Presented By O'Reilly and Cloudera
September 28–29, 2015Javits Center • New York, NY

“Command and control” no longer works. Data, design, and speed do.
Learn to create—and thrive within—a
corporate culture that enables agility, collaboration, and design thinking.

Speaker

To be a leader today, you need to master the new essentials—data-informed decision-making, design-first thinking, and rapid, iterative development—and to create a productive work environment for all (aka "people skills"). You need to build a company culture that’s fast, flat, and flexible. You need Cultivate.

Whether you’re a data scientist, product manager, dev team leader, software engineer, designer, analyst, or marketer—if you’re a manager, or aspire to be one—Cultivate is for you. In two high-energy days, you’ll learn how to level up as a manager.

Cultivate takes place September 28–29 at the Javits Center in New York, NY and is co-located with Strata + Hadoop World.

Program

Monday, September 28

Tuesday, September 29

Speakers

Mike Loukides
Mike Loukides @mikeloukides Editor, O'Reilly Media and Cultivate Program Chair

Mike Loukides is vice president of content strategy for O’Reilly Media. He’s edited many highly regarded books on technical subjects that don’t involve Windows programming. He’s particularly interested in programming languages, Unix and what passes for Unix these days, and system and network administration. Mike is the author of System Performance Tuning and a coauthor of Unix Power Tools. Most recently, he’s been fooling around with data and data analysis, languages like R, Mathematica, and Octave, and thinking about how to make books social.

Laurel Ruma
Laurel Ruma @laurelatoreilly Director of Talent and Cultivate Program Chair, O'Reilly Media, Inc.

Laurel Ruma is the director of talent for O’Reilly Media. Most recently she co-chaired Where 2.0, OSCON Java, and Gov 2.0 Expo. She joined the company in 2005 after working for five years at various IT analyst firms in the Boston area. Laurel is also the co-editor of Open Government, published by O’Reilly.

Mary Yoko Brannen
Mary Yoko Brannen @MaryYokoBrannen President, CEO, CLIA Consulting

Mary Yoko Brannen is the Jarislowsky East Asia (Japan) chair at the Centre for Asia Pacific Initiatives, professor of international business and research director at the University of Victoria Gustavson School of Business, and holds a visiting professorship of strategy and management at INSEAD in Fontainebleau, France. She is also deputy editor of the Journal of International Business Studies—the highest ranked journal in the field of IB. She received her M.B.A. with emphasis in international business and Ph.D. in organizational behavior with a minor in cultural anthropology from the University of Massachusetts at Amherst, and a B.A. in comparative literature from the University of California at Berkeley. She has taught at the Ross School of Business at the University of Michigan, the Haas Business School at the University of California at Berkeley, Smith College, and Stanford University in the United States; Keio Business School in Tokyo, Japan, and Fudan University in Shanghai, China. Professor Brannen’s expertise in multinational affairs is evident in her research, consulting, teaching, and personal background. Born and raised in Japan, having studied in France and Spain, and having worked as a cross-cultural consultant for over 25 years to various Fortune 100 companies, she brings a multi-faceted, deep knowledge of today’s complex cultural business environment. As a researcher, she is internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Her consulting expertise and research focuses on ethnographic approaches to understanding the effects of changing cultural contexts on technology and knowledge transfer, leveraging cultural identity in the global work organization, and multinational mergers and acquisitions.

Ben Collins-Sussman
Ben Collins-Sussman @sussman Engineering Manager, Google

Ben Collins-Sussman is the engineering site lead for Google’s Chicago office. A founding developer of the Subversion version control system, he co-authored O’Reilly’s Version Control with Subversion book as well as Team Geek. Since joining Google in 2005, he has led engineering teams for Google Code, Google Affiliate Network, the DFP advertising platform, and now manages teams working on the serving stack for Google Search.

Ben collects hobbies that explore the tension between art and science. He has given numerous conference talks about the social challenges of software development. He writes interactive fiction games and tools, and was the co-winner of two different independent game competitions. He has co-authored several original musicals and shared multiple awards for theater composition in Chicago, Los Angeles, and Philadelphia. He has an Extra-class FCC license for amateur radio, and also spends time doing semi-professional photography, singing in barbershop quartets, sketching in colored pencil, and playing bluegrass banjo. Ben is a proud native of Chicago and holds a bachelor of science degree from the University of Chicago with a major in mathematics and minor in linguistics. He still lives in Chicago with his wife, kids, and cats.

Brian Fitzpatrick
Brian Fitzpatrick @therealfitz Founder and CTO, Tock

Brian started Google’s Chicago engineering office in 2005 and led several of Google’s global engineering efforts, including the Data Liberation Front, and Transparency Engineering. He also served as internal advisor for Google’s open data efforts, having previously led the Google Code and Google Affiliate Network teams. Prior to joining Google, Brian worked as an engineer at CollabNet, Apple, and a local Chicago development shop.

Brian first started contributing to open source software in 1998 and was a core Subversion developer from 2000 to 2005 as well as the lead developer of the cvs2svn utility. He is a member of the Apache Software Foundation (ASF) and former VP of Public Relations for the ASF. Brian has written numerous articles and given dozens of presentations, including co-writing “Team Geek: A Software Developer’s Guide to Working Well with Others,” “Version Control with Subversion” (now in its second edition), and chapters for “Unix in a Nutshell” and “Linux in a Nutshell.”

Brian has an A.B. in Classics from Loyola University Chicago with a major in Latin, a minor in Greek, and a concentration in Fine Arts and Ceramics. Brian resides in Chicago.

Camille Fournier
Camille Fournier @skamille Head of Engineering, Rent the Runway

Camille Fournier is the head of engineering at Rent the Runway. She was previously a vice president at Goldman Sachs. Camille is an Apache ZooKeeper committer and PMC member, and a Dropwizard framework PMC member.

Mary Yoko Brannen
Mary Yoko Brannen @MaryYokoBrannen President, CEO, CLIA Consulting

Mary Yoko Brannen is the Jarislowsky East Asia (Japan) chair at the Centre for Asia Pacific Initiatives, professor of international business and research director at the University of Victoria Gustavson School of Business, and holds a visiting professorship of strategy and management at INSEAD in Fontainebleau, France. She is also deputy editor of the Journal of International Business Studies—the highest ranked journal in the field of IB. She received her M.B.A. with emphasis in international business and Ph.D. in organizational behavior with a minor in cultural anthropology from the University of Massachusetts at Amherst, and a B.A. in comparative literature from the University of California at Berkeley. She has taught at the Ross School of Business at the University of Michigan, the Haas Business School at the University of California at Berkeley, Smith College, and Stanford University in the United States; Keio Business School in Tokyo, Japan, and Fudan University in Shanghai, China. Professor Brannen’s expertise in multinational affairs is evident in her research, consulting, teaching, and personal background. Born and raised in Japan, having studied in France and Spain, and having worked as a cross-cultural consultant for over 25 years to various Fortune 100 companies, she brings a multi-faceted, deep knowledge of today’s complex cultural business environment. As a researcher, she is internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Her consulting expertise and research focuses on ethnographic approaches to understanding the effects of changing cultural contexts on technology and knowledge transfer, leveraging cultural identity in the global work organization, and multinational mergers and acquisitions.

Eric McNulty
Eric McNulty @richerearth Leadership & Resilience Catalyst, Richer Earth

Director of Research, Harvard’s National Preparedness Leadership Initiative
Contributing Editor, Strategy+Business Magazine
Contributing Editor, Business Review (China)
Contributing Editor, Center for Higher Ambition Leadership
Former Contributing Editor, Harvard Business Publishing

Mimi Fox Melton
Mimi Fox Melton @mkfoxdc Director of Program Development and Implementation, code2040

Biography coming soon.

Mike Loukides
Mike Loukides @mikeloukides Editor, O'Reilly Media

Mike Loukides is vice president of content strategy for O’Reilly Media. He’s edited many highly regarded books on technical subjects that don’t involve Windows programming. He’s particularly interested in programming languages, Unix and what passes for Unix these days, and system and network administration. Mike is the author of System Performance Tuning and a coauthor of Unix Power Tools. Most recently, he’s been fooling around with data and data analysis, languages like R, Mathematica, and Octave, and thinking about how to make books social.

Laurel Ruma
Laurel Ruma @laurelatoreilly Director of Talent and Cultivate Program Chair, O'Reilly Media, Inc.

Laurel Ruma is the director of talent for O’Reilly Media. Most recently she co-chaired Where 2.0, OSCON Java, and Gov 2.0 Expo. She joined the company in 2005 after working for five years at various IT analyst firms in the Boston area. Laurel is also the co-editor of Open Government, published by O’Reilly.

Mike Loukides
Mike Loukides @mikeloukides Editor, O'Reilly Media

Mike Loukides is vice president of content strategy for O’Reilly Media. He’s edited many highly regarded books on technical subjects that don’t involve Windows programming. He’s particularly interested in programming languages, Unix and what passes for Unix these days, and system and network administration. Mike is the author of System Performance Tuning and a coauthor of Unix Power Tools. Most recently, he’s been fooling around with data and data analysis, languages like R, Mathematica, and Octave, and thinking about how to make books social.

Hilary Mason
Hilary Mason @hmason Founder, Fast Forward Labs

Hilary Mason is founder and CEO of Fast Forward Labs, a machine intelligence research company, and data scientist in residence at Accel Partners. Previously Hilary was chief scientist at Bitly. She co-hosts DataGotham, a conference for New York’s home-grown data community, and co-founded HackNY, a non-profit that helps engineering students find opportunities in New York’s creative technical economy. Hilary served on Mayor Bloomberg’s Technology Advisory Board, and is a member of Brooklyn hacker collective NYC Resistor.

Kim Rees
Kim Rees @krees CEO and Head of Visualization, Periscopic

Kim Rees is a founding partner of Periscopic, an award-winning information visualization firm. Their work has been featured in the MOMA, CommArts, PRINT, Adobe Success Stories, and others.

Kim is a prominent individual in the data visualization community. She has been featured in CommArts and the Huffington Post, and has presented at several industry events including Strata, Eyeo, Visualized, and OpenVis among others. She also runs the popular Portland Data Visualization Meetup. Kim received her BA in computer science from New York University.

Astrid Atkinson
Astrid Atkinson @shinynew_oz Director, Software Engineering, Google

Astrid Atkinson has built infrastructure and managed a variety of engineering teams during her 10+ years at Google, as well as spending 5+ years on call for google.com. She led the team responsible for running and building Google’s web-serving layer, and managed site reliability for Google’s social products. As part of the Cloud Platform team, she led the development of the next generation of app- and service-level infrastructure, including the next-generation app engine. She currently works in search infrastructure.

Martin Fowler
Martin Fowler @martinfowler Chief Scientist, ThoughtWorks

Martin Fowler is an author, speaker, consultant, and self-described loud-mouthed pundit on the topic of software development. He works for ThoughtWorks, a software delivery company, where he has the exceedingly inappropriate title of “Chief Scientist.” Martin has written half-a-dozen books on software development, including Refactoring and Patterns of Enterprise Application Architecture. He writes regularly about software development on martinfowler.com.

Martin’s main interest is to understand how to design software systems to maximize the productivity of development teams. In doing this he’s looked to understand the patterns of good software design, and also the processes that support software design. He has become a big fan of agile approaches and the resulting focus on evolutionary software design. Martin doesn’t come up with original ideas, but does a pretty good job of recognizing and packaging the ideas of others, or as Brian Foote describes him: “an intellectual jackal with good taste in carrion.”

Rachel Laycock
Rachel Laycock @rachellaycock Market Technical Principal, ThoughtWorks

Rachel Laycock works for ThoughtWorks as a market technical principal in New York, with over 10 years of experience in systems development. She has worked on a wide range of technologies and the integration of many disparate systems. Since working at ThoughtWorks, Rachel has coached teams on Agile and Continuous Delivery technical practices, and has played the role of coach, trainer, technical lead, architect, and developer. She is now a member of the Technical Advisory Board to the CTO, which regularly produces the ThoughtWorks Technology Radar. Rachel is fascinated by problem solving and has discovered that people problems are often more difficult to solve than software ones.

John O'Duinn
John O'Duinn @joduinn Author-in-progress and Founder, Release Mechanix

As a software developer, systems architect, director and now founder, John O’Duinn has designed and helped build release engineering infrastructure that is practical, reliable, cross-platform, scalable and efficient. In addition to technology, John loves growing a culture where distributed teams and individuals work seamlessly together no matter where they are physically in the world. At Mozilla this involved building a tightly knit team of 18 release engineers in 14 cities, in four non-adjacent timezones working with the geo-distributed Mozilla open source project. At Hortonworks, the team was in four cities, in three non-adjacent time zones, working closely with the geo-distributed Apache Hadoop open source project. He consults and mentors on this topic, and recently agreed to write a book on this for O’Reilly Media (due early 2016).

John has MSc and BSc degrees in computer science from Dublin City University, Ireland, co-authored “Firefox Release Engineering” in The Architecture of Open Source Applications vol2, and blogs on oduinn.com.

Dave Zwieback
Dave Zwieback @mindweather VP of Engineering, Next Big Sound

Dave’s been working with large-scale mission-critical infrastructure and teams for almost two decades. Dave is the VP, Engineering at Next Big Sound (acquired by Pandora Media, Inc.), and CTO of Lotus Outreach. He has previously worked with the adaptive learning startup Knewton, the quantitative investment management firm D.E. Shaw & Co., and the financial services behemoth Morgan Stanley. He also ran an infrastructure architecture consultancy for seven years. Dave is the author of Beyond Blame: Learning From Failure and Success, coming in October 2015 from O’Reilly Media. Dave occasionally tweets @mindweather and blogs at mindweather.com.

Mike Loukides
Mike Loukides @mikeloukides Editor, O'Reilly Media

Mike Loukides is vice president of content strategy for O’Reilly Media. He’s edited many highly regarded books on technical subjects that don’t involve Windows programming. He’s particularly interested in programming languages, Unix and what passes for Unix these days, and system and network administration. Mike is the author of System Performance Tuning and a coauthor of Unix Power Tools. Most recently, he’s been fooling around with data and data analysis, languages like R, Mathematica, and Octave, and thinking about how to make books social.

Laurel Ruma
Laurel Ruma @laurelatoreilly Director of Talent and Cultivate Program Chair, O'Reilly Media, Inc.

Laurel Ruma is the director of talent for O’Reilly Media. Most recently she co-chaired Where 2.0, OSCON Java, and Gov 2.0 Expo. She joined the company in 2005 after working for five years at various IT analyst firms in the Boston area. Laurel is also the co-editor of Open Government, published by O’Reilly.

Registration for Cultivate is limited to 200 participants. Don’t miss this groundbreaking event.

Register now

Cultivate Pass – $2095

Includes:

  • Cultivate sessions (limited to 200 seats)
  • Cultivate video compilation
  • Three months of Safari Pro
  • Expo Hall (Wed-Thu)
  • All On-site Networking Events
  • Lunch Monday & Tuesday

Diamond Pass – $3895

Includes everything in Cultivate Pass, plus:

  • All Strata + Hadoop World NY sessions (Wed–Thu)
  • All Strata + Hadoop World NY keynotes (Wed–Thu)
  • Strata + Hadoop World NY video compilation
    (All tutorials, keynotes, and sessions; does not include training courses)
  • Lunch Wednesday & Thursday
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About

Cultivate trains leaders—and those who aspire to lead—in the business practices they need to thrive in the new world. It’s about building a corporate culture that enables design thinking, collaboration, and agility. It’s about understanding people and working with them effectively. It’s about incorporating designers, data scientists, developers, analysts, engineers, and other specialists into multidisciplinary product teams from the beginning. And finally, Cultivate is about building environments where all people, including those from underrepresented groups, can contribute freely and meaningfully.

Our focus is corporate culture and the way cultures must change to adapt to current trends: rapid release cycles; design-first thinking; the use of data to inform discussion; and the inclusion of underrepresented groups of people in ways they can be productive.

Changing culture isn’t about making superficial organizational tweaks; we’re addressing significant changes, and they have to be made from the bottom up, as well as from the top down. The companies that can make those changes will prosper; the ones that can’t, won’t.

Great leadership starts with corporate culture. Culture is often hidden, occasionally explicit, but always present. It includes items such as working effectively with people, understanding shared assumptions, and managing communications patterns. Leadership isn’t about telling people what to do; it’s about providing a context in which they can be effective. That’s culture.

Great companies invest in their employees, and Cultivate is a great investment for:

  • technologists and other practitioners who need to understand management and broader business issues
  • valued employees who need to be prepared to take on greater responsibilities and management roles
  • managers who need to build effective teams that attract and keep top talent
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