in the new world. It’s about building a corporate culture that enables design thinking, collaboration, and agility. It’s about understanding people and working with them effectively. It’s about incorporating designers, data scientists, developers, analysts, engineers, and other specialists into multidisciplinary product teams from the beginning. And finally, Cultivate is about building environments where all people, including those from underrepresented groups, can contribute freely and meaningfully.

Our focus is corporate culture and the way cultures must change to adapt to current trends: rapid release cycles; design-first thinking; the use of data to inform discussion; and the inclusion of underrepresented groups of people in ways they can be productive.

Changing culture isn’t about making superficial organizational tweaks; we’re addressing significant changes, and they have to be made from the bottom up, as well as from the top down. The companies that can make those changes will prosper; the ones that can’t, won’t.

Great leadership starts with corporate culture. Culture is often hidden, occasionally explicit, but always present. It includes items such as working effectively with people, understanding shared assumptions, and managing communications patterns. Leadership isn’t about telling people what to do; it’s about providing a context in which they can be effective. That’s culture.

Great companies invest in their employees, and Cultivate is a great investment for:

  • technologists and other practitioners who need to understand management and broader business issues
  • valued employees who need to be prepared to take on greater responsibilities and management roles
  • managers who need to build effective teams that attract and keep top talent
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